Post on 16-May-2015
description
HBIF Meeting 12-09
Strategically Planning Your Way to Success
A Webinar By:
Administrator
Nicole RoachMarketing Coordinator
BizCentral USA
Key Speaker
Melanie Swift MNMNonprofit Consultant
BizCentral USA
Welcome!
• CharityNet USA: A “One-stop” resource center for nonprofit organizations nationwide!
• Key Speaker: Melanie Swift
• Questions
• Recorded Webinar Available At:
http://www.charitynetusa.com/webinararchive/index.php
Agenda
• Why Strategic Planning?
• Strategic Plan vs. Business Plans for Nonprofits
• Contents of a Killer Strategic Plan
• Strategic Planning Approaches
Strategic Planning
• A means of establishing major directions for a nonprofit organization
• Concentrates resources in a limited number of major directions
• In short, strategic planning is a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future.
Why Strategic Planning?
• To help an organization
• Keep everyone on the same path
• To assess and adjust the organization's direction
“Being Strategic”
• Being clear about objectives
• Being aware of resources
• Responding to dynamic and even hostile environments
Strategic Plans vs. Business Plans
Characteristics of Strategic Planning Process
• Disciplined• It calls for a certain order and pattern to keep
it focused and productive
• Analytical• Raises questions that help planners examine
experience, test assumptions, gather and incorporate information
• Decisive• Incorporates fundamental decisions and
actions
Strategic Planning Model
A Strategic Plan should cover 3 to
5 years and should contain the
following elements:
Strategic Planning Model
• Mission Statement• The reason you
started the nonprofit and describes what you do
Strategic Planning Model
• Vision Statement • It is what you hope to become. • This provides motivation to
the Board, staff, volunteers, anddonors
Strategic Planning Model
• Values• While your mission may be noble and
your vision grand, how you get there is important as it often reveals the quality of the organization
Strategic Planning Model
•Goals• In striving to meet
the needs of the community or in solving problems, to what extent do you hope to accomplish your work?
Strategic Planning Model
• Organizational Assessment• To get where you are going you have to
know where you are starting. This assessment reveals the strengths and weaknesses of the organization so you can focus on areas to improve (a.k.a. SWOT Analysis).
SWOT Analysis
SWOT
Current Conditions
• Technology
• Economically
• Politically
Strategic Planning Model
• Strategies• The strategies you will use to achieve
the goals identified leading toward the vision of what the organization should become.
• These strategies are what you will use to achieve your goals while sticking to the values to which you aspire.
Strategic Planning Approaches
Strategic Planning Approaches
• Issues-based• Examines issues facing organization• Develops strategies to address those issues
• Goal-based• Focused on organization’s mission, vision, and
values• Strategies to achieve the goals
• Organic• Articulate organization’s vision and values• All actions adhere to identified values
Review & Closing
• The plan is ultimately no more and no less than a set of decisions about what to do, why to do it, and how to do it.
• Strategic planning implies that some organization decisions and actions are more important than others - and much of the strategy lies in making the tough decisions about what is most important to achieving organizational success.
Q & A
• CharityNet Nonprofit Services
• 501c3 Prep• Grant Writing• Strategic Planning• Website Development• Graphic Design• Marketing• Bookkeeping & Accounting• One-on-Consultation Time
Special Promotion
Upcoming Webinars
• Basic Financial Management, Bookkeeping & Accounting for Nonprofits: GettingYour Financials in Order!
• 6-24-2010 3pm EST
http://www.charitynetusa.com/webinar/june.php
10x10 Program
Q & A
• Contact Us• Nicole Roach: Nicole@bizcentralusa.com
• Melanie Swift: Melanie@bizcentralusa.com
• Visit www.CharityNetUSA.com or Call 407-857-9002
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