#AFPArkansas

flickr.com/photos/digitstudio/3076017564/

Tonya Oaks Smith

Strategic Thinking in Communication

Thursday, May 16, 13

Shari Erwin, Aaron Rester, and Tonya Oaks Smith

Where are we now?

flickr.com/photos/fsse-info/2792355658/#AFPArkansas

Thursday, May 16, 13

Shari Erwin, Aaron Rester, and Tonya Oaks Smith

What are we talking about?

#AFPArkansas

• Who am I?• Who are you?• What is strategic communication?• How do we work together and reach goals?

Thursday, May 16, 13

@marleysmom by @radiofreegeorgy

Who am I?

#AFPArkansas

Thursday, May 16, 13

Who are you?

flickr.com/photos/highedweb/2922852848/in/photostream#AFPArkansas

Thursday, May 16, 13

Think about your area’s

mission, vision, core values.

#AFPArkansas

Thursday, May 16, 13

But wait...

flickr.com/photos/imarlon/5869890155/#AFPArkansas

Thursday, May 16, 13

What are your goals

for your work?

#AFPArkansas

Thursday, May 16, 13

What’s YOUR goal?

flickr.com/photos/37882053@N04/3485860760/#AFPArkansas

Thursday, May 16, 13

Shari Erwin, Aaron Rester, and Tonya Oaks Smith

What are the pieces of your strategy?

http://www.flickr.com/photos/bearseye/7929020134/#AFPArkansas

Thursday, May 16, 13

Shari Erwin, Aaron Rester, and Tonya Oaks Smith

Objectives

flickr.com/photos/willowpoppy/6613082663/#AFPArkansas

Thursday, May 16, 13

Shari Erwin, Aaron Rester, and Tonya Oaks Smith

Audiences

flickr.com/photos/thinkmedialabs/6176869823/#AFPArkansas

Thursday, May 16, 13

Shari Erwin, Aaron Rester, and Tonya Oaks Smith

Action

flickr.com/photos/birdsbarbershop/6893807298/#AFPArkansas

Thursday, May 16, 13

Shari Erwin, Aaron Rester, and Tonya Oaks Smith

Benefits

+#AFPArkansas

Thursday, May 16, 13

Shari Erwin, Aaron Rester, and Tonya Oaks Smith

Evaluation

flickr.com/photos/59654451@N02/5468569076/#AFPArkansas

AFPArkansas

Thursday, May 16, 13

Shari Erwin, Aaron Rester, and Tonya Oaks Smith

How do we work together?

flickr.com/photos/83551695@N00/1454499110/#AFPArkansas

Thursday, May 16, 13

Shari Erwin, Aaron Rester, and Tonya Oaks Smith

Learn the process

flickr.com/photos/shepaused4thought/6815529479/#AFPArkansas

Thursday, May 16, 13

Shari Erwin, Aaron Rester, and Tonya Oaks Smith

Respect the process

time.com/time/photoessays/10questions/0,30255,1966496,00.html#AFPArkansas

Thursday, May 16, 13

Shari Erwin, Aaron Rester, and Tonya Oaks Smith

Share the expertise

flickr.com/photos/eloisephipps/3416611972/#AFPArkansas

Thursday, May 16, 13

Shari Erwin, Aaron Rester, and Tonya Oaks Smith

Follow the media

flickr.com/photos/40893278@N06/6041890351/#AFPArkansas

Thursday, May 16, 13

Shari Erwin, Aaron Rester, and Tonya Oaks Smith

Listen to others

flickr.com/photos/hewebne/8579845715/in/set-72157633063526748#AFPArkansas

Thursday, May 16, 13

Shari Erwin, Aaron Rester, and Tonya Oaks Smith

Don’t compare

flickr.com/photos/thebusybrain/2492945625/#AFPArkansas

Thursday, May 16, 13

Shari Erwin, Aaron Rester, and Tonya Oaks Smith

Expand your comfort zone

#AFPArkansas

Thursday, May 16, 13

Shari Erwin, Aaron Rester, and Tonya Oaks Smith

Don’t expect miracles

flickr.com/photos/feargal/5258255923/#AFPArkansas

Thursday, May 16, 13

Wrapping it up

#AFPArkansas

Thursday, May 16, 13

Get with me...

Tonya Oaks Smithtosmith@ualr.edu@marleysmom501.324.9896

Through the Thou, a person becomes I.Thursday, May 16, 13