Strategic Thinking in Communication
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#AFPArkansas flickr.com/photos/digitstudio/3076017564/ Tonya Oaks Smith Strategic Thinking in Communication Thursday, May 16, 13
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Presentation for the Arkansas Chapter of the Association of Fundraising Professionals - 16 May 2013
Transcript of Strategic Thinking in Communication
#AFPArkansas
flickr.com/photos/digitstudio/3076017564/
Tonya Oaks Smith
Strategic Thinking in Communication
Thursday, May 16, 13
Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Where are we now?
flickr.com/photos/fsse-info/2792355658/#AFPArkansas
Thursday, May 16, 13
Shari Erwin, Aaron Rester, and Tonya Oaks Smith
What are we talking about?
#AFPArkansas
• Who am I?• Who are you?• What is strategic communication?• How do we work together and reach goals?
Thursday, May 16, 13
@marleysmom by @radiofreegeorgy
Who am I?
#AFPArkansas
Thursday, May 16, 13
Who are you?
flickr.com/photos/highedweb/2922852848/in/photostream#AFPArkansas
Thursday, May 16, 13
Think about your area’s
mission, vision, core values.
#AFPArkansas
Thursday, May 16, 13
But wait...
flickr.com/photos/imarlon/5869890155/#AFPArkansas
Thursday, May 16, 13
What are your goals
for your work?
#AFPArkansas
Thursday, May 16, 13
What’s YOUR goal?
flickr.com/photos/37882053@N04/3485860760/#AFPArkansas
Thursday, May 16, 13
Shari Erwin, Aaron Rester, and Tonya Oaks Smith
What are the pieces of your strategy?
http://www.flickr.com/photos/bearseye/7929020134/#AFPArkansas
Thursday, May 16, 13
Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Objectives
flickr.com/photos/willowpoppy/6613082663/#AFPArkansas
Thursday, May 16, 13
Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Audiences
flickr.com/photos/thinkmedialabs/6176869823/#AFPArkansas
Thursday, May 16, 13
Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Action
flickr.com/photos/birdsbarbershop/6893807298/#AFPArkansas
Thursday, May 16, 13
Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Benefits
+#AFPArkansas
Thursday, May 16, 13
Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Evaluation
flickr.com/photos/59654451@N02/5468569076/#AFPArkansas
AFPArkansas
Thursday, May 16, 13
Shari Erwin, Aaron Rester, and Tonya Oaks Smith
How do we work together?
flickr.com/photos/83551695@N00/1454499110/#AFPArkansas
Thursday, May 16, 13
Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Learn the process
flickr.com/photos/shepaused4thought/6815529479/#AFPArkansas
Thursday, May 16, 13
Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Respect the process
time.com/time/photoessays/10questions/0,30255,1966496,00.html#AFPArkansas
Thursday, May 16, 13
Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Share the expertise
flickr.com/photos/eloisephipps/3416611972/#AFPArkansas
Thursday, May 16, 13
Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Follow the media
flickr.com/photos/40893278@N06/6041890351/#AFPArkansas
Thursday, May 16, 13
Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Listen to others
flickr.com/photos/hewebne/8579845715/in/set-72157633063526748#AFPArkansas
Thursday, May 16, 13
Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Don’t compare
flickr.com/photos/thebusybrain/2492945625/#AFPArkansas
Thursday, May 16, 13
Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Expand your comfort zone
#AFPArkansas
Thursday, May 16, 13
Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Don’t expect miracles
flickr.com/photos/feargal/5258255923/#AFPArkansas
Thursday, May 16, 13
Wrapping it up
#AFPArkansas
Thursday, May 16, 13
Get with me...
Tonya Oaks [email protected]@marleysmom501.324.9896
Through the Thou, a person becomes I.Thursday, May 16, 13
