Post on 24-Mar-2020
Strategic Plan
2014-15
Vision: A caring community united for a safer Carolina
Mission: To create a campus-community environment that promotes healthy and safe
behaviors among faculty, staff, students, and community organizations
The purpose of the Carolina Community Coalition is to build capacity and to perform ongoing
assessment, planning, implementation, and evaluation of substance abuse prevention
strategies, and to make recommendations for policy change. Our goal is to contribute to the
overall reduction of high risk substance use and its consequences at the University of South
Carolina.
Assessment:
In Fall 2013, 6106 incoming freshman and transfer students completed Everfi’s self-assessment
on alcohol use and consequences. The average age of students completing this self-assessment
was 18.5. This data was compared to the incoming student data sets from 2011 and 2012. As
indicated in the following graph, the most significant changes included: The percentage of
incoming students who are abstainers or non-drinkers has increasingly gone up, while the
percentage of incoming students who are high-risk or problematic drinkers has gone down.
However, the percentage of students who stay non-drinkers after being on campus has
significantly decreased, and the percentage of students who become problematic drinkers has
significantly increased. (Refer to the third column of each year.)
The coalition also compared locations of where students report they drink and found that
drinking in off campus residences decreased from 45% in 2012 to 39% in 2013. Drinking at
athletic events also decreased from 16% in 2012 to 11% in 2013. However, drinking in
bars/nightclubs increased significantly from 14% in 2012 to 29% in 2013. This is nearly a 100%
increase. (See the graph below.)
The data also clearly shows that students who drink in bars continue to experience the most
negative consequences and safety threats.
Community assessment was also conducted through each coalition subcommittee. The Off
Campus Community Subcommittee conducted key information interviews with property
managers and focus groups with students. Key informant interviews indicated the need for
continued collaborations with the university and improved communications with law
enforcement. Students self-reported in focus groups that they often begin drinking at house
parties at the apartment complexes, and then continue to drink “downtown” (Five Points).
Students also self-reported prevalent and problematic use of prescription drugs such as
stimulants as well as illegal substances such as marijuana and cocaine.
The Bar Sales and Services Subcommittee conducted environmental bar observations, patron
surveys, key informant interviews and social media analysis of drink specials and promotions.
Bar observations revealed that there is a high concentration of alcohol outlets surrounding the
campus (nearly 100 on-premise outlets and 130 off-premise outlets). Drink prices are
significantly lower in Five Points than in other local hospitality districts (the average cost of one
standard drink is approximately $1.00 in Five Points). The scans also documented over service
to patrons, that is nearly 30% of alcohol sales were to intoxicated patrons. Key informant
interviews with bar owners and managers indicated that their biggest concern is the prevalent
use of fake IDs. Coalition and steering committee members have recognized the need for skill
development regarding communication/marketing, membership recruitment and capacity
building, and advocacy for action in order to address these complex problems.
Based on this assessment, the Carolina Community Coalition’s Steering Committee and
coalition members have agreed to address the following problem priority areas for academic
year 2014-15:
• Priority #1: High risk drinking in bars and nightclubs
• Priority #2: Prevalent drinking in off campus residences
• Priority #3: Other high risk substance use
• Priority #4: Improving coalition core competencies
Problem Priority #1: High risk drinking in bars and nightclubs Long Term GOAL: By March 2016, reduce high risk drinking and the negative
consequences associated with drinking in bars by 10%. Intended Outcomes:
Intended Outcome Indicator Data Source
Reduction in high risk behaviors:
Consumption Rates Student reports of consumption rates per occasion at bars
AlcoholEdu STIR SHS CHDC
Frequency Rates Student reports of 30 day use at bars
AlcoholEdu STIR SHS CHDS
Reduction in Negative Consequences:
Binge Drinking Student reports of consumption rates per occasion at bars
AlcoholEdu STIR SHS CHDS
Underage Drinking Student reports of underage drinking at bars
AlcoholEdu USCPD CPD SHS CHDS
Black Outs Student reports of blackouts from use at bars
AlcoholEdu STIR SHS CHDS
Alcohol Transports # of student transports to hospital due to alcohol consumption at bars
OSC
Injuries related to use # of students seen at student health center for injuries related to use at bars
TSHC SHS
Sexual assaults related to use # of students who report alcohol/drug related sexual assault after drinking in bars
HAVEN SAVIP
Alcohol related arrest # of students arrested after drinking in bars
USCPD CPD OSC
Alcohol related university sanctions
# of students receiving sanctions for drinking in bars
OSC
Objectives:
Reduce access and availability to alcohol in bars
Address the impact of alcohol promotion by bars through social marketing/networking
Increase the perception of harm and getting caught drinking in bars
Change social norms regarding bar drinking
Strategies: A. Sustain data collection efforts to assess impact of bar drinking (bar observations, social
networking, utilization surveys, key informant interviews, etc.) B. Build capacity and support advocacy with local neighborhood associations and other key
community stakeholders (including, but not limited to distributing Time for change recommendations)
C. Develop and establish a cooperative tavern agreement in Five Points and Vista
Action Planning:
Strategy A: Sustain data collection efforts (ie. bar observations, social networking, utilization surveys, key informant interviews, etc.) to assess: access, availability, promotion, perception of risk, social norms, and overall impact
Activities:
Step By Whom By When Evaluation
Conduct Time for Change Project
Les Wiser & Rhonda DiNovo, GAs
September 2015 White Paper with Recommendations for University President and Columbia City Council
Establish city-college data monitoring system (MIS)
SAPE Office May 2015 Excel system set up, monitoring data monthly, shared with coalition
Establish a student substance abuse cost analysis
Bar Sales and Services Subcommittee
May 2015 “Time for Change” Cost Analysis Report to distribute to key stakeholders
Strategy B: Build capacity and support advocacy with local neighborhood associations and other key community stakeholders to support enforcement of laws regarding access, availability, and promotion of alcohol and to support social norm changes Activities:
Step By Whom By When Evaluation
Establish city wide data base of neighborhood associations, contacts, meeting dates (to include USC Neighborhood Assoc. and Center City Partnership)
SAPE Office December 2014 Excel Spreadsheet shared with subcommittee members
Establish relationships with
Bar Sales and Services
March 2015 Documentation and tracking of
key Neighborhood Associations by attending monthly meetings and presenting data and prevention efforts
Subcommittee attendance and presentations
Conduct key informant interviews with Neighborhood Association Presidents
Bar Sales and Services Subcommittee
April 2015 Documentation and analysis of interviews
Conduct one collaboration event per semester to include key stakeholders
Bar Sales and Services Subcommittee
June 2015 Post survey evaluations from participants
Strategy C: Develop and establish a cooperative tavern agreement in Five Points and Vista to change social norms and to support regulation of access, availability and promotion of alcohol in bars Activities:
Step By Whom By When Evaluation
Update city wide data base of on and off premise alcohol retailers
SAPE Office November 2014 and ongoing
Excel Spreadsheet shared with subcommittee members
Conduct research and benchmarking with other town/gowns to determine types of tavern agreements
SAPE Office January 2015 Excel Spreadsheet shared with subcommittee members
Establish and build relationships with on premise retailers through SG key chain program
SAPE Office December 2014 and ongoing
Excel Spreadsheet shared with subcommittee members
Conduct key informant interviews with bartenders, late night restaurants,
Bar Sales and Services Subcommittee
May 2015 Documentation and analysis of interviews
taxi drivers, and first responders to assess readiness for change
Conduct focus groups with students who frequent the bars to assess readiness for change
Bar Sales and Services Subcommittee
May 2015 Documentation and analysis of interviews
Conduct environmental observation scans at bars and on shuttles to determine extent of the issue
Trained GA Students May 2015 Documentation and analysis of observations
Determine how to utilize data collected from observations to communicate with retailers
Bar Sales and Services Subcommittee
December 2014 Protocol and procedure developed
Problem Priority #2: Prevalent Drinking in off campus residences Long Term GOAL: By March 2016, reduce prevalent drinking in off campus
residences by 10%. Intended Outcomes:
Intended Outcome Indicator Data Source
Reduction in high risk behaviors:
Consumption Rates Student reports of consumption rates per occasion at off campus residence parties
AlcoholEdu STIR
Frequency Rates Student reports of 30 day use at off campus residence parties
AlcoholEdu STIR
Reduction in Negative Consequences:
Driving after drinking # of students who report AlcoholEdu
driving after drinking # of students who report riding in a car with a driver who’s been drinking
STIR
Underage Drinking Student reports of underage drinking at off campus residence parties
AlcoholEdu USCPD CPD
Property Damage due to use # of work orders completed per month for property repair related to alcohol use
Property Managers
Other alcohol/drug related issues/complaints on properties
# of complaints/incidents per month addressed by staff related to alcohol use
Property Managers
Alcohol related arrest # of students arrested after drinking at off campus parties
USCPD CPD OSC
Alcohol related university sanctions
# of students receiving sanctions for drinking at off campus parties
OSC
Sexual assaults related to use # of students who report alcohol/drug related sexual assault after drinking in off campus residences
HAVEN SAVIP
Objectives:
Increase the perception of harm and getting caught drinking in off campus residence parties
Increase consistent enforcement of alcohol/drug related laws, property management policies, university policies and referrals by off campus property managers and law enforcement
Change social norms regarding drinking/substance use at off campus residence parties
Reduce access and availability of alcohol and other substances through social hosting at off campus residence parties
Strategies:
A. Sustain data collection efforts to assess perception of harm and getting caught, consistent enforcement of laws, policies, and referrals, social norms, social hosting, and overall impact
B. Build capacity and support advocacy with local property managers, neighborhood associations and other community key stakeholders to increase consistent enforcement
of laws, policies, and referrals, to change social norms, and to reduce social hosting C. Develop and strategically distribute Time for change recommendations to change social
norms D. Implement incentive packages to properties (to include, but not limited to education
and programming, ie. USCPD, SAPE, and CAD, etc.) to support consistent enforcement of laws, policies, and referrals
Action Planning: Strategy A: Sustain data collection efforts to assess perception of harm and getting caught, consistent enforcement of laws, policies, and referrals, social norms, social hosting, and overall impact Activities:
Step By Whom By When Evaluation
Conduct key informant interviews with courtesy officers and property managers to assess readiness for change
Off Campus Safety Committee
January 2015 Documentation and Analysis of Interviews
Conduct focus groups with students to determine the extent of the issue
Off Campus Safety Committee
March 2015 Documentation and Analysis of Interviews
Strategy B: Build capacity and support advocacy with local property managers, neighborhood associations and other community key stakeholders to increase consistent enforcement of laws, policies, and referrals, to change social norms, and to reduce social hosting Activities:
Step By Whom By When Evaluation
Conduct one collaboration event per semester to include key stakeholders
Off Campus Safety Committee
June 2015 Post survey evaluations from participants
Strategy C: Develop and strategically distribute Time for change recommendations to change social norms
Activities:
Step By Whom By When Evaluation
Develop and distribute Time for Change Recommendations to key stakeholders
Off Campus Safety Committee and Maegan Gudridge
December 2014
“Time for Change” Off Campus Safety Report to distribute to key stakeholders
Strategy D. Implement incentive packages to properties (to include, but not limited to education and programming, ie. USCPD, SAPE, and CAD, etc.) to support consistent enforcement of laws, policies, and referrals Activities:
Step By Whom By When Evaluation
Provide Motivational Interviewing Training for property management staff
SAPE Office May 2015 Post Survey Evaluation by Participants
Provide TIPS Training for property management staff
SAPE Office May 2015 Post Survey Evaluation by Participants
Problem Priority #3: Other high risk substance use Long Term GOAL: By March 2016, reduce other high risk substance use by 5%. Intended Outcomes:
Intended Outcome Indicator Data Source
Reduction in high risk behaviors:
Consumption Rates of illegal substances:
Marijuana
Cocaine
Heroin
Student reports of consumption rates of identified substances per occasion
CORE NCHA STIR CDHC
Frequency Rates of illegal substances:
Student reports of 30 day use of identified
CORE STIR
Marijuana
Cocaine
Heroin
substances CDHC
Sharing (giving away or receiving) prescription drugs (specified)
Student reports of sharing prescription drugs
AlcoholEdu CDHC CORE
Using prescription drugs or OTC medications (specified) in a way that was not prescribed/intended
Student reports of medication use in unintended ways
AlcoholEdu CDHC STIR CORE
Mixing substances with alcohol Student reports of mixing substances with alcohol
CDHC STIR
Using more than one substance at a times
Students reports of using more than one substance at a time
CDHC STIR
Selling/distributing substances # of students arrested for selling/distribution of substances
CPD USCPD
Reduction in Negative Consequences:
University sanctions related to substance use
# of students receiving sanctions due to substance use (other than alcohol)
OSC
Arrests related to substance use # of student arrests related to substance use (other than alcohol)
OSC USCPD
Hospital transports related to substance use
# of student transports to hospital due to substance use (other than alcohol)
OSC USCPD
Injuries related to substance use # of students seen at student health center for injuries related to substance use (other than alcohol)
TSHC
Sexual assaults related to use # of students who report drug related sexual assault
HAVEN SAVIP
Objectives:
Increase the perception of harm and getting caught using illegal substances
Increase the perception of harm and getting caught sharing/misusing prescription drugs
Change social norms regarding substance use
Reduce access and availability of substances
Strategies:
A. Collect and analyze data to assess location of use, consumption rates, frequency rates, perception of harm and getting caught, social norms, and overall impact of student substance use
B. Determine, plan, implement and evaluate educational/prevention best practices for students, staff, and faculty to increase the perception of harm and getting caught and to change social norms
C. Host a prescription drug take back event to bring awareness to the issue and to change social norms regarding substance use
D. Determine best practices for the identification, screening, assessment, and referral system for student substance users
E. Collaborate with local law enforcement to identify ways to reduce access and availability of substances
Action Planning:
Strategy A: Collect and analyze data to assess location of use, consumption rates, frequency rates, perception of harm and getting caught, social norms, and overall impact of student substance use
Activities:
Step By Whom By When Evaluation
Develop and add survey questions pertaining to prescription drug use to existing student surveys (ie. AlcoholEdu, FSL, OSC, Counseling Center, Pharmacy, etc.)
Other High Risk Substance Use Subcommittee
August 2014 List of surveys questions have been added to and administration dates
Collect data from surveys
SAPE Office May 2015 Data compiled in Excel and shared with subcommittee members
Analyze data from surveys
Other High Risk Substance Use Subcommittee and
July 2015 Analysis provided to Steering Committee
Data, Assessment, and Evaluation Subcommittee
Determine additional data collection methods needed to assess problem
Data, Assessment, and Evaluation Subcommittee
January 2015 Collection tools developed and administered
Strategy B: Determine, plan, implement and evaluate educational/prevention best practices for students, staff, and faculty to increase the perception of harm and getting caught and to change social norms
Activities:
Step By Whom By When Evaluation
Conduct research and benchmarking on prescription drug abuse prevention messages, strategies and initiatives at peer universities
SAPE Office February 2015 Excel Spreadsheet shared with subcommittee members
Collaborate with USC Psychology Department to write NIH grant to address prescription stimulant diversion/misuse through programming and environmental strategies
SAPE Office, FSL Office
November 2014 Grant application submitted to NIH
Strategy C: Host a prescription drug take back event to bring awareness to the issue and to change social norms regarding substance use
Activities:
Step By Whom By When Evaluation
Collaborate with DEA, local law enforcement, USCPD and Student Government or other Student Groups to host Rx Drug Take Back Event
Other High Risk Substance Use Subcommittee
May 2015 Documentation of Weight of prescriptions collected
Distribute Prescription Drug Abuse Awareness Education, including local, permanent drop off sites to students, faculty, and staff
Other High Risk Substance Use Subcommittee
May 2015 Number of materials distributed
Strategy D: Determine best practices for the identification, screening, assessment, and referral system for student prescription drug substance users Activities:
Step By Whom By When Evaluation
Create and complete a systems mapping tool to identify key university systems for identification, screening, assessment, intervention, referral, treatment, and recovery within the campus community
SAPE Office and Other High Risk Substance Use Subcommittee
May 2015 Completed map with identified service gaps and resources, and recommendations for systems improvement
Conduct key informant interviews with university
Other High Risk Substance Use Subcommittee
May 2015 Documentation and analysis of interviews
systems staff members (student health services staff members, RMs, Counseling Center, etc.) to collect information regarding service continuum
Strategy E: Collaborate with local law enforcement to identify ways to reduce access and availability of substances Activities:
Step By Whom By When Evaluation
Conduct key informant interviews with local law enforcement to discuss current issues and prevention intervention strategies
Other High Risk Substance Use Subcommittee
March 2015 Documentation and analysis of interviews
Priority #4: Improving Coalition Core Competencies Long Term GOAL: By March 2016, improve community organizing,
advocacy, and communication skills of coalition members to advocate for coalition’s vision and mission by 25%
Intended Outcomes:
Intended Outcome Indicator Data Source
Increased coalition membership # coalition organizations and members
Sign in Sheets
Retention of current coalition members
# of coalition organizations and members
Membership Roster
Increased coalition member knowledge and improved skills in the following areas:
Coalition member reports increased knowledge and improved skills in each of the following areas:
Pre/post surveys
Assessment Assessment
Research Research
Strategic Planning Strategic planning
Capacity building Capacity building
Communication Communication
Social norming Social norming
Social marketing Social marketing
Community organizing Community organizing
Advocacy Advocacy
Policy Development Policy development
Community Collaboration
Community collaboration
Fund Raising/grant writing
Fund raising/grant writing
Improved coalition functioning in the following areas:
Steering committee members report improved coalition functioning in each of the following areas:
Everfi’s Diagnostic Inventory Assessment Coalition functioning assessment
Assessment Assessment
Research Research
Strategic Planning Strategic planning
Capacity building Capacity building
Communication Communication
Social norming Social norming
Social marketing Social marketing
Community organizing Community organizing
Advocacy Advocacy
Policy Development Policy development
Community Collaboration
Community collaboration
Fund Raising/grant writing
Fund raising/grant writing
Data Sources: Coalition member pre/post assessments and coalition functioning
assessment tools to be developed and/or approved by the Data, Assessment and Evaluation Subcommittee
Objectives:
Increase the capacity of the coalition and its collaboration with partners by expanding membership, expertise, and resources
Improve ongoing communication among coalition members
Improve coalition marketing efforts on campus and in the community
Improve and monitor institutionalization/sustainability of prevention initiatives developed and supported by the coalition
Strategies:
Develop, implement and evaluate a coalition member training curriculum to improve member skills and overall coalition functioning
Develop, implement, and evaluate an internal coalition communication system to improve ongoing communication
Develop, implement, and evaluate a coalition marketing plan to improve communication among members and market the coalition to the community
Action Planning: Strategy A: Develop, implement and evaluate a coalition member training curriculum to improve member skills and overall coalition functioning
Activities:
Step By Whom By When Evaluation
Conduct training needs survey with coalition members to determine training needs
Steering Committee and Community Organizing and Advocacy Subcommittee
May 2014 and annually during strategic planning
Completed surveys and analysis of data
Develop an annual Community By November 2014 Written Schedule of
training curriculum for coalition members (schedule, topics, speakers, location, etc.)
Organizing and Advocacy Subcommittee
Trainings, Speakers, Goals, Objectives and Learning Outcomes
Conduct trainings to improve coalition member skills
Community Organizing and Advocacy Subcommittee
Ongoing through May 2015
Post surveys completed by participants to measure improvement
Strategy C: Develop, implement, and evaluate an internal coalition communication system to increase and improve ongoing communication among members Activities:
Step By Whom By When Evaluation
Create or expand Google Docs Community to all coalition members
Maegan Gudridge and Community Organizing and Advocacy Subcommittee
December 2015 On line Community Established for Coalition members
Develop communication strategy (goals, intended outcomes, content, schedule, dosage, etc.) to increase and improve communication among coalition members
Community Organizing and Advocacy Subcommittee
January 2015 Strategy written by Community Organizing and Advocacy Subcommittee and approved by Steering Committee
Track Usage and make improvements/ updates
SAPE Office Ongoing Improvements/updates provided by Rhonda DiNovo to Steering Committee
Strategy D: Develop, implement, and evaluate a coalition marketing plan to market the coalition and its work to the campus community
Activities:
Step By Whom By When Evaluation
Recruit members for the subcommittee
Rhonda DiNovo and Jackie Knight
November 2014 Subcommittee Members attending subcommittee meetings
Develop marketing and communication strategy (to include goals, intended outcomes, audience, content, schedule, dosage, etc.) to market coalition and its work to the campus community
Community Organizing and Advocacy Subcommittee
May 2015 Strategy written by Community Organizing and Advocacy Subcommittee and approved by Steering Committee
Evaluate marketing and communication strategy efforts
SAPE Office and Data, Assessment, and Evaluation Subcommittee
Ongoing Evaluation Reports provided to the Community Organizing and Advocacy Subcommittee, Steering Committee, and Coalition