Strategic Plan

2014-15

Vision: A caring community united for a safer Carolina

Mission: To create a campus-community environment that promotes healthy and safe

behaviors among faculty, staff, students, and community organizations

The purpose of the Carolina Community Coalition is to build capacity and to perform ongoing

assessment, planning, implementation, and evaluation of substance abuse prevention

strategies, and to make recommendations for policy change. Our goal is to contribute to the

overall reduction of high risk substance use and its consequences at the University of South

Carolina.

Assessment:

In Fall 2013, 6106 incoming freshman and transfer students completed Everfi’s self-assessment

on alcohol use and consequences. The average age of students completing this self-assessment

was 18.5. This data was compared to the incoming student data sets from 2011 and 2012. As

indicated in the following graph, the most significant changes included: The percentage of

incoming students who are abstainers or non-drinkers has increasingly gone up, while the

percentage of incoming students who are high-risk or problematic drinkers has gone down.

However, the percentage of students who stay non-drinkers after being on campus has

significantly decreased, and the percentage of students who become problematic drinkers has

significantly increased. (Refer to the third column of each year.)

The coalition also compared locations of where students report they drink and found that

drinking in off campus residences decreased from 45% in 2012 to 39% in 2013. Drinking at

athletic events also decreased from 16% in 2012 to 11% in 2013. However, drinking in

bars/nightclubs increased significantly from 14% in 2012 to 29% in 2013. This is nearly a 100%

increase. (See the graph below.)

The data also clearly shows that students who drink in bars continue to experience the most

negative consequences and safety threats.

Community assessment was also conducted through each coalition subcommittee. The Off

Campus Community Subcommittee conducted key information interviews with property

managers and focus groups with students. Key informant interviews indicated the need for

continued collaborations with the university and improved communications with law

enforcement. Students self-reported in focus groups that they often begin drinking at house

parties at the apartment complexes, and then continue to drink “downtown” (Five Points).

Students also self-reported prevalent and problematic use of prescription drugs such as

stimulants as well as illegal substances such as marijuana and cocaine.

The Bar Sales and Services Subcommittee conducted environmental bar observations, patron

surveys, key informant interviews and social media analysis of drink specials and promotions.

Bar observations revealed that there is a high concentration of alcohol outlets surrounding the

campus (nearly 100 on-premise outlets and 130 off-premise outlets). Drink prices are

significantly lower in Five Points than in other local hospitality districts (the average cost of one

standard drink is approximately $1.00 in Five Points). The scans also documented over service

to patrons, that is nearly 30% of alcohol sales were to intoxicated patrons. Key informant

interviews with bar owners and managers indicated that their biggest concern is the prevalent

use of fake IDs. Coalition and steering committee members have recognized the need for skill

development regarding communication/marketing, membership recruitment and capacity

building, and advocacy for action in order to address these complex problems.

Based on this assessment, the Carolina Community Coalition’s Steering Committee and

coalition members have agreed to address the following problem priority areas for academic

year 2014-15:

• Priority #1: High risk drinking in bars and nightclubs

• Priority #2: Prevalent drinking in off campus residences

• Priority #3: Other high risk substance use

• Priority #4: Improving coalition core competencies

Problem Priority #1: High risk drinking in bars and nightclubs Long Term GOAL: By March 2016, reduce high risk drinking and the negative

consequences associated with drinking in bars by 10%. Intended Outcomes:

Intended Outcome Indicator Data Source

Reduction in high risk behaviors:

Consumption Rates Student reports of consumption rates per occasion at bars

AlcoholEdu STIR SHS CHDC

Frequency Rates Student reports of 30 day use at bars

AlcoholEdu STIR SHS CHDS

Reduction in Negative Consequences:

Binge Drinking Student reports of consumption rates per occasion at bars

AlcoholEdu STIR SHS CHDS

Underage Drinking Student reports of underage drinking at bars

AlcoholEdu USCPD CPD SHS CHDS

Black Outs Student reports of blackouts from use at bars

AlcoholEdu STIR SHS CHDS

Alcohol Transports # of student transports to hospital due to alcohol consumption at bars

OSC

Injuries related to use # of students seen at student health center for injuries related to use at bars

TSHC SHS

Sexual assaults related to use # of students who report alcohol/drug related sexual assault after drinking in bars

HAVEN SAVIP

Alcohol related arrest # of students arrested after drinking in bars

USCPD CPD OSC

Alcohol related university sanctions

# of students receiving sanctions for drinking in bars

OSC

Objectives:

Reduce access and availability to alcohol in bars

Address the impact of alcohol promotion by bars through social marketing/networking

Increase the perception of harm and getting caught drinking in bars

Change social norms regarding bar drinking

Strategies: A. Sustain data collection efforts to assess impact of bar drinking (bar observations, social

networking, utilization surveys, key informant interviews, etc.) B. Build capacity and support advocacy with local neighborhood associations and other key

community stakeholders (including, but not limited to distributing Time for change recommendations)

C. Develop and establish a cooperative tavern agreement in Five Points and Vista

Action Planning:

Strategy A: Sustain data collection efforts (ie. bar observations, social networking, utilization surveys, key informant interviews, etc.) to assess: access, availability, promotion, perception of risk, social norms, and overall impact

Activities:

Step By Whom By When Evaluation

Conduct Time for Change Project

Les Wiser & Rhonda DiNovo, GAs

September 2015 White Paper with Recommendations for University President and Columbia City Council

Establish city-college data monitoring system (MIS)

SAPE Office May 2015 Excel system set up, monitoring data monthly, shared with coalition

Establish a student substance abuse cost analysis

Bar Sales and Services Subcommittee

May 2015 “Time for Change” Cost Analysis Report to distribute to key stakeholders

Strategy B: Build capacity and support advocacy with local neighborhood associations and other key community stakeholders to support enforcement of laws regarding access, availability, and promotion of alcohol and to support social norm changes Activities:

Step By Whom By When Evaluation

Establish city wide data base of neighborhood associations, contacts, meeting dates (to include USC Neighborhood Assoc. and Center City Partnership)

SAPE Office December 2014 Excel Spreadsheet shared with subcommittee members

Establish relationships with

Bar Sales and Services

March 2015 Documentation and tracking of

key Neighborhood Associations by attending monthly meetings and presenting data and prevention efforts

Subcommittee attendance and presentations

Conduct key informant interviews with Neighborhood Association Presidents

Bar Sales and Services Subcommittee

April 2015 Documentation and analysis of interviews

Conduct one collaboration event per semester to include key stakeholders

Bar Sales and Services Subcommittee

June 2015 Post survey evaluations from participants

Strategy C: Develop and establish a cooperative tavern agreement in Five Points and Vista to change social norms and to support regulation of access, availability and promotion of alcohol in bars Activities:

Step By Whom By When Evaluation

Update city wide data base of on and off premise alcohol retailers

SAPE Office November 2014 and ongoing

Excel Spreadsheet shared with subcommittee members

Conduct research and benchmarking with other town/gowns to determine types of tavern agreements

SAPE Office January 2015 Excel Spreadsheet shared with subcommittee members

Establish and build relationships with on premise retailers through SG key chain program

SAPE Office December 2014 and ongoing

Excel Spreadsheet shared with subcommittee members

Conduct key informant interviews with bartenders, late night restaurants,

Bar Sales and Services Subcommittee

May 2015 Documentation and analysis of interviews

taxi drivers, and first responders to assess readiness for change

Conduct focus groups with students who frequent the bars to assess readiness for change

Bar Sales and Services Subcommittee

May 2015 Documentation and analysis of interviews

Conduct environmental observation scans at bars and on shuttles to determine extent of the issue

Trained GA Students May 2015 Documentation and analysis of observations

Determine how to utilize data collected from observations to communicate with retailers

Bar Sales and Services Subcommittee

December 2014 Protocol and procedure developed

Problem Priority #2: Prevalent Drinking in off campus residences Long Term GOAL: By March 2016, reduce prevalent drinking in off campus

residences by 10%. Intended Outcomes:

Intended Outcome Indicator Data Source

Reduction in high risk behaviors:

Consumption Rates Student reports of consumption rates per occasion at off campus residence parties

AlcoholEdu STIR

Frequency Rates Student reports of 30 day use at off campus residence parties

AlcoholEdu STIR

Reduction in Negative Consequences:

Driving after drinking # of students who report AlcoholEdu

driving after drinking # of students who report riding in a car with a driver who’s been drinking

STIR

Underage Drinking Student reports of underage drinking at off campus residence parties

AlcoholEdu USCPD CPD

Property Damage due to use # of work orders completed per month for property repair related to alcohol use

Property Managers

Other alcohol/drug related issues/complaints on properties

# of complaints/incidents per month addressed by staff related to alcohol use

Property Managers

Alcohol related arrest # of students arrested after drinking at off campus parties

USCPD CPD OSC

Alcohol related university sanctions

# of students receiving sanctions for drinking at off campus parties

OSC

Sexual assaults related to use # of students who report alcohol/drug related sexual assault after drinking in off campus residences

HAVEN SAVIP

Objectives:

Increase the perception of harm and getting caught drinking in off campus residence parties

Increase consistent enforcement of alcohol/drug related laws, property management policies, university policies and referrals by off campus property managers and law enforcement

Change social norms regarding drinking/substance use at off campus residence parties

Reduce access and availability of alcohol and other substances through social hosting at off campus residence parties

Strategies:

A. Sustain data collection efforts to assess perception of harm and getting caught, consistent enforcement of laws, policies, and referrals, social norms, social hosting, and overall impact

B. Build capacity and support advocacy with local property managers, neighborhood associations and other community key stakeholders to increase consistent enforcement

of laws, policies, and referrals, to change social norms, and to reduce social hosting C. Develop and strategically distribute Time for change recommendations to change social

norms D. Implement incentive packages to properties (to include, but not limited to education

and programming, ie. USCPD, SAPE, and CAD, etc.) to support consistent enforcement of laws, policies, and referrals

Action Planning: Strategy A: Sustain data collection efforts to assess perception of harm and getting caught, consistent enforcement of laws, policies, and referrals, social norms, social hosting, and overall impact Activities:

Step By Whom By When Evaluation

Conduct key informant interviews with courtesy officers and property managers to assess readiness for change

Off Campus Safety Committee

January 2015 Documentation and Analysis of Interviews

Conduct focus groups with students to determine the extent of the issue

Off Campus Safety Committee

March 2015 Documentation and Analysis of Interviews

Strategy B: Build capacity and support advocacy with local property managers, neighborhood associations and other community key stakeholders to increase consistent enforcement of laws, policies, and referrals, to change social norms, and to reduce social hosting Activities:

Step By Whom By When Evaluation

Conduct one collaboration event per semester to include key stakeholders

Off Campus Safety Committee

June 2015 Post survey evaluations from participants

Strategy C: Develop and strategically distribute Time for change recommendations to change social norms

Activities:

Step By Whom By When Evaluation

Develop and distribute Time for Change Recommendations to key stakeholders

Off Campus Safety Committee and Maegan Gudridge

December 2014

“Time for Change” Off Campus Safety Report to distribute to key stakeholders

Strategy D. Implement incentive packages to properties (to include, but not limited to education and programming, ie. USCPD, SAPE, and CAD, etc.) to support consistent enforcement of laws, policies, and referrals Activities:

Step By Whom By When Evaluation

Provide Motivational Interviewing Training for property management staff

SAPE Office May 2015 Post Survey Evaluation by Participants

Provide TIPS Training for property management staff

SAPE Office May 2015 Post Survey Evaluation by Participants

Problem Priority #3: Other high risk substance use Long Term GOAL: By March 2016, reduce other high risk substance use by 5%. Intended Outcomes:

Intended Outcome Indicator Data Source

Reduction in high risk behaviors:

Consumption Rates of illegal substances:

Marijuana

Cocaine

Heroin

Student reports of consumption rates of identified substances per occasion

CORE NCHA STIR CDHC

Frequency Rates of illegal substances:

Student reports of 30 day use of identified

CORE STIR

Marijuana

Cocaine

Heroin

substances CDHC

Sharing (giving away or receiving) prescription drugs (specified)

Student reports of sharing prescription drugs

AlcoholEdu CDHC CORE

Using prescription drugs or OTC medications (specified) in a way that was not prescribed/intended

Student reports of medication use in unintended ways

AlcoholEdu CDHC STIR CORE

Mixing substances with alcohol Student reports of mixing substances with alcohol

CDHC STIR

Using more than one substance at a times

Students reports of using more than one substance at a time

CDHC STIR

Selling/distributing substances # of students arrested for selling/distribution of substances

CPD USCPD

Reduction in Negative Consequences:

University sanctions related to substance use

# of students receiving sanctions due to substance use (other than alcohol)

OSC

Arrests related to substance use # of student arrests related to substance use (other than alcohol)

OSC USCPD

Hospital transports related to substance use

# of student transports to hospital due to substance use (other than alcohol)

OSC USCPD

Injuries related to substance use # of students seen at student health center for injuries related to substance use (other than alcohol)

TSHC

Sexual assaults related to use # of students who report drug related sexual assault

HAVEN SAVIP

Objectives:

Increase the perception of harm and getting caught using illegal substances

Increase the perception of harm and getting caught sharing/misusing prescription drugs

Change social norms regarding substance use

Reduce access and availability of substances

Strategies:

A. Collect and analyze data to assess location of use, consumption rates, frequency rates, perception of harm and getting caught, social norms, and overall impact of student substance use

B. Determine, plan, implement and evaluate educational/prevention best practices for students, staff, and faculty to increase the perception of harm and getting caught and to change social norms

C. Host a prescription drug take back event to bring awareness to the issue and to change social norms regarding substance use

D. Determine best practices for the identification, screening, assessment, and referral system for student substance users

E. Collaborate with local law enforcement to identify ways to reduce access and availability of substances

Action Planning:

Strategy A: Collect and analyze data to assess location of use, consumption rates, frequency rates, perception of harm and getting caught, social norms, and overall impact of student substance use

Activities:

Step By Whom By When Evaluation

Develop and add survey questions pertaining to prescription drug use to existing student surveys (ie. AlcoholEdu, FSL, OSC, Counseling Center, Pharmacy, etc.)

Other High Risk Substance Use Subcommittee

August 2014 List of surveys questions have been added to and administration dates

Collect data from surveys

SAPE Office May 2015 Data compiled in Excel and shared with subcommittee members

Analyze data from surveys

Other High Risk Substance Use Subcommittee and

July 2015 Analysis provided to Steering Committee

Data, Assessment, and Evaluation Subcommittee

Determine additional data collection methods needed to assess problem

Data, Assessment, and Evaluation Subcommittee

January 2015 Collection tools developed and administered

Strategy B: Determine, plan, implement and evaluate educational/prevention best practices for students, staff, and faculty to increase the perception of harm and getting caught and to change social norms

Activities:

Step By Whom By When Evaluation

Conduct research and benchmarking on prescription drug abuse prevention messages, strategies and initiatives at peer universities

SAPE Office February 2015 Excel Spreadsheet shared with subcommittee members

Collaborate with USC Psychology Department to write NIH grant to address prescription stimulant diversion/misuse through programming and environmental strategies

SAPE Office, FSL Office

November 2014 Grant application submitted to NIH

Strategy C: Host a prescription drug take back event to bring awareness to the issue and to change social norms regarding substance use

Activities:

Step By Whom By When Evaluation

Collaborate with DEA, local law enforcement, USCPD and Student Government or other Student Groups to host Rx Drug Take Back Event

Other High Risk Substance Use Subcommittee

May 2015 Documentation of Weight of prescriptions collected

Distribute Prescription Drug Abuse Awareness Education, including local, permanent drop off sites to students, faculty, and staff

Other High Risk Substance Use Subcommittee

May 2015 Number of materials distributed

Strategy D: Determine best practices for the identification, screening, assessment, and referral system for student prescription drug substance users Activities:

Step By Whom By When Evaluation

Create and complete a systems mapping tool to identify key university systems for identification, screening, assessment, intervention, referral, treatment, and recovery within the campus community

SAPE Office and Other High Risk Substance Use Subcommittee

May 2015 Completed map with identified service gaps and resources, and recommendations for systems improvement

Conduct key informant interviews with university

Other High Risk Substance Use Subcommittee

May 2015 Documentation and analysis of interviews

systems staff members (student health services staff members, RMs, Counseling Center, etc.) to collect information regarding service continuum

Strategy E: Collaborate with local law enforcement to identify ways to reduce access and availability of substances Activities:

Step By Whom By When Evaluation

Conduct key informant interviews with local law enforcement to discuss current issues and prevention intervention strategies

Other High Risk Substance Use Subcommittee

March 2015 Documentation and analysis of interviews

Priority #4: Improving Coalition Core Competencies Long Term GOAL: By March 2016, improve community organizing,

advocacy, and communication skills of coalition members to advocate for coalition’s vision and mission by 25%

Intended Outcomes:

Intended Outcome Indicator Data Source

Increased coalition membership # coalition organizations and members

Sign in Sheets

Retention of current coalition members

# of coalition organizations and members

Membership Roster

Increased coalition member knowledge and improved skills in the following areas:

Coalition member reports increased knowledge and improved skills in each of the following areas:

Pre/post surveys

Assessment Assessment

Research Research

Strategic Planning Strategic planning

Capacity building Capacity building

Communication Communication

Social norming Social norming

Social marketing Social marketing

Community organizing Community organizing

Advocacy Advocacy

Policy Development Policy development

Community Collaboration

Community collaboration

Fund Raising/grant writing

Fund raising/grant writing

Improved coalition functioning in the following areas:

Steering committee members report improved coalition functioning in each of the following areas:

Everfi’s Diagnostic Inventory Assessment Coalition functioning assessment

Assessment Assessment

Research Research

Strategic Planning Strategic planning

Capacity building Capacity building

Communication Communication

Social norming Social norming

Social marketing Social marketing

Community organizing Community organizing

Advocacy Advocacy

Policy Development Policy development

Community Collaboration

Community collaboration

Fund Raising/grant writing

Fund raising/grant writing

Data Sources: Coalition member pre/post assessments and coalition functioning

assessment tools to be developed and/or approved by the Data, Assessment and Evaluation Subcommittee

Objectives:

Increase the capacity of the coalition and its collaboration with partners by expanding membership, expertise, and resources

Improve ongoing communication among coalition members

Improve coalition marketing efforts on campus and in the community

Improve and monitor institutionalization/sustainability of prevention initiatives developed and supported by the coalition

Strategies:

Develop, implement and evaluate a coalition member training curriculum to improve member skills and overall coalition functioning

Develop, implement, and evaluate an internal coalition communication system to improve ongoing communication

Develop, implement, and evaluate a coalition marketing plan to improve communication among members and market the coalition to the community

Action Planning: Strategy A: Develop, implement and evaluate a coalition member training curriculum to improve member skills and overall coalition functioning

Activities:

Step By Whom By When Evaluation

Conduct training needs survey with coalition members to determine training needs

Steering Committee and Community Organizing and Advocacy Subcommittee

May 2014 and annually during strategic planning

Completed surveys and analysis of data

Develop an annual Community By November 2014 Written Schedule of

training curriculum for coalition members (schedule, topics, speakers, location, etc.)

Organizing and Advocacy Subcommittee

Trainings, Speakers, Goals, Objectives and Learning Outcomes

Conduct trainings to improve coalition member skills

Community Organizing and Advocacy Subcommittee

Ongoing through May 2015

Post surveys completed by participants to measure improvement

Strategy C: Develop, implement, and evaluate an internal coalition communication system to increase and improve ongoing communication among members Activities:

Step By Whom By When Evaluation

Create or expand Google Docs Community to all coalition members

Maegan Gudridge and Community Organizing and Advocacy Subcommittee

December 2015 On line Community Established for Coalition members

Develop communication strategy (goals, intended outcomes, content, schedule, dosage, etc.) to increase and improve communication among coalition members

Community Organizing and Advocacy Subcommittee

January 2015 Strategy written by Community Organizing and Advocacy Subcommittee and approved by Steering Committee

Track Usage and make improvements/ updates

SAPE Office Ongoing Improvements/updates provided by Rhonda DiNovo to Steering Committee

Strategy D: Develop, implement, and evaluate a coalition marketing plan to market the coalition and its work to the campus community

Activities:

Step By Whom By When Evaluation

Recruit members for the subcommittee

Rhonda DiNovo and Jackie Knight

November 2014 Subcommittee Members attending subcommittee meetings

Develop marketing and communication strategy (to include goals, intended outcomes, audience, content, schedule, dosage, etc.) to market coalition and its work to the campus community

Community Organizing and Advocacy Subcommittee

May 2015 Strategy written by Community Organizing and Advocacy Subcommittee and approved by Steering Committee

Evaluate marketing and communication strategy efforts

SAPE Office and Data, Assessment, and Evaluation Subcommittee

Ongoing Evaluation Reports provided to the Community Organizing and Advocacy Subcommittee, Steering Committee, and Coalition