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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

Strategic design as catalyst for organizational innovativenessHelsIT 2015 JOAKIM FORMOUser Experience Lab | Ericsson Research

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

what this talk is about

› What is strategic design? › How does it work? › What does it do?

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

Arts & Humanities

narratives meaning

inquiry

facts data solutions

Science & EngineeringSTRATEGIC

DESIGN

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

what

›Applying traditional design principles, evolved in the process of designing objects, to larger issues that do not necessarily involve objects at all.

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

Designed objects and user interfaces

Education City planning

Organizations Healthcare

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

“You have to stop thinking in terms of 19th century bureaucratic rules, where everything is on paper. That ends up meaning redesigning government and how you interact with people.”

— Toomas Hendrik Ilves, President of Estonia

cbnd photos by United Nations Photo from flickr

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

› Start with people › Design to ask better questions › Be inclusive › Prototype and iterate › Redesign the way you make decisions

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

› Start with people › Design to ask better questions › Be inclusive › Prototype and iterate › Redesign the way you make decisions

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

TECHNOLOGICAL

INNOVATIONTECHNICAL

INNOVATION

CULTURAL INNOVATIONCULTURAL INNOVATION

BUSINESS

SOCIETYTECH

STRATEGIC DESIGN

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

new York city innovation (nycdot)

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

cbn photo by New York City Department of Traffic from flickr

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

cbn photo by New York City Department of Traffic from flickr

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

cbn photo by New York City Department of Traffic from flickr

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

Before

Before

Before

Before

After

After

After

Aftercbn

photos by New York City Department of Traffic from flickr

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

GUI for 10 000 interconnected things

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

cb photo by Calvinius from Wikipedia

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

› How do we best visualize interaction with 10 000 things?!

› How do people relate to technology?

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

the cloud experience

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

OUTPUTculture

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

project

project

culture

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

culture

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

culture

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

CULTURAL INNOVATION kpi

› Altered narratives › Emotional connection › The thinkable is expanded

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

Ericsson AB

›117 000 employees ›78% Men ›40% of global mobile traffic › in 180 countries ›37 000 patents ›since 1876

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

anti-innovative mindsets

› Territorial defensiveness/tactics › Not-invented-here attitude › Fear of failure and risking accountability › Inflexible targets and goals › Excessive administration and control › General nitpicking › etc…

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

mindsets are skills

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

mindsets fostered in design education

› Nonlinear imagination

› Holistic perception

› Comfortable with uncertainty

› Inquisitive

› Intrinsic motivation

› Change-willingness

› Empathy and self-reflection

› Perseverance

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

get excited and experiment a little

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

Thank you!

JOAKIM FORMO Senior Researcher

User Experience Lab Ericsson AB

joakim.formo@ericsson.com

@ericsson_uxlab www.ericsson.com/uxblog

@plocatink