Marketing Research Project Presentation Title Marketing Strategy Statement in Terms Of ‘STP’ Plus Marketing Mix

Segment :Hotels Industry

Mentor &Team MembersMentor &Team Members

PROF. AASHISH MEHRA (MENTOR)

ANITA SHARMA

MANOJ AGARWAL

PRIYANKA SIKARWAR & TRIVESH SHRIVASTAVA ( TEAM MEMBERS)

VIEW OF HOTEL INDUSTRYVIEW OF HOTEL INDUSTRY

What is Hotel Industry?What is Hotel Industry?““A Building Where Travelers Can Pay A Building Where Travelers Can Pay

for Lodging and Meals and Other for Lodging and Meals and Other ServicesServices””

Objectives of Hotel IndustryObjectives of Hotel IndustryCustomer SatisfactionCustomer SatisfactionHealthHealthSafety EnvironmentSafety EnvironmentTo Promote TourismTo Promote Tourism

FAMOUS “HOTELS” OF GWALIORFAMOUS “HOTELS” OF GWALIOR

Tansen ResidencyTansen Residency *** ***

Established In-Established In- 1978,by M.P. Tourism 1978,by M.P. Tourism

Targeted customer-Targeted customer- corporate ,Tourist . corporate ,Tourist .

Promotion Strategy-Promotion Strategy- Promotion through Promotion through M.P. TourismM.P. Tourism

Slight information about Slight information about AdityazAdityaz

4 * star hotel4 * star hotel

Established in – 1 June 2010Established in – 1 June 2010

No. of employees-250No. of employees-250

Targeted customer- Corporate and elite classTargeted customer- Corporate and elite class

Promotion strategy – Prefer print mediaPromotion strategy – Prefer print media

Central Park Central Park

Established in -2001Established in -2001

3* star hotel3* star hotel

Targeted customer-Targeted customer- corporate ,Tourist as well as corporate ,Tourist as well as local publiclocal public

Promotion strategyPromotion strategy – Prefer print media, through – Prefer print media, through maintaining personal relationshipmaintaining personal relationship

Usha Kiran PalaceUsha Kiran Palace

Established - 120 years agoEstablished - 120 years ago

5* star hotel5* star hotel

Targeted customer-Targeted customer- corporate ,Tourist, and Elite corporate ,Tourist, and Elite classclass

Promotion strategy- Promotion strategy- centralized promotion all centralized promotion all over Indiaover India

MARKETING MIX STRATEGY MARKETING MIX STRATEGY OF HOTELSOF HOTELS

*

ProductsProducts

*Room *Restaurant and Bar. *Meeting room and Banquet facility *Amenities *Services *Safe deposit boxes,etc.

Price

PLACEPLACE

**Location of the hotel is the most Location of the hotel is the most important business decision for the important business decision for the hotel.hotel.

PROMOTION STRATEGYPROMOTION STRATEGY

SegmentationSegmentation

Geographical segmentationGeographical segmentation Demographical segmentationDemographical segmentation Psychographic segmentationPsychographic segmentation Behavioral segmentationBehavioral segmentation

ATTRIBUTESATTRIBUTES

PerformancePerformance FacilityFacility servicesservices LocationLocation QualityQuality Atmosphere of the hotelAtmosphere of the hotel

Why these Why these attributesattributes

All facilityAll facility

High performance

Low performance

Some facility

UKP UKP

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ADITYAZ ADITYAZ

TR TR

CP CP

good servicesgood services

perfect location

Bad service

UKP UKP

CP CP

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Imperfect location

good qualitygood quality

good

atmosphere

Bad quality

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atmosphere

UKP UKP

CP CP

USP of these HotelsUSP of these Hotels

UKP Tag of Tata group of Hotels.UKP Tag of Tata group of Hotels. M.P.Tourism promote to Tansen ResidencyM.P.Tourism promote to Tansen Residency Central Park, there managementCentral Park, there management Adityaz near by malanpur and airportAdityaz near by malanpur and airport

Word of mouth marketingWord of mouth marketing

Amazing facts about this market Amazing facts about this market researchresearch

Something on the check out Something on the check out timetime

Bathroom sleeperBathroom sleeper Phone callPhone call Work on feed backWork on feed back Suggestions for trying Suggestions for trying

something newsomething new Breakfast or some food on Breakfast or some food on

check out timecheck out time Staff behaviorStaff behavior Health clubHealth club Pick & drop (free)Pick & drop (free)

CourierCourier Child careChild care PetPet InternetInternet BabysittingBabysitting Wake-up callWake-up call Currency exchangeCurrency exchange Maid serviceMaid service