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STORYTELLING VISUALIZED

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It is increasingly important to clearly communicate in a straightforward and visually appealing manner. We employ best practices for data visualization. Whether revamping presentations or simply telling your story more effectively, we can make a lasting impact on your ability to “Tell the Story.”

Visualization Opportunities:

•  Sales Presentations

•  Proposals

•  Website/UX Design

•  Marketing Materials

Example of “Best in Class” visualization

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Widget market growth continues at a fast pace – In the three months leading up to mid-November 2011, just over 6 percent of consumers claimed to have purchased a widget. In the six months since then, another 13 percent of consumers have purchased widgets, maintaining or even exceeding the growth rate observed in late 2011.

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Widget market growth continues at a fast pace, maintaining or even exceeding the growth rate observed in late 2011

6.6% 6.2% Purchased a widget

Quarterly Rate

Nov ‘11 April ‘12

Purchased a widget Quarterly Rate*

+6% Growth Rate Nov ’11 to April ‘12

*Averaged over two quarters

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Using statistical techniques, five activity clusters were created that group widget buyers based on the activities they use the device for. These activity clusters to some extent represent different levels of device efficacy, and in turn, satisfaction levels.

Those who use widgets with a focus on entertainment activities were least satisfied with the device overall. Consumers with a focus on personally productive activities were also less satisfied. At the upper end of widget satisfaction were productive business, stay in touch/keep informed and reading.

Those who focus on productive business and stay in touch activities on their widgets are more likely to say they would start over with a widget first rather than another widget. This suggests that there is at least a portion of the population that wants a widget that can more functional for business tasks.

Furthermore, for both the business and personally productive consumers, productivity apps are much more important.

Interestingly, when looking at which devices are being used less often by activity segment, those personal and business productive consumers are more often eliminating a wide range of other devices than widgets. Readers and stay informed are the groups that are more likely to be reducing use of other widgets.

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Statistical techniques created five activity clusters that group widget buyers according to their activity usage

Keeping in Touch

Personally Productive

SATISFACTION (TOP 2 BOX)

% OF PURCHASERS

Reading

ACTIVITY CLUSTERS

Business Productive

Entertainment

IMPACT ON OTHER WIDGET DEPENDENCY ACTIVITIES

57%

54%

63%

64%

65%

Little to no impact

Little to no impact

Still dependent

Less dependent

Still dependent

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22%

27%

18%

12%

21%

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Widgets are having a significant impact on future purchase plans for other widgets – Nearly one in five (18%) don’t think they will ever need to buy another widget again, while two in five (42%) have delayed their purchase plans, almost all by 1-2 years or even more.

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Widgets are having a significant impact on future purchase plans for other widgets

18% Never purchase other widget again

40% No impact on future other widget purchase

42% Delay future purchase

23%

10% 62%

<1 year 1-2 years

2+yrs

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SHANNON MCGUIRE SMCGUIRE@RELATIONSHIPMAPPING.COM

(303) 475-2297