Visualized Search Engine Service

for

i-COMM·AVENU (THAILAND) Co., Ltd.e-Marketing Communications integration Specialist

September. 2012

Traditional Target Marketing Procedure

New Products

Company Agency

Research

Media

Creative

TargetConsumers

?

Gamble?

Investment?

Mass Media

It works?

?

What media is trusted by Univ. Students

Source : U-DIA University Students Survey Jan. 2010 by ICAT Sample : 300 Students

Presentation Outline

Why Keyword Search Marketing?

What is Mars Finder?

What is benefit for Panasonic?

Companies implemented Mars Finder

E-Marketing Concept with Mars Finder

Why Keyword Search Marketing?

I can not find information I want !!

Damage the Brand

Product

Campaign

Events

CorporateInfo

ServicesIR

News

Environ-ment

Over loadedInformation

CustomersDissatisfaction

Loss of Opportunity

Tons of information

Asia 153Singapore 1,130Malaysia 1,900Thailand 1,690Philippine 672Vietnam 1,230India 1,200Indonesia 979

8,954 pages

Why Keyword Search Marketing?

I can find information I want immediately by Search Engine!!

No user friendly Search Engine in the website

But

Users used to use Keyword Search

What is Visualized Search Engine?

【 Without MARS FINDER 】 【 With MARS FINDER 】

Key Users Function 1 – HOT Search

‘HOT Search’ Function

Listing the page images linking with the specific keywords like ‘Keyword Search Ads.’

Benefit !

Allow you to advertise campaigns or reminders here by setting specific keyword matching.

‘HOT Search’ Function

Listing the page images linking with the specific keywords like ‘Keyword Search Ads.’

Benefit !

Allow you to advertise campaigns or reminders here by setting specific keyword matching.

Key Users Function 2 – Flash AI Capture

Flash AI Capture Engine

Catch the most effective part in the Flash animation by AI engine and then capture the image.It minimizes the load of the site owner.

Capture !

Flo

w o

f Flash

Capture one image in long Flash movements

Key Users Function 3 – PDF Search

exposure

PDF200P

PDF200P

PDF300P

PDF300P

PDF250P

PDF250P

PDF300P

PDF300P

X 8 min

PDF250P

PDF250P

X6 min

PDF400P

PDF400P

PDF400P

PDF400P

X10 min

exposure

PDF-----------------------------exposure--------

PDF-----------------------------exposure--------

PDFexposure

-------------------------------------

PDFexposure

-------------------------------------

PDF--------------- exposure --------------

--------

PDF--------------- exposure --------------

--------

PDF--------------- exposure ----------------------

PDF--------------- exposure ----------------------

0 min

0 min

0 min

【 Without MARS FINDER 】 【 With MARS FINDER 】

Key Users Function 3 – PDF Search

‘PDF Search’ Function

The World 1st technology to search in PDF file.User doesn’t need to wait for download the PDF file. Able to open the page include keyword immediately and directly by own original PDF technology.

Benefit !

Maximizing customer service data such as product manual, catalog.

‘PDF Search’ Function

The World 1st technology to search in PDF file.User doesn’t need to wait for download the PDF file. Able to open the page include keyword immediately and directly by own original PDF technology.

Benefit !

Maximizing customer service data such as product manual, catalog.

MUV (Mars Universal Viewer)

0 min

Key Users Function 4 – Intelligent Advisor

This technology has acquired the patent.

Words suggested in the current website at real time

Words suggested from past data searched by users

Updated Information Old Information

Benefit for Panasonic’s Customers

It makes users visit the site more often.

Data 2: CANON JapanThe usage of the search in the Website increases 5 – 6 times higher after implementing MARS FINDER.

Data 3: Users survey result

Q1. Is MARS FINDER is easy to use? → YES ： 85 ％

Q2. Will you continue to use it in the future? → YES ： 80 ％

Improvement of Usability⇒ Able to access necessary information “EASILY”

　 ⇒ Able to access necessary information “QUICKLY”

　 ⇒ Able to access necessary information “WITHOUT FAIL”

Data 1: AverageCurrent data indicates about 2.6 times more access after implementing MARS FINDER.

Very easy for users to search

Key Admin Function 1 – Original Statistic

[ Query Statistic ]Able to find what and how users are looking for by the search keywords.Able to find what and how users are looking for by the search keywords.

[ Click log Statistic (URL) ]

Able to find accurately which page users judged as a useful page for them.Able to find accurately which page users judged as a useful page for them.

Query StatsAble to find keywords that users used for searching something.

Benefit !Able to find surely what users want to know.

Query StatsAble to find keywords that users used for searching something.

Benefit !Able to find surely what users want to know.

Click log Stats (URL)Able to get access logs of the pages that users clicked

Benefit !Able to analyze what kind of pages are tend to be more acceptable by users.

Click log Stats (URL)Able to get access logs of the pages that users clicked

Benefit !Able to analyze what kind of pages are tend to be more acceptable by users.

Lumix

Lumix DMC

DMC FH3

Eco

AV

Viera

Keyword

Click URL

Key Admin Function 1 – Original Statistic

[ Click log details ]

Able to find why the page was requested by users by this keyword.Able to find why the page was requested by users by this keyword.

[ Result ‘0’ keyword ]

Able to find the gap which users could find by this keywordAble to find the gap which users could find by this keyword

Expand by Click

Expand by Click

Click log detailsAble to get the search keywords logs of the pages that users decided to click.

Benefit !Able to find how useful and popular pages are used by users by the search keywords.

Click log detailsAble to get the search keywords logs of the pages that users decided to click.

Benefit !Able to find how useful and popular pages are used by users by the search keywords.

Result ‘0’ keyword logAble to get the search keywords logs that users could not get any result.

Benefit !Able to find what were insufficient information even though users needed.

Result ‘0’ keyword logAble to get the search keywords logs that users could not get any result.

Benefit !Able to find what were insufficient information even though users needed.

Click URL

Keyword

Brochure

Leaflet

Catalog Lumix

Viera promo

billing 2009

Keyword No.

Lumix

Lumix DMC

Catalog

Price

Maximizing improvement know-how by Access logs

<Centralize Admin Page><Centralize Admin Page>

Centralize Admin Page for more effective web governance

Able to browse all the logs and adjust search result in detail by Domain.

Able to share issues and know-how of improvement easily

and effectively among the group.

<Implemented Companies>・ KIRIN Group Companies・ Ricoh Group Companies・ Citizen Holdings・ Ajinomoto・ Square Enix Companies

Singapore

For Effective Web Governance

Key Admin Function 2 – Multi Domain Management

MalaysiaIndonesia

Thailand

VietnamPhilippine

India

Optional Admin Function 3 – Mars Map

User Search by Location mapAble to see IP information

- Access from Where- Which Organization- What Keyword

using Mars Finder real time.

Benefit !Able to find the usage by area.This allow you to analyze current marketing effectiveness and plan the next marketing strategies.

User Search by Location mapAble to see IP information

- Access from Where- Which Organization- What Keyword

using Mars Finder real time.

Benefit !Able to find the usage by area.This allow you to analyze current marketing effectiveness and plan the next marketing strategies.

Benefit for Panasonic

WebsiteContinuous Improvement

Visualize search result

Accurateanalysis

DecreaseClick mistake

Improvement

Reliableaccess log

Make issue clear for improvement of Website

⇒ Able to find information users need

　⇒ Able to find trend of information users need

　⇒ Able to check the position of information company

wants to show in the result page

【 Frequent happened Problems 】 No result listed

⇒ Search result “0” keyword

No click even though result listed

⇒ Click “0” keyword, Click log statistic

SOLUTION

Benefit for Panasonic

▼ Items you can check

① Query statistic Keywords used for search

② Click Log statistic URL clicked by users

③ Click log statistic (URL)

List all the keyword order by more clicked and show which pages are browsed more by that keyword.

④ Search result “0” keyword

Keyword which listed no result

Able to maximize KEYWORD for next marketing & communication

▼ Admin Page

REAL USERS NEEDS

Maximize Effectiveness of

Marketing & CommunicationActivities

Reason why switch from GA to MF

・ Customers’ evaluation was higher after implement and compare GA and MF

◆ HONDA Japan

・ Mars Finder is better usability・ Wants to use log data for marketing. Mars Finder data is more accurate.

◆ CANON Japan

・ Google Appliance search result is not what we want to list. Mars Finder result can show what we want to show to customer.・　 Google Appliance crawler is not accurate. 　　　　　　　　　　　　　　　　　　　　　　　　　　・ Admin need expertise for Google Appliance but Mars Finder no need.・　 Mars Finder’s log data is much more reliable than Google Appliance log data.

◆ SONY Japan

・ Google Appliance need lots of maintenance by ourselves・ Not satisfy with Text only result

◆ Mitsubishi Electric

■ Summary

Result order control Other function Support Others

GA △ △ Many companies switch to MF

No experience with Company website search

MF ◎ easy control ◎ usability ◎ fine support

・ Expert of corporate website search・ Accurate data・ Reputation from global companies.

After switch from Google to Mars Finder

※ Some company names are not disclosed because of client’s request.

◆ CANON JapanJump up the usage of keyword search 5 – 6 times after switching from Google Appliance to Mars Finder

◆ Company AClick ratio of keyword search result page improved from 4% to 70% after change from Google Appliance to Mars Finder

※ Data by Company A

◆ Company B85% user answered that Mars Finder is easier to use than Google Appliance.

※ Survey done by Company B

◆ Mitsubishi Tokyo UFJ Financial Group

Get NO.1 user friendly IR website by Gomes Consulting Co., Ltd. after switching from Google to Mars Finder.

Improve the quality of inquiry to the call center. After switching Mars Finder simple questions decreases greatly.※ The figure is not disclosed by company C.

◆ Company C

Technology & Architecture

• Data Center

– Acquired regulation ： ISMS/ISO27001

– Non-stop air-conditioning and power supply system

• High availability System

– Server & Network Redundant

– System/Service monitoring 24H x 365D

• System/Application Security

– Middle ware Vulnerability ： Nessus

– Application Vulnerability ： Paros, Wapiti, others.

70 companies in TOP 100 Public Companies in Japan

Mitsubishi Electric Co.Ltd

EPSON CO.,Ltd RICOH Co.,Ltd JVC KENWOOD Holdings, Inc. Victor Company of Japan KENWOOD CO.,Ltd POKKA CORPORATION

Canon Inc. Fuji Xerox Co., Ltd. Sony CorporationHitachi Electronics Services Co.,Ltd Sharp Corporation

Yamaha Motor

Mitsubishi UFJ Financial Group, Inc.

Honda Motor Co., Ltd. AJINOMOTO CO.,LtdToray Industries, Inc. KIRINBEER CO.,LtdASAHIBEER CO.,Ltd

Nomura Holdings Matsui Securities Co., Ltd Tokyu Resort Corporation. TOKYU LAND CORPORATION. DAIKYO INCORPORATED

Fuji Television Networks,Inc KONAMI CORPORATION Square Enix Co., Ltd. SOFTBANK MOBILE Corp. Earth Chemical Co., Ltd. Shiseido Co, Ltd

E-Marketing Concept with Mars Finder

Traditional Target Marketing Procedure

New Products

Company Agency

Research

Media

Creative

TargetConsumers

?

Gamble?

Investment?

Mass Media

It works?

?

E-Marketing Concept with Mars Finder

New Target Marketing Procedure

TargetConsumers

Own Media

Support Media

E-MarketingCommunication

Feed Back

ConsumersMedia

- Community- Blog- Web Board- email Etc.

Certainty&

Cost Efficiency

New Products

Company

Mars Finder

ConsumersNeeds

Gen Y TargetConsumers

Website

ConsumersNeeds

ConsumersMedia

- Community- Blog- Web Board- Email- Mobile Etc.

TV

Event

Shop

Magazine

OfflineOnline

Mars Finder

E-Marketing Concept with Mars Finder

Summary

Visualize

Intelligence advisor

Hot Search

AI Engine

PDF Search

Accurate Crawler

Mars Maps

Multi Language

Capture Technology

Picture Search

Direct Search

Result 0 word

Click 0 word

Website Improvement

& Management

Marketing

Strategies

ManagementDirection

& Strategies

For the World 1st Class Company

The World No. 1 Corporate Search Engine

Scope of businessMARSFLAG Customers

Thailand

THANK YOU