Post on 24-Apr-2020
| Session Three | Storytelling
Ask yourself...• What inspired you to do the work you do in the first place?
• How might an outsider (a donor) relate to the problem you’re trying to solve?
• Why is it important that this problem get fixed?
• Why should anyone care?
OBJECTIVE
1. Learn what makes a great story.
2. Use our storytelling checklist to tell stories that invite people to trust and support you!
Where can you tell your stories?
Agenda1. Introduction + Reminders
2. Storytelling Checklist
3. Let’s Review!
4. Next Steps
5. Q&A
Meet Your Team
Megan DeSisti
Program Associate -
New Partner Support
Anna Juszczak
Program Fellow
Maline Bungum
Program Fellow
Webinar Guidelines • Share comments in the chat box• Ask questions using the Q&A tool• Leave the webinar + rejoin if you
experience any audio/technical issues
• Don’t hesitate to ask questions• All of the webinar recordings will be
available on the Accelerator Hub page!
5 p.m. ET
You’ve worked too hard to miss the deadline!
Fundraising
Storytelling
Empathy
Good storytelling is powerful
"Those who tell the stories rule the world." -Hopi American Indian proverb
POLL:How often does your organization share
stories?
Our nonprofit partners are our favorite storytellers
https://goto.gg/38768
https://goto.gg/8925
Storytelling Checklist
Center your story
on a single character
Hook your audience
as soon as possible
Narrate a transformation
Show, don’t tell
Convey emotion
Include a clear call to action
Build A Sense of Urgency
The Accelerator structure answers ‘Why
now?’ You must communicate
‘Why give at all?’ by sharing the purpose behind your cause!
PICTURE ONE PICTURE TWO
PICTURE ONE PICTURE TWO
Ask yourself, how would I feel if I/my
friend/child/partner was portrayed in this way?
Empower Your Constituents
Let’s Review!
Good Nonprofit Storytelling Involves…• An effective character
• Hooking your audience ASAP
• Narrating a journey/transformation
• Showing, not telling
• Conveying emotion
• A clear call to action
• A sense of urgency
• Empowering imagery
NEXT STEPS
1. Join the Accelerator Facebook group!
2. Share the photo(s) you plan on using as the main photo on your GlobalGiving project page. Write a one-three sentence mini-story that tells us about your project quickly + simply.
Submit your project by this Friday!
Questions?