| Session Three | Storytelling

Ask yourself...• What inspired you to do the work you do in the first place?

• How might an outsider (a donor) relate to the problem you’re trying to solve?

• Why is it important that this problem get fixed?

• Why should anyone care?

OBJECTIVE

1. Learn what makes a great story.

2. Use our storytelling checklist to tell stories that invite people to trust and support you!

Where can you tell your stories?

Agenda1. Introduction + Reminders

2. Storytelling Checklist

3. Let’s Review!

4. Next Steps

5. Q&A

Meet Your Team

Megan DeSisti

Program Associate -

New Partner Support

Anna Juszczak

Program Fellow

Maline Bungum

Program Fellow

Webinar Guidelines • Share comments in the chat box• Ask questions using the Q&A tool• Leave the webinar + rejoin if you

experience any audio/technical issues

• Don’t hesitate to ask questions• All of the webinar recordings will be

available on the Accelerator Hub page!

5 p.m. ET

You’ve worked too hard to miss the deadline!

Fundraising

Storytelling

Empathy

Good storytelling is powerful

"Those who tell the stories rule the world." -Hopi American Indian proverb

POLL:How often does your organization share

stories?

Our nonprofit partners are our favorite storytellers

https://goto.gg/38768

https://goto.gg/8925

Storytelling Checklist

Center your story

on a single character

Hook your audience

as soon as possible

Narrate a transformation

Show, don’t tell

Convey emotion

Include a clear call to action

Build A Sense of Urgency

The Accelerator structure answers ‘Why

now?’ You must communicate

‘Why give at all?’ by sharing the purpose behind your cause!

PICTURE ONE PICTURE TWO

PICTURE ONE PICTURE TWO

Ask yourself, how would I feel if I/my

friend/child/partner was portrayed in this way?

Empower Your Constituents

Let’s Review!

Good Nonprofit Storytelling Involves…• An effective character

• Hooking your audience ASAP

• Narrating a journey/transformation

• Showing, not telling

• Conveying emotion

• A clear call to action

• A sense of urgency

• Empowering imagery

NEXT STEPS

1. Join the Accelerator Facebook group!

2. Share the photo(s) you plan on using as the main photo on your GlobalGiving project page. Write a one-three sentence mini-story that tells us about your project quickly + simply.

Submit your project by this Friday!

Questions?