Post on 21-Jan-2018
STORYTELLINGSOCIAL MEDIABUILDING COMMUNITIES
ERIN BLASKIE
A 90-SECOND HISTORY
TODAY
THE PROBLEM WE
ARE TRYING TO
SOLVE?
GET EYEBALLS
ON OUR STUFF
EVERYONE WHO BUILDS
SOMETHING TO BE
CONSUMED NEEDS
AN AUDIENCE
WHERE DOES AN
AUDIENCE
COME FROM?
WHY DO THEY
TYPICALLY SHOW
UP SO LATE?
WHY DON’T THEY
STICK AROUND?
THIS PROBLEM IS OFTENVIEWED THROUGH ATECHNICAL FILTER...
TACTICS, STRATEGIES, UI,UX, CTAs, CRAZYEGG DATA…
WHEN IN REALITY...IT IS OFTEN A MUCHMORE HUMAN PROBLEM
WE BUILD SITES, BLOGS +
OUR
BEST IDEAS IN ISOLATION
INFUSING OUR
PROJECTS WITH
OUR OWN
FLAVOUR +
PERSONALITY
BUT WHEN WE LAUNCH IT
INTO THE WORLD…
NO ONE REALLY CARES.
NO ONE SHOWS UP.
NO ONE IS AS EXCITED AS WE
ARE.
SO.
WHATWENT
WRONG?
WE CREATED IN A BUBBLE
WE CREATED IN SECRET
WE CREATED USING A PURELY TECHNICAL LENS
WE FORGOT ABOUT THEEMOTIONAL CONNECTION
OKAY ERIN…
HOW DO WE
FIX IT?
99.9% OF BLOGGERS ARE NOT AWESOME ON DAY 1.
THEIR AWESOMENESS IS THE ACCUMULATION OF THE VALUE THEY CREATE OVER TIME.
- DARREN ROWSE
LEMME LET YOU OFF
THE HOOK A LITTLE…
BUILDING A BLOG, A SITE, A BUSINESS… IT’S NOT A ‘BUILD IT AND
THEY WILL COME’ ENDEAVOUR
STEP #1
TELL STORIES THAT
MATTER
I MADE A DECISION TO WRITE FOR MY READERS, NOT TO TRY TO FIND MORE READERS FOR MY WRITING.
- SETH GODIN
STORIES AREN’T JUST
THE POSTS YOU WRITE.
STORYTELLING IS DONE
THROUGH VISUALS, DATA,
A CAREFULLY CRAFTED
BIO…
STORIES ARE TOLD IN
EVERY PIECE OF COPY,
EVERY IMAGE CHOICE +
EVERY OFFER THAT
EXISTS ON YOUR BLOG
OR WEBSITE
AND THE TRICK TO HAVE
PEOPLE COME BACK FOR
MORE IS TO TELL THE
STORIES THAT MATTER
TO…
THEM.
THE KEY IS, NO MATTER WHAT STORY YOU TELL, MAKE YOUR BUYER THE HERO.
- CHRIS BROGAN
FINALLY, START TELLING
YOUR STORIES WHEN
THINGS AREN’T
PERFECT…
WHEN THERE ARE STILL
MESSES BEING MADE.
LET PEOPLE IN FOR THE
JOURNEY AND THEY’LL
CHEERLEAD YOU ON…
LONG AFTER YOU
LAUNCH.
STEP #2
BUILD YOUR COMMUNITY
BUILDING YOUR COMMUNITY ISN’T ABOUT…
CHOOSING THE RIGHT SOCIAL PLATFORMSSPAMMING 500 FRIEND REQUESTSGAMING THE ALGORITHMS
IT’S ABOUT FINDING THE RIGHT PEOPLE + FIGURING OUT WHAT THOSE PEOPLE REALLY WANT
FOCUS ONTHE WHY
CHOOSE YOURPLATFORMSCAREFULLY
GIVE MORE THAN YOU TAKE
NO ONE CARES ABOUT YOUR BLOG UNLESS YOU ARE ADDING VALUE TO THEIR LIVES IN SOME WAY.
- JONATHAN MILLIGAN
STEP #3
LEVERAGE DIGITAL
MARKETING
CAPTURE EVERYONE!(BUT NOT IN A “LOTION IN THE BUCKET” KIND OF WAY)
IF YOU’RE NOT BUILDING YOUR E-MAIL LIST, YOU’RE AN IDIOT.
- DEREK HALPERN
MAKE SHARING
YOUR CONTENT EASY
SURPRISE +DELIGHT
99% OF WHAT YOU BUILD
ISN’T ABOUT YOU.
SO, TO BE THE KIND OF
BLOG OR SITE THAT
BUILDS + KEEPS AN
AUDIENCE, ASK:
WHAT DOES THE
COMMUNITY NEED?
HOW CAN I CREATE
WHAT MATTERS?
HOW CAN I LET
PEOPLE ALONG
FOR THE RIDE?
FIND ME AT
@ERINBLASKIE
ERINBLASKIE.CO
M