Post on 31-Oct-2014
description
Storytelling as a Design Tool
Hi!
twitter: @guerillagirl_
UX / Interaction Designer
Stefanie Kegel
www.guerillagirl.de
Why Storytelling?
We all like Stories
Storys are easy to remember
Storys will lead to the ,Backlog‘ of your
Product
Interactive Products are narrative
Storyboard-like Wireframing & Task Flows defining the Specs & Functions
Image Credit: ,Storyboards‘ by Chris Campbell / Flickr : http://www.flickr.com/photos/cgc/
hm, wouldn‘t it be cool if there is a possibility
to.... *IDEA*
Storyboard-like Wireframing & Task Flows defining the Specs & Functions
and will help you on ideation!
Getting Started
Get the big Picturefirst point is....
Avoid to say “The User“second point is....
A User represents always one single Person within a specific Usergroup
It‘s all about Goals & Needs!
third point is....
Remember: Who actually is your cutomer/user - you will tell their story!
Example: A Webapp to do a weekly food plan
Lena is trying to___________________________________________ , but
____________________________________________.
Lena is trying to___________________________________________ , but
____________________________________________.
make a weekly food plan
she has to consider the food allergy of her kids!
Lena is trying to___________________________________________ , but
____________________________________________.
make a weekly food plan
she has to consider the food allergy of her kids!
Goal
Problem
Have fun when sketching!
http://www.konigi.com/tools/graph-paperSource:
Goal &Problem &
Solution 1 Solution 2
Solution 3 Solution 4
Solution Descriptions
additional: User Status? (angry, happy, excited...)
Benefits for our User?
Stories help people to create a shared understanding of Needs & Goals
Stories help people to create a shared understanding of Needs & Goals
Stories help us to see a bigger , clearer Picture and make this abstrcat, cluttered thing (the later web app or product) come „alive“
Stories help people to create a shared understanding of Needs & Goals
Stories help us to see a bigger , clearer Picture and make this abstrcat, cluttered thing (the later web app or product) come „alive“
Stories are a great tool to generate more and useful Ideas even within yr team
Stories help people to create a shared understanding of Needs & Goals
Stories help us to see a bigger , clearer Picture and make this abstract, cluttered thing (the later web app or product) come „alive“
Stories are a great tool to generate more and useful Ideas even within yr team
Stories help us to communicate and sell design solutions to clients
It hurts less to kill some paper sheets rather than the code of a ready-to-go application
Thank you!
Recommended Reads:
Storytelling for User Experienceby Whitney Quesenbery & Kevin Brooks / Rosenfeld Media
The Inmates are running the asylumby Alan Cooper