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store design 2.0:tech ideas for the next phase of retail
jim crawford
executive director
global retail executive council
Thursday, September 24, 2009
jim crawford
Thursday, September 24, 2009
ground rules1. these are your tools, not mine
2. it has to be real
3. it has to be cheap
4. there will only be one set of numbers and graphs
Thursday, September 24, 2009
agendaintroduction to grec
welcome to the new normal
the new world of shoppers
three technologies that will reshape the store experience
key imperatives to integrate technology and design
Thursday, September 24, 2009
GLOBAL RETAIL EXECUTIVE COUNCIL
an international association of retail executives, service providers and industry experts. As the most comprehensive source of information, education and community for the retail industry
worldwide, grec offers our members an exclusive mix of content, networking and social benefits unlike any other organization.
Thursday, September 24, 2009
online presence
web sitenewsletter
blog
executive events
dinnersnetworkingretail tours
industry presentations
conferencesuser groups
webinars
executive community
facebooklinkedintwitter
content providers industry events and associations
Thursday, September 24, 2009
welcome to the new normaleconomic realities
Thursday, September 24, 2009
52%
japan
50%
singapore
47%
china
27%
india
40%
usa
46%
europe
Source: 1 July 2007 - 1 April 2009 stock market indices from Euromonitor, grec
Thursday, September 24, 2009
three waves:consumer confidence
Thursday, September 24, 2009
it’s a different world
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everyone is an individualreject monocultural, embrace microcultural
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understandconsidered consumption
Thursday, September 24, 2009
embrace the new diy
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know your businessI learned the value of checking lists to control stocks and sales. I learned that new accounting machines could help to reduce the time formidably to give the necessary information in hours instead of weeks. I learned the value of counter footage and how, in the chain store operation, each foot of counter space had to pay wages, rent, overhead expenses and profit. There could be no blind spots in so far as goods are concerned. This meant a much more exhaustive study of the goods we were selling and the needs of the public.
Thursday, September 24, 2009
be different
There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.
- Niccolo Machiavelli, The Prince
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three key technologies
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kiosk 1.0
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kiosk 2.0
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kiosk 3.0
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signage 1.0
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signage 2.0
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signage 3.0
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mobile 1.0
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mobile 2.0
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mobile 3.0
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the imperativeslearn retail math...
see technology through the eyes of the shopper
ask for help, there is a lot out there
if it’s not challenging, you’re doing it wrong
remember... shopping is FUN and so is technology
Thursday, September 24, 2009
http://www.mobileretailexperience.com
Thursday, September 24, 2009
jim crawford, executive directorjcrawford@globalretailexec.org
+1 503 334 3127
melissa fryback, development directormfryback@globalretailexec.org
+1 971 238 1368
become a member of grec at:http://www.globalretailexec.org
Thursday, September 24, 2009