A Conversation with Larry WeberChairman, Digital Influence Group

@thelarryweber

Hosted by Mike LewisVP of Marketing, Awareness

@bostonmike

Join the conversation on Twitter#awarenessinc

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How Digital Reputations Are Created Over Time...And Lost in a Click

LARRY WEBERChairman, Digital Influence Group

Your Digital Reputation in World 2.0The Story of Chick Edwards

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Reputation Management Process

1. Identify your key stakeholders and the issues that matter

2. Analyze your reputation among these stakeholders

3. Set priorities and goals for reputation management

4. Identify online opportunities for contact with stakeholders

5. Implement creative approaches to promote dialogue

6. Monitor and measure your reputation, tweak tactics

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Who’s Talking About You andWhat Are They Saying?

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Building Reputation: Start a Dialogue

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Building Reputation: Something to Talk About

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Building Reputation: Where to BeAudi Q5 MobileCam

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New Roles – Digital Facilitators

Content Monitor Social NetworkingEditor

Responder

Media DistributorE-Community Moderator

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Can a Small Business Build a Big Digital Reputation?

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Big Business, Big Digital Rep

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YouTube and Video Rep

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How to Respond to Negative Comments

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The New Craft of PR

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Lessons from the Obama Campaign

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The Future of Digital Reputation

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Corporate Stakeholders

Web 1.0

Corporate Stakeholders

Web 2.0

Corporate

Web 3.0

Stakeholders

Who We Are

The future of PR

The future of digital

The future of brandingThe future of display

The future of research

The future of mobile

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Upcoming Events from Awareness

• Building Community with Joe TrippiSeptember 22 @ 2PM

• Tweet-up with Gary V. @ CBS Scene in Gillette StadiumOctober 6th – 6-10PM (http://garyvatgillette.eventbrite.com)

• Awareness LIVE from Inbound Marketing SummitOctober 7th with Chris Brogan, C.C. Chapman, Paul Gillin, Jason Falls and David Carter – Details to follow!

• Community Roundtable with Jim Storer and Rachel HappeOctober 22 @ 2PM

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Larry Weber@thelarryweber

Mike Lewis@bostonmike

mike.lewis@awarenessnetworks.com