Steven vanbelleghem @smiz 12032013

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Transcript of Steven vanbelleghem @smiz 12032013

The Power of Conversations

@StevenVBE

Isn’t it amazing?

@StevenVBE

It’s not about social media

@StevenVBE

It’s not about technology

@StevenVBE

Conversations build a reputation.

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You h ave l oads o f

Unused Conversation

Potential !

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Open your eyes & earsStart looking for your Unused Conversation Potential.It’s everywhere.

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Are they willing to HUG us?1Give hem stuff to talk

about2Take part in the

conversation3

Are they willing to HUG us?1Give hem stuff to talk

about2Take part in the

conversation3

Th e s e c re t?

ExtremeCustomerCentricity!

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Your social media successdepends on your offline behavior

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Are they willing to HUG us?1Give hem stuff to talk

about2Take part in the

conversation3

Not: what should WE say.………………………………………….………..……………..…………………………………………

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What should otherssay about us?

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36M

Best ever

Let’s take it one step further…

7 350.000.000

Content does NOT equal campaign

Unused Conversation Potential:

Content………………………………………….………..……………..…………………………………………

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Content

Specific update, project or campaign

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Are they willing to HUG us?1Give hem stuff to talk

about2Take part in the

conversation3

cnn.comNovember 7, 2012

cnn.comNovember 7, 2012

The magic words:Train & facilitate

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The secret?Stay human

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The secret?Everybody has influence

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It’s about INFLUENCE, not influencers

It’s about INFLUENCE, not influencers

It’s about INFLUENCE, not influencers

It’s about INFLUENCE, not influencers

The secret?Random acts of kindness

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Never under estimatethe power of conversations

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Are they willing to HUG us?1Give hem stuff to talk

about2Take part in the

conversation3

Start now………………………………………….………..……………..…………………………………………

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Good luck!

Steven@VanBelleghem.biz

@StevenVBeLinkedin.com/in/stevenvanbelleghem

www.Facebook.com/theconversationmanager