Post on 04-Jan-2016
Steven Bell, Director of the Paul J. Gutman LibraryPhiladelphia Universitybells@philau.edu
Googlization and Google MigrationGooglization and Google Migration ::What Does It Mean and How Does It Affect What Does It Mean and How Does It Affect
You (and your patrons!)You (and your patrons!)
Connecting with the Net GenerationACRL/NYDecember 2, 2005
Googlelizing
Googlelizing: What Does That Mean?
Googlelizing
Definition: The desire to see traditional interfaces look more like this:
But – Is this all that different?
Googlelizing
Question: What’s This?
Googlelizing
Answer:
Googlelization Is:
• Often misunderstood
• Does not mean you love Google or hate library databases
• Another way to say “I want to give users a Google experience”
• There are some good experiments in making library databases “more like Google” but still sophisticated(e.g., RedLightGreen)
• Is “federated” search a viable option
Googlelizers Vs. Resistors Poll
A – I’m a Googlelizer!
I’m in favor of “Googlelizing” the interfaces of most library databases
B – I’m a Resistor!I think we need to retain the sophisticated features of library databases, databases that actually deliver goodsearches
Choose A Side!
Google Migration
• Put the library content where the users are – in Google
• If they bypass the library – we can still deliver it to the users – assuming they can find it (link resolving or other connections provided by content vendor)
• How will this change searching behavior?
• Best example is Open WorldCat
• Will library databases be next?
Let’s turn everyone into librarians
Good enough is okay
Only librarians like to search
Library databases are too complex
Change it all for Millennials
Five New Platitudes
Help users know about all research options
Collaborate with educators and other learning support professionals
Retain core values yet adapt to new landscape
Create Wise Information Consumers
How Do We Survive (and prosper!)
• Develop expertise – and keep up
• Preach balance – there is a full spectrum of search resources – use them all wisely
• Create user awareness in your community
• Open up eyes and minds with comparative search utilities
• Think competitively and differentiate the library