Steve CP Open Shift Marketing Track Presentation

Steven Citron-Pousty

PaaS Dust Spreader - OpenShift

OMG! How could they compete with their developers?

SHOCK!!

Voice of Reason

http://gigaom.com/2011/06/07/fred-wilson-to-devs-expect-platform-owners-to-work-against-you/

“You should expect that the platform you’re building on top of to do something that’s not in your interest,” Wilson said. “If you’re going to stay on top of that platform forever you might wake up one day to find that the owner of the platform is competing with you and that sucks.”

Consumer Facing Pure Platform

Platform as an extension Platform as a service

Started as an app Started as a platform

Power Mashups Power Branded Apps

ala Mark Suster

By raneko on flickr

Consumer

By yibadau on flick

Platform

Some examples from deCarta

Full Stack with Carriers

Powering Samsung bada LBS

Moving

Forward

Well, I've been afraid of changing

'Cause I built my life around you

Not your best signal

By Orin Zebest on flickr

By Julianmeade on flickr

Clear Boundaries

Over-communicate

By ehnmark on flickr

By bad9brad on flickr

Be clear what you expose

Don't be

the grape

Steve CP Open Shift Marketing Track Presentation

Career

Transcript of Steve CP Open Shift Marketing Track Presentation

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