Steve CP Open Shift Marketing Track Presentation
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Transcript of Steve CP Open Shift Marketing Track Presentation
Steven Citron-Pousty
PaaS Dust Spreader - OpenShift
OMG! How could they compete with their developers?
Evil?
SHOCK!!
Voice of Reason
http://gigaom.com/2011/06/07/fred-wilson-to-devs-expect-platform-owners-to-work-against-you/
“You should expect that the platform you’re building on top of to do something that’s not in your interest,” Wilson said. “If you’re going to stay on top of that platform forever you might wake up one day to find that the owner of the platform is competing with you and that sucks.”
Consumer Facing Pure Platform
Platform as an extension Platform as a service
Started as an app Started as a platform
Power Mashups Power Branded Apps
ala Mark Suster
By raneko on flickr
Consumer
By yibadau on flick
Platform
Some examples from deCarta
Full Stack with Carriers
Powering Samsung bada LBS
Moving
Forward
Well, I've been afraid of changing
'Cause I built my life around you
Not your best signal
By Orin Zebest on flickr
By Julianmeade on flickr
Clear Boundaries
Over-communicate
By ehnmark on flickr
By bad9brad on flickr
Be clear what you expose
Don't be
the grape