stationery

business stationery is made up of business card, letterhead and envelope designs

bleed: when any image or element on a page touches the edge of the page

hierarchy: the use of size, weight, placement and spacing to express the parts of a page or document and their relative importance.

grid: serves as an armature on which a designer can organize text and images

business cards

Standard business card dimensions: 2" x 3.5"

shape

orientation

front & back

logo size & placement

letterheads

Standard letterhead dimensions: 8.5" x 11"

logo size & placement

additional elements

envelopes

Standard envelope dimensions: 9.5" x 4.25"

stamp

mailing address

post office barcode only

logo size & placement

return address

think about your stationery in terms of sets