Post on 25-May-2015
description
State of Higher Ed Facebook Pages2011 Data and Results
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Helping colleges and universities use the web to meettheir marketing and recruitment goals.
Inquiries: brad(at)bluefuego.com
= BlueFuego Client
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Breakdown by Size of School*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
31%
30%
17%
14%
9%
XS S M L XL
<2,500students
2,500-4,999students
5,000-9,999 students
10,000-19,999 students
>20,000 students
N = 8593
Average Growth per Page in 2011*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011
N = 859
53.1%4
Largest % Growth in 2011*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011
Mississippi College
Harvard
Texas A&M Texarkana
SNHU
University of Iowa
MIT
UC San Diego
University of Nebraska
Grand Canyon
Loma Linda
0% 275.00% 550.00% 825.00% 1,100.00%
247%
250%
268%
275%
383%
401%
408%
471%
508%
1,053%
N = 8595
Average Growth per Page 2011- XS Schools*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011
N = 262
40.1%6
Largest % Growth 2011- XS Schools*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011
Texas A&M Texarkana
Loma Linda
U. of the Cumberlands
Saint Leo University
Sweet Briar College
Roberts Wesleyan
Cal Tech
University of Dallas
Merrimack College
Shorter University
0% 125.00% 250.00% 375.00% 500.00%
88%
89%
106%
110%
128%
182%
205%
228%
247%
471%
N = 2627
Average Growth per Page 2011- S Schools*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011
N = 258
52.56%8
Largest % Growth 2011- S Schools*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011
MIssissippi College
SNHU
MIT
Grand Canyon
LIU - Brooklyn
Parsons
Northwestern Ohio
Eastern University
Webster University
Westfield State
0% 275.00% 550.00% 825.00% 1,100.00%
125%
130%
137%
177%
213%
217%
250%
383%
408%
1,053%
N = 2589
Average Growth per Page 2011- M Schools*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011
N = 151
55.61%10
Largest % Growth 2011- M Schools*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011
Harvard
USC
Stanford
CalSt. Dominquez Hills
Murray State
University of Chicago
Princeton
Columbia
Pace
Fordham
0% 150.00% 300.00% 450.00% 600.00%
104%
106%
108%
111%
114%
118%
145%
152%
234%
508%
N = 15111
Average Growth per Page 2011- L Schools*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011
N = 113
59.18%12
Largest % Growth 2011- L Schools*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011
Nebraska Lincoln
Montana St. Bozeman
University of Oregon
Cleveland State
Louisville
DePaul
UT-Pan American
Cornell University
UNC Chapel Hill
Nebraska Omaha
0% 75.00% 150.00% 225.00% 300.00%
96%
105%
107%
116%
128%
143%
159%
206%
210%
268%
N = 11313
Average Growth per Page 2011- XL Schools*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011
N = 75
73.78%14
Largest % Growth 2011- XL Schools*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011
University of Iowa
UC San Diego
Temple
University at Buffalo
University of Houston
Florida
UNLV
Alabama
Boston University
Arizona State
0% 125.00% 250.00% 375.00% 500.00%
116%
119%
120%
126%
138%
163%
183%
192%
275%
401%
N = 7515
10 Likes/Comments/Shares
1000 Fans
Our method for determining engagement and interaction on a Facebook Fan Page
Total Engagement = 1% of Fans
Likes + Comments + Shares
# of Fans = Average Engagement
If you have 1,000 fans & you get 6 likes, 3 comments and 1 share:
Formula
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Ten Most Engaging Facebook Pages 2011*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
Merrimack College
Murray State
Ohio Wesleyan
Knox College
Thomas Aquinas
Hood College
St. Mary of the Woods
John Brown
Siena College
Alma College
0% 0.25% 0.50% 0.75% 1.00%
0.6732%
0.6956%
0.7121%
0.7299%
0.7311%
0.7411%
0.7473%
0.7489%
0.8615%
0.9708%
N = 97217
Ten Most Engaging Facebook Pages 2011 - XS *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
Merrimack College
Knox College
Thomas Aquinas
Hood College
St. Mary of the Woods
John Brown
Alma College
Walsh University
The Masters College
University of The Ozarks
0% 0.25% 0.50% 0.75% 1.00%
0.6444%
0.6518%
0.6616%
0.6732%
0.7121%
0.7299%
0.7311%
0.7411%
0.7473%
0.9708%
N = 30318
Ten Most Engaging Facebook Pages 2011 - S *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
Ohio Wesleyan
Siena College
Wellesley College
Shaw University
Susquehanna
Stonehill College
Union College (NY)
St. Olaf College
Messiah College
Grove City College
0% 0.20% 0.40% 0.60% 0.80%
0.4715%
0.4756%
0.4839%
0.4887%
0.5529%
0.5747%
0.6315%
0.6655%
0.6956%
0.7489%
N = 28719
Ten Most Engaging Facebook Pages 2011 - M *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
Murray State
U. St. Thomas (MN)
Colorado State Pueblo
U. Incarnate Word
TCU
SMU
Marquette
Arkansas Little Rock
Texas Southern
SUNY Fredonia
0% 0.23% 0.45% 0.68% 0.90%
0.3104%
0.3153%
0.3328%
0.3481%
0.3558%
0.4418%
0.4445%
0.4782%
0.5044%
0.8615%
N = 16620
Ten Most Engaging Facebook Pages 2011 - L *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
Washington State
IPFW
Stephen F. Austin
Youngstown State
University of Nevada
University of Nebraska
Drexel University
UT- Arlington
Utah State
Wichita State
0% 0.15% 0.30% 0.45% 0.60%
0.3253%
0.3261%
0.3431%
0.3698%
0.3915%
0.4107%
0.4234%
0.4443%
0.4851%
0.5823%
N = 13321
Ten Most Engaging Facebook Pages 2011 - XL *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
University of Houston
NC State
UW - Milwaukee
Texas A&M
UW - Madison
University of Iowa
Georgia State
University at Buffalo
UC San Diego
Kansas University
0% 0.13% 0.25% 0.38% 0.50%
0.2668%
0.2882%
0.2922%
0.3026%
0.3102%
0.3402%
0.4270%
0.4398%
0.4443%
0.4879%
N = 8322
West Midwest South Northeast
14% 37% 25% 24%
Geographic Location of 100 Most Engaging Pages in 2011
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Average Number of Posts per Month2010
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010
22.68N=796
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
29.64N=972
2011
24
Average Number of Posts per Month - XS Schools2010
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010
18.43N=243
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
22.34N=303
2011
25
Average Number of Posts per Month - S Schools2010
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010
20.78N=237
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
26.42N=287
2011
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Average Number of Posts per Month - M Schools2010
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010
24.92N=143
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
34.11N=166
2011
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Average Number of Posts per Month - L Schools2010
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010
27.13N=105
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
35.12N=133
2011
28
Average Number of Posts per Month - XL Schools2010
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010
33.86N=66
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
49.17N=83
2011
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46.9%
Percentage of Pages that Increased Engagement in 2011*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011
N = 72930
60.7%N = 729
of the Pages that increased engagement in 2011 decreased their average # of posts per month in 2011.
31
53.1%
Percentage of Pages that Decreased Engagement in 2011*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011
N = 72932
81.2%*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011
N = 729
of the Pages that decreased engagement in 2011 increased their average # of posts per month in 2011.
33
Largest Year over Year Engagement Increase*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011
Ohio Wesleyan
West Chester University
Stonehill College
Merrimack College
Gutavus Adolphus
Regent University
University of Vermont
UW Milwaukee
Penn State Berks
McNeese State
0% 1,000% 2,000% 3,000%
247%
277%
306%
314%
317%
351%
375%
453%
647%
2,104%
N = 72934
Largest Year over Year % Engagement Increase - XS Schools*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011
Merrimack College
Regent University
Saint Bonaventure
Jamestown College
Buena Vista University
Wilkes University
Alma College
Eckerd College
Gordon College
Moravian College
0% 133% 267% 400%
124%
129%
132%
143%
157%
166%
177%
226%
317%
375%
N = 21835
Largest Year over Year % Engagement Increase - S Schools*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011
Ohio Wesleyan University
Stonehill College
Gustavus Adolphus
Sacred Heart University
DePauw University
Otterbein University
Wagner College
Ross University
University of New Haven
Delta State University
0% 1,000% 2,000% 3,000%
126%
132%
144%
156%
177%
191%
215%
351%
453%
2,104%
N = 21436
Largest Year over Year % Engagement Increase - M Schools*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011
West Chester University
Penn State Berks
McNeese State
Murray State
University of Chicago
Bridgewater State
Howard University
UMASS Lowell
Indiana State
Colorado State - Pueblo
0% 233% 467% 700%
119%
120%
132%
147%
201%
214%
229%
247%
277%
647%
N = 13237
Largest Year over Year % Engagement Increase - L Schools*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011
University of Vermont
UT - Pan American
Utah State University
Southeastern LA
Florida Atlantic
Binghamton University
Georgia Southern
Western Illinois
Columbia College Chicago
UW Eau Claire
0% 133% 267% 400%
62%
62%
64%
65%
72%
87%
104%
197%
238%
314%
N = 9738
Largest Year over Year % Engagement Increase - XL Schools*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011
UW Milwaukee
University of Memphis
University of Georgia
University of Iowa
Western Michigan
University of Arizona
UC Irvine
University of Cincinnati
Middle TN State
Florida International
0% 133% 267% 400%
54%
54%
87%
88%
96%
124%
125%
134%
136%
306%
N = 6839
28.4%
Percentage of Pages that decreased posts per month in 2011*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011
N = 72940
63.8%*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011
N = 729
of the pages that decreased posts per month in 2011 saw an increase in engagement in 2011.
41
Average Engagement2010
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010
.2480%N=729
*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
.2211%N=729
2011
42
Average Engagement - XS Schools2010
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010
.3054%*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
.2876%2011
43
Average Engagement - S Schools2010
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010
.2340%*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
.2321%2011
44
Average Engagement - M Schools2010
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010
.1780%*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
.1658%2011
45
Average Engagement - L Schools2010
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010
.1717%*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
.1642%2011
46
Average Engagement - XL Schools2010
*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010
.1659%*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011
.1603%2011
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