State of Higher Ed Facebook Pages - 2011 Data and Results

State of Higher Ed Facebook Pages2011 Data and Results

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Helping colleges and universities use the web to meettheir marketing and recruitment goals.

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Breakdown by Size of School*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011

31%

30%

17%

14%

9%

XS S M L XL

<2,500students

2,500-4,999students

5,000-9,999 students

10,000-19,999 students

>20,000 students

N = 8593

Average Growth per Page in 2011*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011

N = 859

53.1%4

Largest % Growth in 2011*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011

Mississippi College

Harvard

Texas A&M Texarkana

SNHU

University of Iowa

MIT

UC San Diego

University of Nebraska

Grand Canyon

Loma Linda

0% 275.00% 550.00% 825.00% 1,100.00%

247%

250%

268%

275%

383%

401%

408%

471%

508%

1,053%

N = 8595

Average Growth per Page 2011- XS Schools*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011

N = 262

40.1%6

Largest % Growth 2011- XS Schools*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011

Texas A&M Texarkana

Loma Linda

U. of the Cumberlands

Saint Leo University

Sweet Briar College

Roberts Wesleyan

Cal Tech

University of Dallas

Merrimack College

Shorter University

0% 125.00% 250.00% 375.00% 500.00%

88%

89%

106%

110%

128%

182%

205%

228%

247%

471%

N = 2627

Average Growth per Page 2011- S Schools*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011

N = 258

52.56%8

Largest % Growth 2011- S Schools*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011

MIssissippi College

SNHU

MIT

Grand Canyon

LIU - Brooklyn

Parsons

Northwestern Ohio

Eastern University

Webster University

Westfield State

0% 275.00% 550.00% 825.00% 1,100.00%

125%

130%

137%

177%

213%

217%

250%

383%

408%

1,053%

N = 2589

Average Growth per Page 2011- M Schools*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011

N = 151

55.61%10

Largest % Growth 2011- M Schools*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011

Harvard

USC

Stanford

CalSt. Dominquez Hills

Murray State

University of Chicago

Princeton

Columbia

Pace

Fordham

0% 150.00% 300.00% 450.00% 600.00%

104%

106%

108%

111%

114%

118%

145%

152%

234%

508%

N = 15111

Average Growth per Page 2011- L Schools*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011

N = 113

59.18%12

Largest % Growth 2011- L Schools*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011

Nebraska Lincoln

Montana St. Bozeman

University of Oregon

Cleveland State

Louisville

DePaul

UT-Pan American

Cornell University

UNC Chapel Hill

Nebraska Omaha

0% 75.00% 150.00% 225.00% 300.00%

96%

105%

107%

116%

128%

143%

159%

206%

210%

268%

N = 11313

Average Growth per Page 2011- XL Schools*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011

N = 75

73.78%14

Largest % Growth 2011- XL Schools*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011

University of Iowa

UC San Diego

Temple

University at Buffalo

University of Houston

Florida

UNLV

Alabama

Boston University

Arizona State

0% 125.00% 250.00% 375.00% 500.00%

116%

119%

120%

126%

138%

163%

183%

192%

275%

401%

N = 7515

10 Likes/Comments/Shares

1000 Fans

Our method for determining engagement and interaction on a Facebook Fan Page

Total Engagement = 1% of Fans

Likes + Comments + Shares

# of Fans = Average Engagement

If you have 1,000 fans & you get 6 likes, 3 comments and 1 share:

Formula

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Ten Most Engaging Facebook Pages 2011*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011

Merrimack College

Murray State

Ohio Wesleyan

Knox College

Thomas Aquinas

Hood College

St. Mary of the Woods

John Brown

Siena College

Alma College

0% 0.25% 0.50% 0.75% 1.00%

0.6732%

0.6956%

0.7121%

0.7299%

0.7311%

0.7411%

0.7473%

0.7489%

0.8615%

0.9708%

N = 97217

Ten Most Engaging Facebook Pages 2011 - XS *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011

Merrimack College

Knox College

Thomas Aquinas

Hood College

St. Mary of the Woods

John Brown

Alma College

Walsh University

The Masters College

University of The Ozarks

0% 0.25% 0.50% 0.75% 1.00%

0.6444%

0.6518%

0.6616%

0.6732%

0.7121%

0.7299%

0.7311%

0.7411%

0.7473%

0.9708%

N = 30318

Ten Most Engaging Facebook Pages 2011 - S *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011

Ohio Wesleyan

Siena College

Wellesley College

Shaw University

Susquehanna

Stonehill College

Union College (NY)

St. Olaf College

Messiah College

Grove City College

0% 0.20% 0.40% 0.60% 0.80%

0.4715%

0.4756%

0.4839%

0.4887%

0.5529%

0.5747%

0.6315%

0.6655%

0.6956%

0.7489%

N = 28719

Ten Most Engaging Facebook Pages 2011 - M *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011

Murray State

U. St. Thomas (MN)

Colorado State Pueblo

U. Incarnate Word

TCU

SMU

Marquette

Arkansas Little Rock

Texas Southern

SUNY Fredonia

0% 0.23% 0.45% 0.68% 0.90%

0.3104%

0.3153%

0.3328%

0.3481%

0.3558%

0.4418%

0.4445%

0.4782%

0.5044%

0.8615%

N = 16620

Ten Most Engaging Facebook Pages 2011 - L *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011

Washington State

IPFW

Stephen F. Austin

Youngstown State

University of Nevada

University of Nebraska

Drexel University

UT- Arlington

Utah State

Wichita State

0% 0.15% 0.30% 0.45% 0.60%

0.3253%

0.3261%

0.3431%

0.3698%

0.3915%

0.4107%

0.4234%

0.4443%

0.4851%

0.5823%

N = 13321

Ten Most Engaging Facebook Pages 2011 - XL *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011

University of Houston

NC State

UW - Milwaukee

Texas A&M

UW - Madison

University of Iowa

Georgia State

University at Buffalo

UC San Diego

Kansas University

0% 0.13% 0.25% 0.38% 0.50%

0.2668%

0.2882%

0.2922%

0.3026%

0.3102%

0.3402%

0.4270%

0.4398%

0.4443%

0.4879%

N = 8322

West Midwest South Northeast

14% 37% 25% 24%

Geographic Location of 100 Most Engaging Pages in 2011

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Average Number of Posts per Month2010

*at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010

22.68N=796


29.64N=972

2011

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Average Number of Posts per Month - XS Schools2010


18.43N=243


22.34N=303

2011

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Average Number of Posts per Month - S Schools2010


20.78N=237


26.42N=287

2011

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Average Number of Posts per Month - M Schools2010


24.92N=143


34.11N=166

2011

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Average Number of Posts per Month - L Schools2010


27.13N=105


35.12N=133

2011

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Average Number of Posts per Month - XL Schools2010


33.86N=66


49.17N=83

2011

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46.9%

Percentage of Pages that Increased Engagement in 2011*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011

N = 72930

60.7%N = 729

of the Pages that increased engagement in 2011 decreased their average # of posts per month in 2011.

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53.1%

Percentage of Pages that Decreased Engagement in 2011*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011

N = 72932

81.2%*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011

N = 729

of the Pages that decreased engagement in 2011 increased their average # of posts per month in 2011.

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Largest Year over Year Engagement Increase*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011

Ohio Wesleyan

West Chester University

Stonehill College

Merrimack College

Gutavus Adolphus

Regent University

University of Vermont

UW Milwaukee

Penn State Berks

McNeese State

0% 1,000% 2,000% 3,000%

247%

277%

306%

314%

317%

351%

375%

453%

647%

2,104%

N = 72934

Largest Year over Year % Engagement Increase - XS Schools*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011

Merrimack College

Regent University

Saint Bonaventure

Jamestown College

Buena Vista University

Wilkes University

Alma College

Eckerd College

Gordon College

Moravian College

0% 133% 267% 400%

124%

129%

132%

143%

157%

166%

177%

226%

317%

375%

N = 21835

Largest Year over Year % Engagement Increase - S Schools*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011

Ohio Wesleyan University

Stonehill College

Gustavus Adolphus

Sacred Heart University

DePauw University

Otterbein University

Wagner College

Ross University

University of New Haven

Delta State University

0% 1,000% 2,000% 3,000%

126%

132%

144%

156%

177%

191%

215%

351%

453%

2,104%

N = 21436

Largest Year over Year % Engagement Increase - M Schools*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011

West Chester University

Penn State Berks

McNeese State

Murray State

University of Chicago

Bridgewater State

Howard University

UMASS Lowell

Indiana State

Colorado State - Pueblo

0% 233% 467% 700%

119%

120%

132%

147%

201%

214%

229%

247%

277%

647%

N = 13237

Largest Year over Year % Engagement Increase - L Schools*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011

University of Vermont

UT - Pan American

Utah State University

Southeastern LA

Florida Atlantic

Binghamton University

Georgia Southern

Western Illinois

Columbia College Chicago

UW Eau Claire

0% 133% 267% 400%

62%

62%

64%

65%

72%

87%

104%

197%

238%

314%

N = 9738

Largest Year over Year % Engagement Increase - XL Schools*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011

UW Milwaukee

University of Memphis

University of Georgia

University of Iowa

Western Michigan

University of Arizona

UC Irvine

University of Cincinnati

Middle TN State

Florida International

0% 133% 267% 400%

54%

54%

87%

88%

96%

124%

125%

134%

136%

306%

N = 6839

28.4%

Percentage of Pages that decreased posts per month in 2011*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011

N = 72940

63.8%*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011

N = 729

of the pages that decreased posts per month in 2011 saw an increase in engagement in 2011.

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Average Engagement2010


.2480%N=729


.2211%N=729

2011

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Average Engagement - XS Schools2010


.3054%*at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011

.2876%2011

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Average Engagement - S Schools2010



.2321%2011

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Average Engagement - M Schools2010



.1658%2011

45

Average Engagement - L Schools2010



.1642%2011

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Average Engagement - XL Schools2010



.1603%2011

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State of Higher Ed Facebook Pages - 2011 Data and Results

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