Introduction What a Ride.

1.

Share the “what.”

Discuss the “how to.”

Ask the “why.”

1.

Company X It was hot!

2.

...Not for the love of ads.

Lindsey is there.

Who’s there?

3.

Loud Silent

3.

What should we build?

Can we build this?

3.

OUR MOSTINDULGENTCRUST!

Strategic Partners

Service Providers

3.

Best Bet Safe Bet

3.

External “Nothing special”

3.

Internal “Unhappy”

3.

Upstairs Melbourne

Sydney Downstairs

Non-Govt.

Govt.

AND Versus

3.

Environment “Unlovedness”

3.

“If you stay focused on the environment as a celebration of what

the agency believes in and does, it can become a

manifestation of the spirit of the company.”

- Lee Clow

Culture We’ve lost it.

3.

We’ve still got it.

Ambition

4.

Creative Problem Solvers

Let’s build on it.

4.

Creative Standard

Commercial Imperative

5.

Actions Words

5.

Benefits

Features

5.

The larger framework.

5.

Vision Mission

PrinciplesGoals

Next Task forces

5.