State of Advertising Agency X

22
Introduction What a Ride. 1.
  • date post

    20-Oct-2014
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    Business

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Transcript of State of Advertising Agency X

Page 1: State of Advertising Agency X

Introduction What a Ride.

1.

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Share the “what.”

Discuss the “how to.”

Ask the “why.”

1.

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Company X It was hot!

2.

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...Not for the love of ads.

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Lindsey is there.

Who’s there?

3.

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Loud Silent

3.

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What should we build?

Can we build this?

3.

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OUR MOSTINDULGENTCRUST!

Strategic Partners

Service Providers

3.

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Best Bet Safe Bet

3.

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External “Nothing special”

3.

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Internal “Unhappy”

3.

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Upstairs Melbourne

Sydney Downstairs

Non-Govt.

Govt.

AND Versus

3.

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Environment “Unlovedness”

3.

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“If you stay focused on the environment as a celebration of what

the agency believes in and does, it can become a

manifestation of the spirit of the company.”

- Lee Clow

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Culture We’ve lost it.

3.

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We’ve still got it.

Ambition

4.

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Creative Problem Solvers

Let’s build on it.

4.

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Creative Standard

Commercial Imperative

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Actions Words

5.

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Benefits

Features

5.

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The larger framework.

5.

Vision Mission

PrinciplesGoals

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Next Task forces

5.