Post on 15-Jul-2020
Stash Partner Hotel Group Examples
Tiered promotion based on revenue + 1,000 point enrollment incentive
Tiered promotion based on room nights
Triple points. Based on established meeting planner program
Triple points as an option in a “pick your perks” promotion
5 points /$ bonus points for specific days 1,000 point enrollment incentive
Email Promotions
50,000 point offer + 1,000 point enrollment incentive
Awareness: Specific details negotiated by phone
Alternative to gifts: Points for both new and exiting Stash members
Web site
Promote meeting planner program on web site: 3 pts/$
Dedicated meeting planner rewards page: 3 pts/$ + enrollment incentive
Promote meeting planner offers on web site: Double points
Dedicated meeting planner rewards page: 3pts / $
Dedicated meeting planner rewards page: tiered based on rev
Special offers section: tiered promotion based on revenue
Cvent
Profile description
We’re also pleased to be part of the Stash Hotel Rewards network, allowing meeting planners and attendees to earn points toward free stays within the wide network of the finest independent Stash hotels. Membership is free, sign up at www.stashrewards.com
Offer in Profile
**Earn Double Stash Rewards Points on all meetings booked by May 1, 2011**Must book by May 1, 2011 and meeting must take place by July 1, 2011**
Sales Materials
Custom collateral
Sales presentations
Trade-show pre-mailing
Point give-aways for events
Social Media
Small group offer
Awareness
Advertising
Landing page from banner ad in Meetings and Events newsletter
Corporate & Incentive Travel Newsletter
Meetings Focus Magazine
June Chamber of Commerce newsletter
NESAE newsletter July 12, 2012
Other Tips
1. Use big spot awards to close key accounts
2. Demonstrate the value of points (do the math)
3. Talk about Stash early in the sales process
4. Offer double points or big bonuses over need dates
5. Use points to encourage a specific arrival day or change pattern of stay
6. Use Stash as a reason to contact a customer
7. Position points as a way to provide value back to the company. Points can be used for: • Site selection trips • Staff rooms • $ off master account for next meeting at your
hotel (e.g. Earn it and Burn it – guaranteed point rate for next booking)
8. Be creative! Points can also be used for:
• Upsell • Referrals • Prizes (e.g. Scratch and STASH Lotto Tickets) • Holiday gifts • Wedding “gifts” for brides • Program enhancement
Have additional tips and examples to share?
Please email them to eleanor@stashrewards.com