A promise.

Smarterer MVP #1

10 questions

60 secondswe can determine anyone’s skill!

In just

A web page that showed test questions.

Nothing under the covers…

Smarterer MVP #2

A call-to-action with no guts.

Smarterer MVP #3

Ways we are lean

• Assumptions and plan to validate• Product before marketing – the product must

do its job• Relentless focus on metrics• Test and track – Google Analytics & CrazyEgg

Ways we’re not lean

• No revenue goals for first 12 months

• Decision about “launch”– Me: When the product looks pretty good– Everyone Else: Now!

How we use customer developmentDaily calls from customers asking to pay us… … require tremendous discipline NOT to build tools for them.

(our focus right now is on users)

Biggest lessons learned so far…

• Things we didn’t think were important turned out to be: Orphan tests

• Things we thought were important turned out not to be: Privacy

Biggest lean thinking challenge:Content/Community