Just Across the River - Starting Here, Starting Now - PC Score
Starting Smarterer
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Jennifer Fremont-Smith's presentation to the Lean Startup Circle Boston in June 2011 on the origins of Smarterer.
Transcript of Starting Smarterer
A promise.
Smarterer MVP #1
10 questions
60 secondswe can determine anyone’s skill!
In just
A web page that showed test questions.
Nothing under the covers…
Smarterer MVP #2
A call-to-action with no guts.
Smarterer MVP #3
Ways we are lean
• Assumptions and plan to validate• Product before marketing – the product must
do its job• Relentless focus on metrics• Test and track – Google Analytics & CrazyEgg
Ways we’re not lean
• No revenue goals for first 12 months
• Decision about “launch”– Me: When the product looks pretty good– Everyone Else: Now!
How we use customer developmentDaily calls from customers asking to pay us… … require tremendous discipline NOT to build tools for them.
(our focus right now is on users)
Biggest lessons learned so far…
• Things we didn’t think were important turned out to be: Orphan tests
• Things we thought were important turned out not to be: Privacy
Biggest lean thinking challenge:Content/Community
