Starting From ScratchHow to build a successful email marketing

programme

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Small Business Evangelist, Constant Contact

Presented by Tamsin Fox-Davies

tfox-davies@constantcontact.com

constantcontact.com

@tamsinfd

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Where are you today?

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91% check email daily

Why do email marketing?

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MoneyTime Impact

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Personal email update?20mins x 100 = 33hrs

Email newsletter?2hrs x 1 = 2hrs

Time

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Money

=Email has the highest rate of

return of any online marketing medium

£38 for every £1 spent

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76%of subscribers

made a purchase from an email campaign

Smith-Harman survey

Impact

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The magic of the ‘opt-in’

Say NO to SPAM:SPAM doesn’t workSPAM damages your brandSPAM is in the eye of the beholder

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The magic of the ‘opt-in’

People WILL join:You have to askThey have to see whyThey have to feel safe

Lessons in list-buildingAdd “Join My List” to your

websiteAdd a link to your email

signatureGet them on Facebook

Create a paper form (don’t just rely on

technology)

Prepare your “pitch” and ask.

Just ask.

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Common pitfalls to avoidMy pet peeves

1. Dull content2. Too salesy3. Low frequency4. All image5. Missing links

Examples to go here

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Three simple steps…

1. Get your contact list together, even if it’s just five people.

2. Create and send one campaign…hit send!

3. Watch what happens…do more of what works.

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Get started!

Sign up at customerfocus.com/constantcontact$16 / £12 for Customer Focus Users$20 / £15 standard pricing

Includes unlimited emails to 500 contactsMobile optimized templatesLive supportNo contract – cancel any time