Finding

YOUR niche market Presentation by Lisette Andreyko

Kaleidoscope Consulting

Your startup, our focus

Growing your sales in 3 stepsStep 1

Know your why

AskWhat is the impact you want?

ToolChange pathway

Step 2

Define stakeholders

AskWhat are the roles?

ToolStakeholder matrix

Step 3Know your customers

AskWhat are the concerns and needs?

ToolCustomer profile

kaleidoscopic.ca | lisette@kaleidoscopic.ca | @KaleidoConsult

Niche market: a definition

“A niche market is the subset of the market on which a specific product is focusing. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact.”

Source: Wikipedia kaleidoscopic.ca | lisette@kaleidoscopic.ca |

@KaleidoConsult

Niche market: traits

A deep understanding of your customers and their needs

The ability to stay engaged with these customers

Offering consistent quality and innovation

kaleidoscopic.ca | lisette@kaleidoscopic.ca | @KaleidoConsult

Step 1: Know your why

• What is your reason to exist?• What is the legacy you want to leave

behind?• What is your vision?

• Tool: Change pathwayResearch and understand your business and customers

kaleidoscopic.ca | lisette@kaleidoscopic.ca | @KaleidoConsult

Step 1: Know your why: Change Pathway

i. What is the issue you want to address?ii. Who is involved in your business and

where are they? (customers, partners, competitors)

iii. What is the short- and long-term result for your customer?

iv. What or who influences them? PEST analysis

v. Take note of strategies and best practiceskaleidoscopic.ca | lisette@kaleidoscopic.ca | @KaleidoConsult

TIP 1

Define your uniqueness Experience Perspective Way of working

Step 2: Define stakeholders

kaleidoscopic.ca | lisette@kaleidoscopic.ca | @KaleidoConsult

i. What is the role?ii. What is the influence?iii. What is the impact?

Step 2: Define stakeholders cont’d

Who are you talking to right now

Who do you need to talk to according to your change pathway

Create a stakeholder matrix with 3 columns.

kaleidoscopic.ca | lisette@kaleidoscopic.ca | @KaleidoConsult

Note the gaps Note the purpose

Step 2: Define stakeholders cont’d

kaleidoscopic.ca | lisette@kaleidoscopic.ca | @KaleidoConsult

Size: importanceDistance: connectedness

TIP 2

Learn how to package Grouping Pricing Emphasizing

Step 3: Know your customers

kaleidoscopic.ca | lisette@kaleidoscopic.ca | @KaleidoConsult

Create an ideal customer profile.

i. Basic demographicii.Cultural settingiii.Educational backgroundiv.Geographic locationv. Interestsvi.Thoughts

TIP 3

Name your ideal customer to make it more personal.

Meet Claudia!

Thank you Kaleidoscope Consulting

kaleidoscopic.ca416 569 5460

lisette@kaleidoscopic.ca@KaleidoConsult

Start-ups, Finding your niche market by Lisette Andreyko is licensed under a Creative Commons Attribution 4.0 International License.Based on a work at http://www.slideshare.net/LisetteAndreykoPeerl/find-your-niche-market.