Start-ups, Find your niche market
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Finding YOUR niche market Presentation by Lisette Andreyko Kaleidoscope Consulting Your startup, our focus
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Start-ups often profit from focusing on finding their niche market and getting very well-known in that community before spreading their wings. This slideshare gives start-ups an overview and speaks about how to find your niche market, starting with your vision.
Transcript of Start-ups, Find your niche market
Finding
YOUR niche market Presentation by Lisette Andreyko
Kaleidoscope Consulting
Your startup, our focus
Growing your sales in 3 stepsStep 1
Know your why
AskWhat is the impact you want?
ToolChange pathway
Step 2
Define stakeholders
AskWhat are the roles?
ToolStakeholder matrix
Step 3Know your customers
AskWhat are the concerns and needs?
ToolCustomer profile
kaleidoscopic.ca | [email protected] | @KaleidoConsult
Niche market: a definition
“A niche market is the subset of the market on which a specific product is focusing. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact.”
Source: Wikipedia kaleidoscopic.ca | [email protected] |
@KaleidoConsult
Niche market: traits
A deep understanding of your customers and their needs
The ability to stay engaged with these customers
Offering consistent quality and innovation
kaleidoscopic.ca | [email protected] | @KaleidoConsult
Step 1: Know your why
• What is your reason to exist?• What is the legacy you want to leave
behind?• What is your vision?
• Tool: Change pathwayResearch and understand your business and customers
kaleidoscopic.ca | [email protected] | @KaleidoConsult
Step 1: Know your why: Change Pathway
i. What is the issue you want to address?ii. Who is involved in your business and
where are they? (customers, partners, competitors)
iii. What is the short- and long-term result for your customer?
iv. What or who influences them? PEST analysis
v. Take note of strategies and best practiceskaleidoscopic.ca | [email protected] | @KaleidoConsult
TIP 1
Define your uniqueness Experience Perspective Way of working
Step 2: Define stakeholders
kaleidoscopic.ca | [email protected] | @KaleidoConsult
i. What is the role?ii. What is the influence?iii. What is the impact?
Step 2: Define stakeholders cont’d
Who are you talking to right now
Who do you need to talk to according to your change pathway
Create a stakeholder matrix with 3 columns.
kaleidoscopic.ca | [email protected] | @KaleidoConsult
Note the gaps Note the purpose
Step 2: Define stakeholders cont’d
kaleidoscopic.ca | [email protected] | @KaleidoConsult
Size: importanceDistance: connectedness
TIP 2
Learn how to package Grouping Pricing Emphasizing
Step 3: Know your customers
kaleidoscopic.ca | [email protected] | @KaleidoConsult
Create an ideal customer profile.
i. Basic demographicii.Cultural settingiii.Educational backgroundiv.Geographic locationv. Interestsvi.Thoughts
TIP 3
Name your ideal customer to make it more personal.
Meet Claudia!
Start-ups, Finding your niche market by Lisette Andreyko is licensed under a Creative Commons Attribution 4.0 International License.Based on a work at http://www.slideshare.net/LisetteAndreykoPeerl/find-your-niche-market.
