Stan Slap - Creating the Competitive Edge and a Brandable Customer Experience

Post on 10-May-2015

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Sales Acceleration Summit - This session is now available on demand: http://www.insidesales.com/events/2014/sales-acceleration-summit/stan-slap Session Overview Every company sells both a product and a “process”—an experience that customers go through to buy and use that product. It’s the quality of the process that most decides your customers’ decision to advertise and sell for you—to brand you. In this myth-busting keynote speech, Stan will explain how to create a brandable customer experience, cause your employees to protect and promote it and your customers to recognize it as intentional. He’ll explain what doesn’t work even though it’s most often tried, what will work, and the ultimate key to creating a compelling, competitive and durable brand- key that is held by every employee in your company.

Transcript of Stan Slap - Creating the Competitive Edge and a Brandable Customer Experience

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THE HUNGRY AND THE HUNTED

How your company can become a brand. And why you want to.

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THE BRAND IS IN YOUR HANDS

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WHY

Branding is the transfer of sustainability from your company to your customers.

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WHAT

A brand is not about trust.

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WHAT

A brand is about faith.

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WHAT

How can we trust you when you tell us you care?

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WHO

1. Your employee culture 2. Your customer culture

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WHO

The Hungry and The Hunted

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WHEN

When and whenever these two groups say you are.

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YOUR EMPLOYEE CULTURE

Logic won’t do it.

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YOUR EMPLOYEE CULTURE

Selling won’t do it.

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YOUR EMPLOYEE CULTURE

Advertising won’t do it.

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THIS WILL DO IT

How you sell.

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HOW

• SPECTACULAR• SIGNATURE

• SUSTAINABLE

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HOW

• MATCH THE DNA• FOCUS ON THE FIELD OF AWARNENESS• EXAGGERATE THE EXPERIENCE

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Why you sell.

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WHY

Passion

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stan@slapcompany.com

linkedin.com/in/Stan Slap

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Be Human First.

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Be human first and a manager second.