Post on 01-Nov-2014
description
Stage – Gate™ processCharacterization and critical acclaim
Iva IvanovaGeorgi Kardzhilov
Aneliya Aleksandrova
Fachhochschule Ludwigshafen am Rhein
Stage – Gate™ model by R. Cooper
Characterization
How can we provoke a discovery?
Observe external environmentObserve internal environment
Good example of a BAD idea
Good example of a BAD idea
Results form the discovery stage:
Main purpose is to identify:
Unmet needsProfit areasGaps
With this opportunities shape:
Major initiativesResearch projectsCustomer solutionsNew line extensions
Idea screening
Define your winning criteria
Investigation to evaluate the commercial prospect of your
idea
Scoping
Building the business case and planProduct definition and analysis
Product definition and analysis
Building the Business Case
Primary components
Building the project plan
Product development
AspectsSourcing, Building, Testing Specially-managed plan Timeline development from the team membersFrequent reviews of activitiesProject management tools and software
Testing&Validation
Near Testing - alpha testing
Field Testing - beta testing
Market Testing
Testing&Validation
Near Testing - alpha testing
Field Testing - beta testing
Market Testing
Launch
Full commercialization of the product Full production Marketing&Selling
Post Launch activities
Monitoring
Adjustment
The negative view of the Stage – Gate™ Process
Slow/high overhead
“Form”
Kill innovation
Goals of Stage – Gate™ process
Goal 1: Quality of ExecutionGoal 2: Sharper Focus, Better
Project Prioritization
Many Small Projects In Few High-
Impact Products Out
Goal 3: A Strong Market Orientation
Goal 4: Better Upfront Homework
Goal 5: Cross-Functional Team Approach
Goal 6: Product with Unique Benefits
Goal 7: A Fast-Paced and Flexible Process
Benefits of Stage - Gate™ puts discipline in chaotic series of events
increases the ratio of successful products shortens the time from idea to profit
ensures a complete project
enhances teamwork
Stage – Gate™ users
Thank you for your attention!