THE ATTITUDE

Brand Positioning

New Generation Watches for the young hip and urban youth

• Design of our watches is inspired by the distinct lifestyle of today’s youth

• Design and backend development of our SSTEELE watches is done in Hong Kong by international watch designers

VisionAspiring to create a niche in the market withour new brand SSTEELE

MissionEstablish SSTEELE with a competitive edge acrossNation

Marketing ObjectiveMaking SSTEELE a preferred brand for the youngconsumer

Brand PromotionPress Advertising through-Newspapers-Fashion & Lifestyle MagazinesPR Campaign covering all mediachannels

Retail Visibility Aids-POS Materials-Brand Windows/Counters-Mini LCDs

Target Group-Young urban youth of 16-24 years

PricingMRP between Rs. 1250/- to Rs. 3000/-

Salient Features

Press Ad

POSTER

PRODUCT DISPLAYCOUNTER

Portfolio Management-REFRESH RANGE EVERY SEASON

INITIALLY MANAGED A SPRING/SUMMER AND FALL/WINTER COLLECTION