SSTEELE WATCHES
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vibhor-mathur -
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A few seconds is all it takes to make a first impression. But the statement usually goes unnoticed,if not bold enough.The SSTEELE Collection.Stainless steel watches with designs that scream of attitude that you've longed to wear.
Transcript of SSTEELE WATCHES
THE ATTITUDE
Brand Positioning
New Generation Watches for the young hip and urban youth
• Design of our watches is inspired by the distinct lifestyle of today’s youth
• Design and backend development of our SSTEELE watches is done in Hong Kong by international watch designers
VisionAspiring to create a niche in the market withour new brand SSTEELE
MissionEstablish SSTEELE with a competitive edge acrossNation
Marketing ObjectiveMaking SSTEELE a preferred brand for the youngconsumer
Brand PromotionPress Advertising through-Newspapers-Fashion & Lifestyle MagazinesPR Campaign covering all mediachannels
Retail Visibility Aids-POS Materials-Brand Windows/Counters-Mini LCDs
Target Group-Young urban youth of 16-24 years
PricingMRP between Rs. 1250/- to Rs. 3000/-
Salient Features
Press Ad
POSTER
PRODUCT DISPLAYCOUNTER
Portfolio Management-REFRESH RANGE EVERY SEASON
INITIALLY MANAGED A SPRING/SUMMER AND FALL/WINTER COLLECTION
