SSTEELE WATCHES

download SSTEELE WATCHES

of 22

  • date post

    08-Jul-2015
  • Category

    Lifestyle

  • view

    334
  • download

    1

Embed Size (px)

description

A few seconds is all it takes to make a first impression. But the statement usually goes unnoticed,if not bold enough.The SSTEELE Collection.Stainless steel watches with designs that scream of attitude that you've longed to wear.

Transcript of SSTEELE WATCHES

  • THE ATTITUDE

  • Brand Positioning New Generation Watches for the young hip and urban youth

  • Design of our watches is inspired by the distinct lifestyle of todays youthDesign and backend development of our SSTEELE watchesis done in Hong Kong by international watch designers

  • VisionAspiring to create a niche in the market withour new brand SSTEELE

    MissionEstablish SSTEELE with a competitive edge acrossNation

  • Marketing ObjectiveMaking SSTEELE a preferred brand for the youngconsumer

  • Brand PromotionPress Advertising through-Newspapers-Fashion & Lifestyle MagazinesPR Campaign covering all mediachannels

    Retail Visibility Aids-POS Materials-Brand Windows/Counters-Mini LCDs Target Group-Young urban youth of 16-24 years

    PricingMRP between Rs. 1250/- to Rs. 3000/- Salient Features

  • Press Ad

  • POSTER

  • PRODUCT DISPLAYCOUNTER

  • Portfolio Management-REFRESH RANGE EVERY SEASON

    INITIALLY MANAGED A SPRING/SUMMER AND FALL/WINTER COLLECTION