Post on 06-Mar-2018
Sri SatyaSai University of Technology & Medical Sciences, Sehore (M.P.)
Scheme of Examination Third Semester –MBA (Master of Business Administration) (F/T)
S.No Subject
Code Subject Name Periods per
week Credits Maximum Marks
Theory Slot Maximum
Marks (Practical
Slot)
Total Marks
L T P
End Sem. Exam
Tests (Two
)
Assi gnm ents/ Quiz
End Sem. Pract ical / Viva
Pract ical
Reco rd/
assig nmen t/Qui z/Pre senta tion
1
SSSUT-MS 301
Business Policy and
Strategic Management
3 1 _ 4 70 20 10 _ _ 100
2
SSSUT-MS 302
Knowledge Management
And Information Systems 3 1 _ 4 70 20 10 _ _ 100
3 SSSUT-
MS 303
Business
Organizations And
Corporate Social
Responsibility
3 1 _ 4 70 20 10 _ _ 100
4
SSSUT-MS 304
Summer Training Report
& Viva-Voce
3 1 _ 4 70 20 10 _ _ 100
5
Elective 3 1 _ 4 70 20 10 _ _ 100
L: Lecture- T: Tutorial- P: Practical w.e.f. July - 2015
SRI SATYA SAI UNIVERSITY OF TECHNOLOGY AND MEDICAL SCIENCES
MASTER OF BUSINESS ADMINISTRATION (F. T.)
COURSE CURRICULUM
SEMESTER – THIRD
SESSION 2015 – 20116
Sri Satya Sai University of Technology and Medical Sciences, Sehore (M.P.)
BUSINESS POLICY AND STRATEGIC MANAGEMENT
COURSE NO. SSSUT-MS 301 Max. Marks (Ext. Exam): 70
Min. Pass Marks : 28
OBJECTIVES:
The objective of this course is to develop a holistic perception of endeavor, significant from the point of
view of the top executives. This also aimed to providing the students with consistent framework across
strategic analysis, strategy formulation and strategy implementation.
COURSE CONTENTS:
UNIT-I Business Policy as a field of Study: General Management Point of View; Vision; Mission,
Objectives and Policies; Basic concepts of strategic management: strategic management
process – strategic management at the business level, functional level and corporate level
UNIT-II Mission and business definition - Environmental Scanning- Analyzing industry and
Competition - internal appraisal - concepts, techniques and cases. Environmental Analysis
and Internal Analysis; SWOT Analysis;
UNIT-III Tools and Techniques for Strategic Analysis; Impact Matrix; the Experience Curve; BCG
Matrix; GEC Model; Strategy formulation- Types of strategies - Integration, intensive,
diversification, and defensive strategies -
UNIT-IV Industry Analysis; Concept of Value Chain; Strategic Profile of a Firm; Framework for
Analyzing Competition; Competitive Advantage of a Firm.
UNIT-V Strategy review, evaluation and control- Auditing - Using computers to evaluate strategies;
strategy for entrepreneurial ventures and small business. Strategy for non-profit
organizations.
SUGGESTED READINGS:
1. Ansoff, H Igor, Implanting Strategic Management Englewood Cliffs, New Jersey, Prentice Hall
Inc., 1984
2. Budhiraja; S B and Athereya, M B. Cases in Strategic Management New Delhi, Tata MaGraw Hill,
1996
3. Christensen, C. R. etc. Business Policy; Text and Cases, 6th
ed., Homewood Illinois, Richard D.
Irwin, 1987
4. Glueck, Willam F. Strategic Management and Business Policy, 3rd
ed New York, McGraw Hill,
1988
5. Hax, A C and Majluf, NS. Strategic Management Englewood Chiffs, New Jersey, Prentice Hall Inc.
, 1984
6. Hamel, G and Prahlad, C. K. Competing for the Future Boston, Harvard Business School Press,
1994
7. Peters, Tom. Business School in a Box New York, Macmillan, 1995.
8. S. Lomesh & P.K.Mishra, Business Policy & Strategic Management, Vikas Pub. House.
Sri Satya Sai University of Technology and Medical Sciences, Sehore (M.P.)
KNOWLEDGE MANAGEMENT AND INFORMATION SYSTEMS
COURSE NO. SSSUT-MS 302 Max. Marks (Ext. Exam): 70
Min. Pass Marks : 28
Objectives:
Understand the history, state-of-the-art and future of Knowledge Management System applications.
Use and evaluate Knowledge Management Systems to facilitate individual and group work. Develop a
thorough review of Knowledge Management application type, both historical and speculative. 4. Learnt
about the physical components needed for information system. Learnt to organize files and databases.
UNIT - I Definition - knowledge Management - intellectual capital - knowledge types - components of
knowledge- tacit and explicit knowledge organizational learning & organizational memory -
objectives of knowledge management - drivers of knowledge management - aligning
knowledge management and business strategy.
UNIT - III Definition – Computer based user machine system – Integrated system – Need for a database
– Utilization of models – Evolution – Subsystems – Organizational subsystems – Activities
subsystems.
UNIT - IV Operating elements – Physical components – Processing functions – Outputs – MIS support
for decision making – Structured programmable decisions – Unstructured non-
programmable decisions – MIS structure based on management activity and rganizational
functions – Synthesis of MIS structure
UNIT - V SYSTEM SUPPORT: Data representation – Communication network – Distributed systems
– Logical data concepts – Physical storage devices – File organizations – Data base
organization – Transaction processing –
SUGGESTED READINGS:
1. Amrit tiwana,'The essential guide to knowledge management,' Pearson education-2001.
2. Ratnaja gogula,'Knowledge management', A new dawn- ICFAI-2002
3. Gordon B. Davis, Margrethe H. Olson, Management Information Systems: Conceptual
foundations, Structure and development –2nd Edition – Tata-Mc Graw hill International
Book Company, 2000
References
1. E.Wainright Martin, Carol V. Brown, Danial W. DeHayes, Jeffrey A. Hoffer, William C.
Perkins, "Managing Information Technology" 3rd Edition, Prentice Hall International
edition 1999.
2. Harold Koontz, Heinz Weihrich, "Essentials of Management", 5th Edition, Tata McGraw
Hill 1998.
Sri Satya Sai University of Technology and Medical Sciences, Sehore(M.P.)
BUSINESS ORGANIZATIONS AND CORPORATE SOCIAL
RESPONSIBILITY
Course No. SSSUT-MS 303 Max. Marks (Ext. Exam) : 70
Min. Pass Marks : 28
Objectives:
The course is designed to develop the value system among the future managers and aimed at
equipping the students with the importance of business ethics in business organizations.
Course Contents:
Unit – I Business Organizations, objectives, Formation & Functions of Business organization,
Joint stock company – Types, promotion, incorporation, commencement of business,
prospectus & issue of shares & debentures, share capital, Calls & forfeiture,
borrowing powers, sources of finance and Limited Liability Partnership.
Unit – II Ethics and Organizations : Business Ethics, Its meaning objectives and
importance, Ethical Development & Challenges; The Rational Organization;
Employee Obligations to the Organizations; Broader Ethical Issues in Society –
Corruption and Bribery; Cheating the Share Holders and Stake Holders; String
Operations.
Unit – III Managing Ethics : Key Organizational Factors Associated with Ethics Compliance;
Codes; Training Programmes; Committees; Laws Enforcing Ethical Conduct;
Intellectual Property Rights; Designs; Patents; Trade Marks; Copyrights.
Unit – IV Corporate Social Responsibility : Business and Ethical Responsibility; Changing
Expectations of Social Responsibility; Managerial Ethics; The Faces of Social
Responsibility; Concept of Corporate Social Responsibility (CSR); Ethics and Global
Business.
Unit – V Indianism and Indian Management: Core Concepts; Development; Indianism as
Mantra of Infinity and Diversity; Ethical Problems; Moral Principles for a Manager.
Suggested Readings:
1. Murthy, C.S.V., Business Ethics, Himalaya Publishing House, 2006.
2. Velasquez, G. Manuel, Business Ethics, Pearson Education, 2006.
3. R.K. Sharma & Shashi K. Gupta, Business Organisation, Kalyani Publication, New Delhi.
4. Chhabra Ankur, A Text book of Business Organisation, Sun India Publication, New Delhi.
5. Mukti Mishra, Ronald D. Francis, Business Ethics, McGraw Hills, 2009.
6. A.B. Rao, Business Ethics, Excel Book, 2006.
7. Badi, R.V. & Badi N. V., Business Ethics, Vrinda Publication Pvt. Ltd., 2008.
Sri Satya Sai University of Technology and Medical Sciences, Sehore(M.P.)
Summer Training Report & Viva-Voce
Course No. SSSUT-MS 304 Max. Marks (Ext. Exam) : 100
Min. Pass Marks : 40
SRI SATYA SAI UNIVERSITY OF TECHNOLOGY AND MEDICAL SCIENCES
MASTER OF BUSINESS ADMINISTRATION (F – T)
COURSE CURRICULUM
SESSION 2015 – 2016
SEMESTER – THIRD
SPECIALIZATION - MARKETING
Sri Satya Sai University of Technology and Medical Sciences, Sehore (M.P.)
CONSUMER BEHAVIOUR
COURSE NO. SSSUTMS- FSM 1 Max. Marks (Ext. Exam): 70
Min. Pass Marks : 28
OBJECTIVES:
The basic objective of this course is to develop and understanding about the consumer decision-making
process and its applications in marketing function of firms.
COURSE CONTENTS :
Unit – I Introduction to Consumer Behaviour; Consumer Behaviour and Marketing Strategy; Consumer Behaviour and its linkages with the decision making process in Marketing Management.
Unit – II Information Search Process; Evaluative Criteria and Decision Rules; Consumer Motivation;
Information Processing and Consumer Perception. Understanding the Research framework in
Consumer Behaviour and the use of Consumer Characteristics in Market segmentation.
Unit – III Consumer Attitude Change; Influence of Personality and Self Concept on Buying Behaviour; Factors influencing the Consumer Behaviour -Culture, Social Class, Social Group and family, life style.
Unit – IV Psychographics and Lifestyle; Reference Group Influence; Diffusion of Innovation and
Opinion Leadership Family Decision-Making.
Unit – V Industrial Buying Behaviour; Models of Consumer Behaviour; Consumer Behaviour Audit;
Consumer Behaviour Studies in India.
SUGGESTED READINGS:
1. Assael, H. Consumer Behaviour and Marketing Action, Ohio, South Western, 1995.
2. Engle, J F. etc. Consumer Behaviour, Chicago, Dryden Press, 1993.
3. Howard, John A. etc. Consumer Behaviour in Marketing. Englewood Cliffs, New Jersey, Prentice
Hall Inc., 1989.
4. Hawkins, D I. Etc. Consumer Behaviour; Implications for Marketing Strategy, Texas, Business,
1995.
5. Mowen, John C. Consumer Behaviour, New York, MacMillan, 1993.
6. Schiffman, L G and Kanuk, L L. Consumer Behaviour, New Delhi, Prentice Hall of India, 1994.
Sri Satya Sai University of Technology and Medical Sciences, Sehore (M.P.)
ADVERTISING MANAGEMENT
COURSE NO. SSSUTMS- FSM 2 Max. Marks (Ext. Exam): 70
Min. Pass Marks : 28
OBJECTIVES:
The aim of the paper is to acquaint the students with concepts, techniques and give experience in the
application of concepts for developing an effective advertising programme.
COURSE CONTENTS :
Unit – I Advertising’s Role in the Marketing Process; Legal Ethical and Social Aspects of
Advertising; Process of Communication – Wilbur Schramm’s Model, Two Step Flow of
Communication.
Unit – II Theory of Cognitive Dissonance and Clues of Advertising Strategists: Stimulation of
Primary and Selective Demand – Objective Setting and Market Positioning; Dagmar
Approach – Determination of Target Audience.
Unit – III Building of Advertising Programme – Message, Headlines, Copy, Logo, Illustration, Appeal,
Layout; Campaign Planning; Media Planning; Budgeting.
Unit – IV Evaluation – Rationale of Testing Opinion and Aptitude Tests, Recognition, Recall,
Experimental Designs; Advertising Organisation – Selection Compensation and Appraisal of
an Agency; Electronic Media Buying. Advertising campaign
Unit – V Creative Strategy; Advertising appeals; Creative tactics and format; Creation process
– Television and Print advertisements; Advertising research advertising V/s Consumer
behaviour; Sales Promotion – Role of Creative Strategies.
SUGGESTED READINGS:
1. Aaker, David A. etc. Advertising Management, 4th
ed. New Delhi, prentice Hall of India, 1985.
2. Beleh, George E. and Beleh, Michael A. Introduction to Advertising and Promotion 3rd
ed. Chicago,
Irwin, 1995.
3. Borden, William H. Advertising New York, John Wiley, 1981.
4. Hard, Norman the practice Oxford, Butterworth Heinemann, 1995
5. . Kleppner, Otto. Advertising procedure. New J Englewood Cliffs, New Jersey, Prentice Hall Inc.,
1986
6. Ogilvy, David Ogilvy on Advertising London, Longman, 1983.
7. Sengupta, Subroto, Brand Positioning, Strategies for Competitive Advantages, New Delhi, Tata
McGraw Hill, 1990.
The list of cases and specific references including recent articles and reports will be announced in the class
at the time of launching of the course.
Sri Satya Sai University of Technology and Medical Sciences, Sehore (M.P.)
SALES AND DISTRIBUTION MANAGEMENT
COURSE NO. SSSUTMS- FSM 3 Max. Marks (Ext. Exam): 70
Min. Pass Marks : 28
OBJECTIVES:
The purpose of this paper is to acquaint the student with the concepts which are helpful in developing a
sound sales and distribution policy and in organising and managing sales force and marketing channels.
COURSE CONTENTS :
Unit – I Nature and Scope of Sales Management; Setting and Formulating Personal Selling
Objectives; Recruiting and Selecting Sales Personnel. Selling and Marketing concept –
theories of selling – New business Vs serving business – Consumer goods selling – Industrial
selling – International selling – Retail selling –Classification of sales people – Characteristics
of sales people – Personal selling: Objectives, Policies, Strategies under competitive settings
Unit – II Developing and Conducting Sales Training Programmes; Designing and Administering
Compensation Plans; Motivating Sales Personnel.
Unit – III Sales Meetings and Sales Contests; Designing Territories and Allocating Sales Efforts;
Objectives and Quotas for Sales Personnel; Developing and Managing Sales Evaluation
Programme; Sales Cost and Cost Analysis.
Unit – IV An Overview of Marketing Channels, their Structure, Functions and Relationships; Channel
Intermediaries – Wholesaling and Retailling; Logistics of Distribution; Channel Planning,
Organisational Patterns in Marketing Channels; Managing Marketing Channels.
Unit – V Information System and Channel Management; Assessing Performance of Marketing
Channels; International Markating Channels.
SUGGESTED READINGS:
1. Anderson, R. Professional Sales Management! Englewood Cliffs, New Jersey, Prentice Hall Inc.,
1992
2. Anderson, R. Professional Personnel Selling. Englewood Cliffs, New Jersey, Prentice Hall Inc.,
1992
3. Buskirk, R H and Stanton, W J Management of Sales Force. Homewood Illinois, Richard D. Irwin,
1983
4. Dairymple,D J Sales Management; Concepts and Cases, New York, John Wiley, 1989
5. Johnson, EM etc. Sales Management: Concepts, Practices and Cases, New York, McGraw Hill,
1986
6. Stanton, William J etc Management of a Sales Force, Chicago, Irwin, 1995
7. Still, R. R. Sales Management, Englewood Cliffs, New Jersey, Prentice Hall, Inc., 1988
Sri Satya Sai University of Technology and Medical Sciences, Sehore (M.P.)
INTERNATIONAL MARKETING
COURSE NO SSSUTMS- FSM 4 Max. Marks (Ext. Exam): 70
Min. Pass Marks : 28
OBJECTIVES:
The basic objective of this course is to acquaint the students with environmental, procedural,
institutional and decisional aspects of international marketing.
COURSE CONTENTS:
UNIT-I International Marketing – Definition, Concept And Setting; Distinctions between International
Trade, Marketing and Business; Economic Environment of International Marketing;
International Institutions – World Bank, IMF, UNCTAD, WTO, Customs Union, Common
Markets, Free Trade Zones, Economic Communities.
UNIT-II Constraints on International Marketing – Fiscal and Non-fiscal Barriers, Non-tariff Barriers;
Trading Partners – Bilateral Trade Agreements, Commodity Agreements and GSP.
UNIT-III India and World Trade, Import and Export Policy, Direction and Quantum of India’s Exports;
Institutional Infrastructure for Export Promotion;’ Export Promotion Councils, Public Sector
Trading Agencies, ECGC, Commodity Boards etc.
UNIT-IV Procedure and Documents – Registration of Exporters, Export Quotations, Production and
Clearance of Goods for Exports, Shipping and Transportation, Insurance, Negotiation of
Documents; Instruments Of Payments – Open Account, Bills of Exchange; Letter Of Credit –
Export Finance.
UNIT-V International Marketing Mix – Identification of Markets, Product Policy, International Product
Life Cycle Promotion Strategy, Pricing Strategy and Distribution Strategy; Various Forms of
International Business; Marketing of Joint Ventures and Turnkey Projects.
SUGGESTED READINGS:
1. Bhattacharya, B. Export Marketing: Strategies for Success, New Delhi, Global Business Press,
1991.
2. Johri, Lalit M. International Marketing: Strategies for Success. University of Delhi, Faculty of
Management Studies, 1980.
3. Keegan, Warren. Global Marketing Management. Englewood Cliffs, New Jersey, Prentice Hall Inc.,
1995.
4. Onkvisit, Sak and Shaw. J.J. International Marketing; Analysis and Strategy. New Delhi, Prentice
Hall of India, 1995.
5. Pripalomi, V.H. International Marketing. Prentice Hall.
6. Terpstra, Vern and Sarathy, R. International Marketing. Orlando, Dryden Press, 1991.
7. Walter, I and Murray, T. Handbook of International Business, New York, John Wiley, 1988.
The list of cases and specific references including recent articles and reports will be announced in the class
at the time of launching of the course.
MASTER OF BUSINESS ADMINISTRATION (F – T)
COURSE CURRICULUM
SESSION 2015 – 2016
SEMESTER – THIRD
HUMAN RESOURCE MANAGEMENT
Sri Satya Sai University of Technology and Medical Sciences, Sehore (M.P.)
MANAGEMENT OF INDUSTRIAL RELATIONS
COURSE NO. SSSUIMS-FSO 1 Max. Marks (Ext. Exam): 70
Min. Pass Marks : 28
OBJECTIVES :
Organizational efficiency and performance are intricately interlinked with industrial relations. This
course is an attempt to appreciate the conceptual and practical aspects of industrial relations at the
macro and micro levels.
COURSE CONTENTS:
UNIT-I Industrial Relations Perspectives; Industrial Relations and The Emerging Socio-economic
Scenario; Industrial Relations and the State.
UNIT-II Legal Framework of Industrial Relations; Role and Future of Trade Unions; Trade Union
and the Employee; Trade Union and The Management.
UNIT-III Discipline and Grievance Management; Negotiation and Collective Settlements.
UNIT-IV Participative management and Co-ownership; Productive Bargaining and Gain Sharing.
UNIT-V Employee empowerment and Quality Management; Industrial Relations and Technological
Change.
.
SUGGESTED READINGS:
1. Kochan, T.A. & Katz Henry, ‘Collective Bargaining and Industrial Relations’, 2nd
ed. Homewood,
Illinois, Richard D Irish, 1988
2. Mamkoottam, K, ‘Trade Unionism, Myth and Reality’, New Delhi, Oxford University Press, 1982
3. Niland J R etc. ‘The Future of Industrial Relations’, New Delhi, Sage, 1994.4
4. Papola, T S & Rodgers, G. ‘Labour Institutions and Economic Development in India’, Geneva, ILO,
1992
5. Ramaswamy, E A, ‘The Rayon Spinners The Strategic Management of Industrial Relations’, New
Delhi, Oxford University Press, 1994
6. Virmani, B. R., ‘Participative Management vs. Collective Bargaining’, New Delhi, Vision Books,
1988.
7. Webb. Sidney & Webb., Beatrice, ‘Industrial Democracy’, Melbourne, Longman, 1987
Sri Satya Sai University of Technology and Medical Sciences, Sehore (M.P.)
MANAGEMENT TRAINING AND DEVELOPMENT
COURSE NO. SSSUIMS-FSO 2 Max. Marks (Ext. Exam): 70
Min. Pass Marks : 28
OBJECTIVES :
The purpose of this paper is to provide an in-depth understanding of the role of Training in the HRD,
and to enable the course participants to manage the Training systems and processes.
COURSE CONTENTS :
UNIT-I Training Process – an overview; Role, Responsibilities and Challenges to Training
Managers.
UNIT-II Organization and Management of Training Function; Training Needs Assessment and
Action Research.
UNIT-III Instructional Objectives and Lesson Planning; Learning Process; Training Climate and
Pedagogy.
UNIT-IV Developing Training Modules; Training Methods and Techniques; Facilities Planning and
Training Aids; Training Communication.
UNIT-V Training Evaluation; Training and Development in India.
SUGGESTED READINGS:
1. Beunet, Roger ed., ‘Improving Training Effectiveness’, Aldershot, Gower, 1988
2. Buckley R & Caple. Jim. ‘The Theory & Practice of Training’. London, Kogan & Page, 1995
3. Lynton, R Pareek, U., ‘Training for Development’. 2nd
ed. New Delhi, Vistaar, 1990
4. Pepper, Allan D., ‘Managing the Training and Development Function’. Aldershot, Gower, 1984
5. Rae, L., ‘How to Measure Training Effectiveness’, Aldershot, Gower, 1986
6. Reid, M A etc., ‘Training Interventions: Managing Employee Development’. 3rd
ed. London, IPM,
1992
7. Senge, P., ‘The Fifth Discipline: The Art and Practice of the Learning Organization’. London,
Century, 1992
Sri Satya Sai University of Technology and Medical Sciences, Sehore (M.P.)
HUMAN RESOURCE PLANNING AND DEVELOPMENT
COURSE NO. SSSUIMS-FSO 3 Max. Marks (Ext. Exam):70
Min. Pass Marks : 28
OBJECTIVES:
The objective of this paper is to develop a conceptual as well as a practical understanding of Human
Resource Planning, Deployment and Development in organizations.
COURSE CONTENTS:
UNIT-I Training perspective in HRD- Scope / objectives of Training & Development- Changing
focus of Training tools- Training cycle Macro Level Manpower Planning and Labor Market
Analysis; Organizational Human Resource Planning; Stock Taking.
UNIT-II Work Force Flow Mapping; Age and Grade Distribution Mapping; Models and Techniques
of Manpower Demand and Supply Forecasting.
UNIT-III Behavioural Factors in Human Resource Planning – Wastage Analysis; Retention;
Redeployment and Exit Strategies; Career Management and Career Planning. Concept
definition and need for evaluation of training effectiveness -Principles of evaluation,
strategies of evaluation
UNIT-IV Performance Planning; Potential Appraisal and Career Development; HRD Climate; Culture;
QWL and Management of Change.
UNIT-V TQM and HRD Strategies; HRD in Strategic Organisations; Human Resource information
System; Human Resource Valuation and Accounting.
SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks
.
SUGGESTED READINGS:
1. Arthur, M., ‘Career Theory Handbook’. Englewood Cliff, Prentice Hall inc., 1991
2. Belkaoui, A R and Belkaoui, J M., ‘Human Resource Valuation: A Guide to Strategies and
Techniques’, Greenwood, Quorum Books, 1995
3. Dale, B., ‘Total Quality and Human Resources: An Executive Guide’. Oxford, Blackwell, 1992
4. Greenhaus, J H., ‘Career Management’, New York, Dryden, 1987
5. Kavanagh, M J etc., ‘Human Resource Information System: Development and Applications’.
Boston, PWS-Kent, 1993.
6. Mabey, C and Salama, G., ‘Strategic Human Resource Management’. Oxford, Blackwell, 1995
7. Thomson, R and Mabey, C., ‘Developing Human Resources’. Oxford, Butterworth-Heinemann,
1994
Sri Satya Sai University of Technology and Medical Sciences, Sehore (M.P.)
ORGANIZATIONAL DEVELOPMENT AND EFFECTIVENESS
COURSE NO. SSSUIMS-FSO 4 Max. Marks (Ext. Exam) : 70
Min. Pass Marks : 28
OBJECTIVES:
The objective of this paper is to prepare students as organizational change facilitators using the knowledge
and techniques of behavioural science.
COURSE CONTENTS:
UNIT-I Organization Change – Concept of Change. An Overview; Approaches to Problem
Diagnosis, Pressures for change, Types of change. The change process.
UNIT-II Goals of planned change, Some major Techniques of Planned Change, Resistance to change;
Strategies to overcome Resistance to change.
UNIT-III Steps in OD, General OD Competencies, OD Skills.
UNIT-IV Designing Interventions – Interpersonal, Team, Inter-group and System.
UNIT-V Evaluation of OD, Ethics of OD, Professional, Future of OD.
SUGGESTED READINGS:
1. Abad, Ahmad. Etc., ‘Developing Effective Organization’. New Delhi, Sri Ram Centre for Industrial
Relations.
2. De Nitish., ‘Alternative Designs of Human Organizations’. London, Sage, 1988
3. French, W H and Bell, CH., ‘Organisation Development’. New Delhi, Prentice Hall of India, 1991
4. French, W L etc., ‘Organization Development Theory, Practice and Research’. 3rd
ed. New Delhi,
Universal Book stall, 1990
5. Harvey, D F and Brown, D R., ‘An Experiential Approach to Organization Development’.
Englewood Cliffs, New Jersey, Prentice Hall Inc., 1990
6. Huse, F.E. and Cummings, T. G., ‘Organization, Development and Change’. 3rd
ed. New York,
West, 1985
7. Sinha, Dharani, P. etc., ‘Consultants and Consulting Styles’. New Delhi, Vision, 1982.
8. Sudan & Naveen Kumar, ‘Organization Effictiveness and Change’, Anmol Pub. 2004.
9. Weiss W Joseph, ‘ Organization Behaviour & Change’ , South Westan Pub. Ind. Ed. Vikas Pub.
SRI SATYA SAI UNIVERSITY OF TECHNOLOGY AND MEDICAL SCIENCES
MASTER OF BUSINESS ADMINISTRATION (F – T)
COURSE CURRICULUM
SESSION 2015 – 2016
SEMESTER – THIRD
SPECIALIZATION - FINANCE
Sri Satya Sai University of Technology and Medical Sciences, Sehore (M.P.)
SECURITY ANALYSIS AND INVESTMENT MANAGEMENT
COURSE NO. SSSUTMS-FSF 1 Max. Marks (Ext. Exam): 70
Min. Pass Marks : 28
OBJECTIVES:
The objective of this course is to impart knowledge to students regarding the theory and practice of
Security Analysis and Investment Decision Making Process.
COURSE CONTENTS:
UNIT-I Introduction to investments - Nature and scope of investment decision – investment planning
& policy, investment process – Investment alternatives - Govt. Securities -Money market
instruments - equity bonds- mutual funds model derivative instruments - futures - options -
commodity futures, index futures - stock futures -hedge funds. Risk and return, Asset
allocation and security selection. Impact offiscal & monetary policy on investments,
comparison of investment products.
UNIT-II Mechanics of Investing; Markets and Brokers; Investment Companies; Market Indices and
Return; Operations of - mutual fund types – performance evaluation Indian stock market and
Bond markets, new issue market – Book building process - listing - secondary market - online
trading - dematerialization -Depository services - Mechanics of investing
UNIT-III Security Credit Ratings; Objectives of Security Analysis; Investment Alternatives; Valuation
Theories of Fixed and Variable income Securities; The Return to Risk and the Investment
Decision.
UNIT-IV Government Securities; Non-Security Forms of Investment; Real Estate Investment;
Investment Instruments of the Money Market.
UNIT-V Stock Market Analysis – Fundamental and Technical Approach, Efficient Market Theory;
Recent Developments in the Indian Stock Market.
SUGGESTED READINGS :
1. Amling, Frederic. Investment, Englewood Cliffs, New Jersey, Prentice Hall Inc., 1983
2. Bhalla, V K Investment Management: Security Analysis and Portfolio Management., 8th
ed. New
Delhi, S Chand, 2001
3. Fischer, Donald E. and Jordan, Ronald J. Security Analysis and Portfolio Management. 6th
ed. New
Delhi Prentice Hall of India, 1995
4. Fuller, Russell J. and Farrell, James L. Modern investment and Security Analysis. New York,
McGraw Hill, 1993.
5. Haugen, Robert H. modern Investment Theory. Englewood Cliffs, New Jersey, Prentice Hall Inc.,
1987
6. Huang, Stanley S C and Randall, Maury R. Investment Analysis and Management. London, Allyn
and Bacon, London, 1987
7. Sharpe, William F. etc Investment. New Delhi, Prentice Hall of India, 1997
Sri Satya Sai University of Technology and Medical Sciences, Sehore (M.P.)
INTERNATIONAL FINANCIAL MANAGEMENT
COURSE NO. SSSUTMS-FSF 2 Max. Marks (Ext. Exam): 70
Min. Pass Marks : 28
OBJECTIVES:
The objective of this course is to give students an overall view of the international financial system and
how multinational corporations operate.
COURSE CONTENTS :
UNIT-I Multinational Financial Management – an overview; Evolution of the International Monetary
and Financial System.
UNIT-II Managing short-term assets and liabilities; Long-run Investment Decisions, The Foreign
Investment Decision; Political Risk Management.
UNIT-III Multinational Capital Budgeting, Application and Interpretation.
UNIT-IV Cost of Capital and Capital Structure of the Multinational Firm. Dividend Policy of the
Multinational Firm.
UNIT-V Country Risk Analysis; Long-term Financing. Foreign Exchange Market.
SUGGESTED READINGS :
1. Abdullah, F A Financial Management for the Multinational Firm. Englewood Cliffs, New Jersey,
Prentice Hall Inc., 1987
2. Bhalla, V K International Financial Management 2nd
ed. New Delhi, Anmol, 2001
3. Buckley, Adrian. Multinational Finance. New York, Prentice Hall Inc., 1996
4. Kim, Suk and Kim, Seung. Global Corporate Finance: Text and Cases. 2nd
ed. Miami Florida, Kolb,
1993
5. Shapiro, Alan C. Multinational Financial Management, New Delhi, Prentice Hall of India, 1995
]
Sri Satya Sai University of Technology and Medical Sciences, Sehore (M.P.)
MANAGEMENT OF FINANCIAL SERVICES
COURSE NO. SSSUTMS-FSF 3 Max. Marks (Ext. Exam): 70
Min. Pass Marks : 28
OBJECTIVES :
The main objective of this course is to help students to learn the various financial services and their role
in the overall financial system.
COURSE CONTENTS:
UNIT-I Introduction to financial Services - characteristics of services - Distinctiveness of financial
services - financial systems and markets - concepts, Nature and Scope in India - Financial
Intermediaries - Corporate financial services - Retail financial services - financial institutions
changing technologies and regulations – The management and development of financial services,
sales and service outlets in
UNIT-II Management of Risk in Financial Services; Stock Exchange Operations; Mutual Funds;
Merchant Banking Services. Managing of issue shares and bonds-Mobilizing of Fixed Deposits-
Inter-Corporate Loans-
UNIT-III Regulatory and supervisory frame work - Role of RBI, SEBI, and Ministry of Finance, Govt. of
India- finance Bill and financial services - supervision and regulation of banking companies in
India - Regulatory/ Institutional / and Environmental constrains.
UNIT-IV Other Financial services- Leasing and Hire Purchase; Debt Securitization; Housing Finance,
Credit Rating; Credit Cards.
UNIT-V Banking and Insurance; Venture Capital, Factoring for Failing and Bill Discounting, Insurance;
SUGGESTED READINGS:
1. Bhalla, V.K. Management of Financial Services, Anmol, New Delhi, 2001
2. Bhalla, V K And Dilbag, Singh International Financial Centres, New Delhi, Anmol, 1997
3. Ennew, C, Trevor Watkins & Mike Wright: Marketing of Financial Services, Heinemann
Professional Publ., 1990
4. Gordan, E and K. Natarajan Emerging Scenario of Financial Services, Himalaya Publishing House,
1997
5. Meidan, Arthur Brennet, M. Option Pricing: Theory & Applications, Toronto, Lexington Books,
1983
6. Kim, Suk and Kim, Seung, Global Corporate Finance: Text and Cases, 2nd
ed., Miami Florida, Kolb,
1993
Sri Satya Sai University of Technology and Medical Sciences, Sehore (M.P.)
CORPORATE TAXATION
COURSE NO SSSUTMS-FSF 4 Max. Marks (Ext. Exam): 70
Min. Pass Marks : 28
OBJECTIVES:
The objective of this course is to acquaint the participant with the implications of tax structure and
corporate profit planning in operational as well as strategic terms.
COURSE CONTENTS:
UNIT-I Basic Concepts of Income Tax; Residential status of a Company; Computation of Income. Set
off and Carry forward of Losses, Deductions and Exemptions in Additional Tax on
Undistributed Profits.
UNIT-II Computation of Tax Liability; Companies Profit Surtax Act. Meaning and Scope of Tax
Planning and Location of Undertaking.
UNIT-III Tax Planning Regarding Dividends Policy, Issue of Bonus Shares, Inter Corporate Dividends
and Transfers.
UNIT-IV Tax Planning Relating to Amalgamation and Merger of Companies.
UNIT-V Tax Considerations in respect of Specific Managerial Decision like Make or Buy, Own or
Lease, Close or Continue, etc.
SUGGESTED READINGS:
1. Ahuja, G K & Gupta, Ravi Systematic Approach to income Tax. Allahabad, Bharat Law House,
1999
2. Kyengar, A C Sampat Law of Income Tax. Allahabad, Bharat Law House, 1981
3. Kanga, J B and Palkhivala, N A Income Tax. Bombay, Vol. 1.3, N M Tripathi
4. Ranina, H P Corporate Taxation: A Handbook. 2nd
ed., New Delhi, Oriental Law House, 1985
5. Singhania, V K Direct Taxes: Law and Practice. Delhi, Taxman, 1991
6. Srinivas, E A Handbook of Corporate Tax Planning. New Delhi, Tata McGraw Hill, 1986
SRI SATYA SAI UNIVERSITY OF TECHNOLOGY AND MEDICAL SCIENCES
MASTER OF BUSINESS ADMINISTRATION (F – T)
COURSE CURRICULUM
SESSION 2015 – 2016
SEMESTER – THIRD
SPECIALIZATION – HOSPITAL MANAGEMENT
Sri Satya Sai University of Technology and Medical Sciences, Sehore (M.P.)
COURSE NO SSSUTMS-HSF 1 Max. Marks (Ext. Exam): 70
Min. Pass Marks : 28
HOSPITAL WASTE MANAGEMENT
OBJECTIVES:
The Objective of the Course is to familiarize the learner with the importance, techniques and the
procedures involved in the management of Hospital Waste.
UNIT I Hospital Hazards: Meaning – Types – Physical–Biological Mechanical – Psychological – Its
Impact on Employees – Preventive measures.
UNIT II Hospital Hazards Management: Meaning – Need – Principles – Purpose.
UNIT III Control of Hospital Acquired Infection: Types of Infection – Common Nosocomial Infection
and their Causative Agents – Prevention of Hospital Acquired Infection – Role of Central
Sterile Supply Department – Infection Control Committee – Monitoring and Control or
Cross-Infection – Staff Health.
UNIT IV Biomedical Waste Management: Meaning – Categories of Biomedical wastes – Disposal of
biomedical waste products – Incineration and its importance – Standards for Waste
Autoclaving, Micro Waving and Deep Burial – Segregation – Packaging – Transportation –
Storage.
UNIT V Human Waste Disposal and Sewage Disposal: Diseases carried from excreta – Sanitation
barrier – Methods of Excreta disposal – Sewage wastes: Meaning – Composition – Aims of
Sewage disposal – Decomposition of Organic Matter – Modern Sewage Treatment –
Drawbacks of improper disposal of wastes – Solid and liquid.
Reference Books:
1. Sharma – Holistic approach to Hospital Waste Management published by Dept. of
Hospital Administration – AIIMS, New Delhi, 2006.
Sri Satya Sai University of Technology and Medical Sciences, Sehore (M.P.)
COURSE NO SSSUTMS-HSF 2 Max. Marks (Ext. Exam): 70
Min. Pass Marks : 28
LEGAL AND ETHICAL ISSUES FOR HOSPITALS
OBJECTIVES:
The Hospital being a part of the larger socio political set up the student will be exposed to the legal and
ethical issues pertaining to the Hospitals.
UNIT I Establishment, Registration and Regulation of Health Care Organization: Registration and
Regulation of Healthcare organization under Andhra Pradesh Private Medical Care
Establishment Act 2002; Formation of Health care Organization under Partnerships and
Corporate basis (private and public) and compliance with Medical Council of India Act.
UNIT II Hospitals and Labour Enactments: Hospital as an Industry – Unrest in Hospitals – Dispute
Settlement Mechanism, Arbitration, Conciliations and Adjudication of Disputes; Role of Trade
Unions, Unfair Labour Practices and Victimization – Disciplinary Actions – Requisitions of a
valid disciplinary enquiry – Service Conditions – Retrial benefits – Social Security and
Insurance.
UNIT II Hospital Services and Law: Contractual obligations in Hospital Services – Requisites of a valid
contract – Hospital as a ‘bailee’ – Physicians – Patient relations – duties towards patients by
medical and Para-medical staff – medical ethics and code of conduct to be observed in rendering
hospital services, MCI Guidelines, OATHS.
UNIT IV Medico Legal Issues: Police Investigation – Giving evidence – Court deliberations organ
transplantation – Euthanasia (mercy killing) – Diagnosis, prescriptions and administration of
drugs – Post treatment serves – Anesthesia, Surgery and sale of drugs.
UNIT V Liability of Hospitals: contractual liability – Award of damages and principles relating thereto,
criminal liability and defenses available to hospitals and medical staff. Tortuous liability and
vicarious liability. Legal remedies available to patients. Remedies under contract law, tort,
criminal law and consumer protection act. CP Act, RTI.
References: 1. S.L. Goel, Healthcare Management and Administration, Deep & Deep Publications Pvt. Ltd.
New Delhi, 2010.
2. Srinivasan, A.V. (ed.), Managing a Modern Hospital, Chapter 12, Response Books, New
Delhi, 2009.
3. Encyclopedia of Bio-medical Ethics – Two Volumes.
Sri Satya Sai University of Technology and Medical Sciences, Sehore (M.P.)
COURSE NO SSSUTMS-HSF 3 Max. Marks (Ext. Exam): 70
Min. Pass Marks : 28
HEALTH CARE ECONOMICS
OBJECTIVES:
The course is intended to provide an in-depth knowledge about the sources of funds and its
effective utilization to achieve a better quality of health care services within a reasonable cost.
UNIT I Managerial Economics – Introduction – Scope – relevance – hospital resources issues – Demand
Analysis – Demand forecasting – purpose – methods – criteria for a good forecasting method –
consumer durable goods – capital goods – determinants of market demand – law of demand –
demand curve.
UNIT II Concept of resource allocation – cost analysis – concepts – classification – short run – long run
cost functions – Economics of size – economies and dis-economies of scale – input output
analysis
UNIT III Market Structure – pricing policy – pricing under perfect competition – under pure monopoly –
Economic Fluctuations and business – business cycle – business policy – inflation - monetary
and fiscal policies.
UNIT IV Public – Government’s role in different socio-economic systems, Budgets – Allocation of
Medical field – central – state governments – structure – five year plans.
UNIT V Medical Tourism : Role of Medical Tourism, Methods to attract Foreign Medical Tourists,
Facilities available for foreign patients, Role of travel Agencies, Govt. Policy on Medical
Tourism.
Reference Books :
1. Even J. Douglas : Managerial Economics – Theory, Practice and problems, Prentice Hall of India,
2. Dufty N.F. Managerial Economics – Wesley Publishing House, New York, 2007
3. Stills E. Addison : Managerial Economics, Homewood, Illionois, Dersey Press Inc, 2008.
4. Spencer M.H. : Managerial Economics, Homewood, Illinois, Richard C. Irwin Inc, 2009
5. Verma J.C. : Managerial Economics – Concepts and Analysis for Business Decisions in Indian
Environment, Lawrence Publishing House, New Delhi, 2006.
6. Varshey R.L. & Maheswari K.L : Managerial Economics, Sultan Chand & Sons Publishers,
7. Thomas P.C. : Managerial Economics.2005.
8. Salratore Dominick : Managerial Economics in Global Economy, Thomson, 2006.
9. Dean Joel : Managerial Economics, Prentice Hall India, Eastern Economy Edition, 2008
10. Dwivedi D.N : Managerial Economics, Vikas, 2009.
Sri Satya Sai University of Technology and Medical Sciences, Sehore (M.P.)
COURSE NO SSSUTMS-HSF 4 Max. Marks (Ext. Exam): 70
Min. Pass Marks : 28
HOSPITAL SERVICES MARKETING
OBJECTIVES:
The objective of this course is to enhance the marketing skills of the student with special
reference to Hospital Services marketing.
UNIT I Core concepts of Marketing – Marketing Environment Analysis – Competition Analysis – The
scope of Hospital Services Marketing.
UNIT II Service Characteristics and their strategic implications, Service Consumer Behaviour – Service
Marketing strategy – Market segmentation – targeting and positioning – Service Marketing Mix
– Service Triangle.
UNIT III Designing health care service products – New Service Development process – PLC – Physical
evidence – Pricing Strategies, Channel management in Hospitals, Franchisee management.
UNIT IV Internal marketing – Importance and Objectives – Roles of a service employee – Internal
marketing strategies ; External marketing – Promotional mix – Promotional campaign design ;
Interactive marketing.
UNIT V Service distribution; Service Demand and Capacity Management; Service Quality Management –
GAP model, SERVQUAL model – Service recovery strategies.
Reference Books :
1. Ramamohana Rao, K., Services Marketing, Pearson Education (Asia),
2. Kotler Philip, Marketing Management (Millennium Edition), PH1, New Delhi, 2006.
3. Zeithaml bitner, Yalarie A., Service Marketing – Cases in Marketing Management, MC Graw Hill,
New York, 2007
4. Srinivasan, R., Services Marketing (The Indian Context), Prentice Hall India, New Delhi, 2006
Bhattacharya. C., Services Marketing, Excel Books, New Delhi, 2006.
5. Ravi Shankar, Services Marketing (Indian Perspective), Excel Books New Delhi, 2004.
6. Christopher Lovelock & Jochen Wirtz, Services Marketing (People, Technology and Strategy),
Pearson Education, New Delhi, 2004.
7. Saxena, Rajan, Marketing Management, Tata McGraw Hill, New Delhi, 2008
8. A.P. Govani, Sales Management PH1, New Delhi, 2007.