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Sri SatyaSai University of Technology & Medical Sciences, Sehore (M.P.)

Scheme of Examination Third Semester –MBA (Master of Business Administration) (F/T)

S.No Subject

Code Subject Name Periods per

week Credits Maximum Marks

Theory Slot Maximum

Marks (Practical

Slot)

Total Marks

L T P

End Sem. Exam

Tests (Two

)

Assi gnm ents/ Quiz

End Sem. Pract ical / Viva

Pract ical

Reco rd/

assig nmen t/Qui z/Pre senta tion

1

SSSUT-MS 301

Business Policy and

Strategic Management

3 1 _ 4 70 20 10 _ _ 100

2

SSSUT-MS 302

Knowledge Management

And Information Systems 3 1 _ 4 70 20 10 _ _ 100

3 SSSUT-

MS 303

Business

Organizations And

Corporate Social

Responsibility

3 1 _ 4 70 20 10 _ _ 100

4

SSSUT-MS 304

Summer Training Report

& Viva-Voce

3 1 _ 4 70 20 10 _ _ 100

5

Elective 3 1 _ 4 70 20 10 _ _ 100

L: Lecture- T: Tutorial- P: Practical w.e.f. July - 2015

SRI SATYA SAI UNIVERSITY OF TECHNOLOGY AND MEDICAL SCIENCES

MASTER OF BUSINESS ADMINISTRATION (F. T.)

COURSE CURRICULUM

SEMESTER – THIRD

SESSION 2015 – 20116

Sri Satya Sai University of Technology and Medical Sciences, Sehore (M.P.)

BUSINESS POLICY AND STRATEGIC MANAGEMENT

COURSE NO. SSSUT-MS 301 Max. Marks (Ext. Exam): 70

Min. Pass Marks : 28

OBJECTIVES:

The objective of this course is to develop a holistic perception of endeavor, significant from the point of

view of the top executives. This also aimed to providing the students with consistent framework across

strategic analysis, strategy formulation and strategy implementation.

COURSE CONTENTS:

UNIT-I Business Policy as a field of Study: General Management Point of View; Vision; Mission,

Objectives and Policies; Basic concepts of strategic management: strategic management

process – strategic management at the business level, functional level and corporate level

UNIT-II Mission and business definition - Environmental Scanning- Analyzing industry and

Competition - internal appraisal - concepts, techniques and cases. Environmental Analysis

and Internal Analysis; SWOT Analysis;

UNIT-III Tools and Techniques for Strategic Analysis; Impact Matrix; the Experience Curve; BCG

Matrix; GEC Model; Strategy formulation- Types of strategies - Integration, intensive,

diversification, and defensive strategies -

UNIT-IV Industry Analysis; Concept of Value Chain; Strategic Profile of a Firm; Framework for

Analyzing Competition; Competitive Advantage of a Firm.

UNIT-V Strategy review, evaluation and control- Auditing - Using computers to evaluate strategies;

strategy for entrepreneurial ventures and small business. Strategy for non-profit

organizations.

SUGGESTED READINGS:

1. Ansoff, H Igor, Implanting Strategic Management Englewood Cliffs, New Jersey, Prentice Hall

Inc., 1984

2. Budhiraja; S B and Athereya, M B. Cases in Strategic Management New Delhi, Tata MaGraw Hill,

1996

3. Christensen, C. R. etc. Business Policy; Text and Cases, 6th

ed., Homewood Illinois, Richard D.

Irwin, 1987

4. Glueck, Willam F. Strategic Management and Business Policy, 3rd

ed New York, McGraw Hill,

1988

5. Hax, A C and Majluf, NS. Strategic Management Englewood Chiffs, New Jersey, Prentice Hall Inc.

, 1984

6. Hamel, G and Prahlad, C. K. Competing for the Future Boston, Harvard Business School Press,

1994

7. Peters, Tom. Business School in a Box New York, Macmillan, 1995.

8. S. Lomesh & P.K.Mishra, Business Policy & Strategic Management, Vikas Pub. House.


KNOWLEDGE MANAGEMENT AND INFORMATION SYSTEMS

COURSE NO. SSSUT-MS 302 Max. Marks (Ext. Exam): 70


Objectives:

Understand the history, state-of-the-art and future of Knowledge Management System applications.

Use and evaluate Knowledge Management Systems to facilitate individual and group work. Develop a

thorough review of Knowledge Management application type, both historical and speculative. 4. Learnt

about the physical components needed for information system. Learnt to organize files and databases.

UNIT - I Definition - knowledge Management - intellectual capital - knowledge types - components of

knowledge- tacit and explicit knowledge organizational learning & organizational memory -

objectives of knowledge management - drivers of knowledge management - aligning

knowledge management and business strategy.

UNIT - III Definition – Computer based user machine system – Integrated system – Need for a database

– Utilization of models – Evolution – Subsystems – Organizational subsystems – Activities

subsystems.

UNIT - IV Operating elements – Physical components – Processing functions – Outputs – MIS support

for decision making – Structured programmable decisions – Unstructured non-

programmable decisions – MIS structure based on management activity and rganizational

functions – Synthesis of MIS structure

UNIT - V SYSTEM SUPPORT: Data representation – Communication network – Distributed systems

– Logical data concepts – Physical storage devices – File organizations – Data base

organization – Transaction processing –

SUGGESTED READINGS:

1. Amrit tiwana,'The essential guide to knowledge management,' Pearson education-2001.

2. Ratnaja gogula,'Knowledge management', A new dawn- ICFAI-2002

3. Gordon B. Davis, Margrethe H. Olson, Management Information Systems: Conceptual

foundations, Structure and development –2nd Edition – Tata-Mc Graw hill International

Book Company, 2000

References

1. E.Wainright Martin, Carol V. Brown, Danial W. DeHayes, Jeffrey A. Hoffer, William C.

Perkins, "Managing Information Technology" 3rd Edition, Prentice Hall International

edition 1999.

2. Harold Koontz, Heinz Weihrich, "Essentials of Management", 5th Edition, Tata McGraw

Hill 1998.

Sri Satya Sai University of Technology and Medical Sciences, Sehore(M.P.)

BUSINESS ORGANIZATIONS AND CORPORATE SOCIAL

RESPONSIBILITY

Course No. SSSUT-MS 303 Max. Marks (Ext. Exam) : 70


Objectives:

The course is designed to develop the value system among the future managers and aimed at

equipping the students with the importance of business ethics in business organizations.

Course Contents:

Unit – I Business Organizations, objectives, Formation & Functions of Business organization,

Joint stock company – Types, promotion, incorporation, commencement of business,

prospectus & issue of shares & debentures, share capital, Calls & forfeiture,

borrowing powers, sources of finance and Limited Liability Partnership.

Unit – II Ethics and Organizations : Business Ethics, Its meaning objectives and

importance, Ethical Development & Challenges; The Rational Organization;

Employee Obligations to the Organizations; Broader Ethical Issues in Society –

Corruption and Bribery; Cheating the Share Holders and Stake Holders; String

Operations.

Unit – III Managing Ethics : Key Organizational Factors Associated with Ethics Compliance;

Codes; Training Programmes; Committees; Laws Enforcing Ethical Conduct;

Intellectual Property Rights; Designs; Patents; Trade Marks; Copyrights.

Unit – IV Corporate Social Responsibility : Business and Ethical Responsibility; Changing

Expectations of Social Responsibility; Managerial Ethics; The Faces of Social

Responsibility; Concept of Corporate Social Responsibility (CSR); Ethics and Global

Business.

Unit – V Indianism and Indian Management: Core Concepts; Development; Indianism as

Mantra of Infinity and Diversity; Ethical Problems; Moral Principles for a Manager.

Suggested Readings:

1. Murthy, C.S.V., Business Ethics, Himalaya Publishing House, 2006.

2. Velasquez, G. Manuel, Business Ethics, Pearson Education, 2006.

3. R.K. Sharma & Shashi K. Gupta, Business Organisation, Kalyani Publication, New Delhi.

4. Chhabra Ankur, A Text book of Business Organisation, Sun India Publication, New Delhi.

5. Mukti Mishra, Ronald D. Francis, Business Ethics, McGraw Hills, 2009.

6. A.B. Rao, Business Ethics, Excel Book, 2006.

7. Badi, R.V. & Badi N. V., Business Ethics, Vrinda Publication Pvt. Ltd., 2008.

Sri Satya Sai University of Technology and Medical Sciences, Sehore(M.P.)

Summer Training Report & Viva-Voce

Course No. SSSUT-MS 304 Max. Marks (Ext. Exam) : 100



MASTER OF BUSINESS ADMINISTRATION (F – T)

COURSE CURRICULUM

SESSION 2015 – 2016

SEMESTER – THIRD

SPECIALIZATION - MARKETING


CONSUMER BEHAVIOUR

COURSE NO. SSSUTMS- FSM 1 Max. Marks (Ext. Exam): 70


OBJECTIVES:

The basic objective of this course is to develop and understanding about the consumer decision-making

process and its applications in marketing function of firms.

COURSE CONTENTS :

Unit – I Introduction to Consumer Behaviour; Consumer Behaviour and Marketing Strategy; Consumer Behaviour and its linkages with the decision making process in Marketing Management.

Unit – II Information Search Process; Evaluative Criteria and Decision Rules; Consumer Motivation;

Information Processing and Consumer Perception. Understanding the Research framework in

Consumer Behaviour and the use of Consumer Characteristics in Market segmentation.

Unit – III Consumer Attitude Change; Influence of Personality and Self Concept on Buying Behaviour; Factors influencing the Consumer Behaviour -Culture, Social Class, Social Group and family, life style.

Unit – IV Psychographics and Lifestyle; Reference Group Influence; Diffusion of Innovation and

Opinion Leadership Family Decision-Making.

Unit – V Industrial Buying Behaviour; Models of Consumer Behaviour; Consumer Behaviour Audit;

Consumer Behaviour Studies in India.

SUGGESTED READINGS:

1. Assael, H. Consumer Behaviour and Marketing Action, Ohio, South Western, 1995.

2. Engle, J F. etc. Consumer Behaviour, Chicago, Dryden Press, 1993.

3. Howard, John A. etc. Consumer Behaviour in Marketing. Englewood Cliffs, New Jersey, Prentice

Hall Inc., 1989.

4. Hawkins, D I. Etc. Consumer Behaviour; Implications for Marketing Strategy, Texas, Business,

1995.

5. Mowen, John C. Consumer Behaviour, New York, MacMillan, 1993.

6. Schiffman, L G and Kanuk, L L. Consumer Behaviour, New Delhi, Prentice Hall of India, 1994.


ADVERTISING MANAGEMENT



OBJECTIVES:

The aim of the paper is to acquaint the students with concepts, techniques and give experience in the

application of concepts for developing an effective advertising programme.

COURSE CONTENTS :

Unit – I Advertising’s Role in the Marketing Process; Legal Ethical and Social Aspects of

Advertising; Process of Communication – Wilbur Schramm’s Model, Two Step Flow of

Communication.

Unit – II Theory of Cognitive Dissonance and Clues of Advertising Strategists: Stimulation of

Primary and Selective Demand – Objective Setting and Market Positioning; Dagmar

Approach – Determination of Target Audience.

Unit – III Building of Advertising Programme – Message, Headlines, Copy, Logo, Illustration, Appeal,

Layout; Campaign Planning; Media Planning; Budgeting.

Unit – IV Evaluation – Rationale of Testing Opinion and Aptitude Tests, Recognition, Recall,

Experimental Designs; Advertising Organisation – Selection Compensation and Appraisal of

an Agency; Electronic Media Buying. Advertising campaign

Unit – V Creative Strategy; Advertising appeals; Creative tactics and format; Creation process

– Television and Print advertisements; Advertising research advertising V/s Consumer

behaviour; Sales Promotion – Role of Creative Strategies.

SUGGESTED READINGS:

1. Aaker, David A. etc. Advertising Management, 4th

ed. New Delhi, prentice Hall of India, 1985.

2. Beleh, George E. and Beleh, Michael A. Introduction to Advertising and Promotion 3rd

ed. Chicago,

Irwin, 1995.

3. Borden, William H. Advertising New York, John Wiley, 1981.

4. Hard, Norman the practice Oxford, Butterworth Heinemann, 1995

5. . Kleppner, Otto. Advertising procedure. New J Englewood Cliffs, New Jersey, Prentice Hall Inc.,

1986

6. Ogilvy, David Ogilvy on Advertising London, Longman, 1983.

7. Sengupta, Subroto, Brand Positioning, Strategies for Competitive Advantages, New Delhi, Tata

McGraw Hill, 1990.

The list of cases and specific references including recent articles and reports will be announced in the class

at the time of launching of the course.


SALES AND DISTRIBUTION MANAGEMENT



OBJECTIVES:

The purpose of this paper is to acquaint the student with the concepts which are helpful in developing a

sound sales and distribution policy and in organising and managing sales force and marketing channels.

COURSE CONTENTS :

Unit – I Nature and Scope of Sales Management; Setting and Formulating Personal Selling

Objectives; Recruiting and Selecting Sales Personnel. Selling and Marketing concept –

theories of selling – New business Vs serving business – Consumer goods selling – Industrial

selling – International selling – Retail selling –Classification of sales people – Characteristics

of sales people – Personal selling: Objectives, Policies, Strategies under competitive settings

Unit – II Developing and Conducting Sales Training Programmes; Designing and Administering

Compensation Plans; Motivating Sales Personnel.

Unit – III Sales Meetings and Sales Contests; Designing Territories and Allocating Sales Efforts;

Objectives and Quotas for Sales Personnel; Developing and Managing Sales Evaluation

Programme; Sales Cost and Cost Analysis.

Unit – IV An Overview of Marketing Channels, their Structure, Functions and Relationships; Channel

Intermediaries – Wholesaling and Retailling; Logistics of Distribution; Channel Planning,

Organisational Patterns in Marketing Channels; Managing Marketing Channels.

Unit – V Information System and Channel Management; Assessing Performance of Marketing

Channels; International Markating Channels.

SUGGESTED READINGS:

1. Anderson, R. Professional Sales Management! Englewood Cliffs, New Jersey, Prentice Hall Inc.,

1992

2. Anderson, R. Professional Personnel Selling. Englewood Cliffs, New Jersey, Prentice Hall Inc.,

1992

3. Buskirk, R H and Stanton, W J Management of Sales Force. Homewood Illinois, Richard D. Irwin,

1983

4. Dairymple,D J Sales Management; Concepts and Cases, New York, John Wiley, 1989

5. Johnson, EM etc. Sales Management: Concepts, Practices and Cases, New York, McGraw Hill,

1986

6. Stanton, William J etc Management of a Sales Force, Chicago, Irwin, 1995

7. Still, R. R. Sales Management, Englewood Cliffs, New Jersey, Prentice Hall, Inc., 1988


INTERNATIONAL MARKETING

COURSE NO SSSUTMS- FSM 4 Max. Marks (Ext. Exam): 70


OBJECTIVES:

The basic objective of this course is to acquaint the students with environmental, procedural,

institutional and decisional aspects of international marketing.

COURSE CONTENTS:

UNIT-I International Marketing – Definition, Concept And Setting; Distinctions between International

Trade, Marketing and Business; Economic Environment of International Marketing;

International Institutions – World Bank, IMF, UNCTAD, WTO, Customs Union, Common

Markets, Free Trade Zones, Economic Communities.

UNIT-II Constraints on International Marketing – Fiscal and Non-fiscal Barriers, Non-tariff Barriers;

Trading Partners – Bilateral Trade Agreements, Commodity Agreements and GSP.

UNIT-III India and World Trade, Import and Export Policy, Direction and Quantum of India’s Exports;

Institutional Infrastructure for Export Promotion;’ Export Promotion Councils, Public Sector

Trading Agencies, ECGC, Commodity Boards etc.

UNIT-IV Procedure and Documents – Registration of Exporters, Export Quotations, Production and

Clearance of Goods for Exports, Shipping and Transportation, Insurance, Negotiation of

Documents; Instruments Of Payments – Open Account, Bills of Exchange; Letter Of Credit –

Export Finance.

UNIT-V International Marketing Mix – Identification of Markets, Product Policy, International Product

Life Cycle Promotion Strategy, Pricing Strategy and Distribution Strategy; Various Forms of

International Business; Marketing of Joint Ventures and Turnkey Projects.

SUGGESTED READINGS:

1. Bhattacharya, B. Export Marketing: Strategies for Success, New Delhi, Global Business Press,

1991.

2. Johri, Lalit M. International Marketing: Strategies for Success. University of Delhi, Faculty of

Management Studies, 1980.

3. Keegan, Warren. Global Marketing Management. Englewood Cliffs, New Jersey, Prentice Hall Inc.,

1995.

4. Onkvisit, Sak and Shaw. J.J. International Marketing; Analysis and Strategy. New Delhi, Prentice

Hall of India, 1995.

5. Pripalomi, V.H. International Marketing. Prentice Hall.

6. Terpstra, Vern and Sarathy, R. International Marketing. Orlando, Dryden Press, 1991.

7. Walter, I and Murray, T. Handbook of International Business, New York, John Wiley, 1988.

The list of cases and specific references including recent articles and reports will be announced in the class

at the time of launching of the course.


COURSE CURRICULUM

SESSION 2015 – 2016

SEMESTER – THIRD

HUMAN RESOURCE MANAGEMENT


MANAGEMENT OF INDUSTRIAL RELATIONS

COURSE NO. SSSUIMS-FSO 1 Max. Marks (Ext. Exam): 70


OBJECTIVES :

Organizational efficiency and performance are intricately interlinked with industrial relations. This

course is an attempt to appreciate the conceptual and practical aspects of industrial relations at the

macro and micro levels.

COURSE CONTENTS:

UNIT-I Industrial Relations Perspectives; Industrial Relations and The Emerging Socio-economic

Scenario; Industrial Relations and the State.

UNIT-II Legal Framework of Industrial Relations; Role and Future of Trade Unions; Trade Union

and the Employee; Trade Union and The Management.

UNIT-III Discipline and Grievance Management; Negotiation and Collective Settlements.

UNIT-IV Participative management and Co-ownership; Productive Bargaining and Gain Sharing.

UNIT-V Employee empowerment and Quality Management; Industrial Relations and Technological

Change.

.

SUGGESTED READINGS:

1. Kochan, T.A. & Katz Henry, ‘Collective Bargaining and Industrial Relations’, 2nd

ed. Homewood,

Illinois, Richard D Irish, 1988

2. Mamkoottam, K, ‘Trade Unionism, Myth and Reality’, New Delhi, Oxford University Press, 1982

3. Niland J R etc. ‘The Future of Industrial Relations’, New Delhi, Sage, 1994.4

4. Papola, T S & Rodgers, G. ‘Labour Institutions and Economic Development in India’, Geneva, ILO,

1992

5. Ramaswamy, E A, ‘The Rayon Spinners The Strategic Management of Industrial Relations’, New

Delhi, Oxford University Press, 1994

6. Virmani, B. R., ‘Participative Management vs. Collective Bargaining’, New Delhi, Vision Books,

1988.

7. Webb. Sidney & Webb., Beatrice, ‘Industrial Democracy’, Melbourne, Longman, 1987


MANAGEMENT TRAINING AND DEVELOPMENT

COURSE NO. SSSUIMS-FSO 2 Max. Marks (Ext. Exam): 70


OBJECTIVES :

The purpose of this paper is to provide an in-depth understanding of the role of Training in the HRD,

and to enable the course participants to manage the Training systems and processes.

COURSE CONTENTS :

UNIT-I Training Process – an overview; Role, Responsibilities and Challenges to Training

Managers.

UNIT-II Organization and Management of Training Function; Training Needs Assessment and

Action Research.

UNIT-III Instructional Objectives and Lesson Planning; Learning Process; Training Climate and

Pedagogy.

UNIT-IV Developing Training Modules; Training Methods and Techniques; Facilities Planning and

Training Aids; Training Communication.

UNIT-V Training Evaluation; Training and Development in India.

SUGGESTED READINGS:

1. Beunet, Roger ed., ‘Improving Training Effectiveness’, Aldershot, Gower, 1988

2. Buckley R & Caple. Jim. ‘The Theory & Practice of Training’. London, Kogan & Page, 1995

3. Lynton, R Pareek, U., ‘Training for Development’. 2nd

ed. New Delhi, Vistaar, 1990

4. Pepper, Allan D., ‘Managing the Training and Development Function’. Aldershot, Gower, 1984

5. Rae, L., ‘How to Measure Training Effectiveness’, Aldershot, Gower, 1986

6. Reid, M A etc., ‘Training Interventions: Managing Employee Development’. 3rd

ed. London, IPM,

1992

7. Senge, P., ‘The Fifth Discipline: The Art and Practice of the Learning Organization’. London,

Century, 1992


HUMAN RESOURCE PLANNING AND DEVELOPMENT

COURSE NO. SSSUIMS-FSO 3 Max. Marks (Ext. Exam):70


OBJECTIVES:

The objective of this paper is to develop a conceptual as well as a practical understanding of Human

Resource Planning, Deployment and Development in organizations.

COURSE CONTENTS:

UNIT-I Training perspective in HRD- Scope / objectives of Training & Development- Changing

focus of Training tools- Training cycle Macro Level Manpower Planning and Labor Market

Analysis; Organizational Human Resource Planning; Stock Taking.

UNIT-II Work Force Flow Mapping; Age and Grade Distribution Mapping; Models and Techniques

of Manpower Demand and Supply Forecasting.

UNIT-III Behavioural Factors in Human Resource Planning – Wastage Analysis; Retention;

Redeployment and Exit Strategies; Career Management and Career Planning. Concept

definition and need for evaluation of training effectiveness -Principles of evaluation,

strategies of evaluation

UNIT-IV Performance Planning; Potential Appraisal and Career Development; HRD Climate; Culture;

QWL and Management of Change.

UNIT-V TQM and HRD Strategies; HRD in Strategic Organisations; Human Resource information

System; Human Resource Valuation and Accounting.

SCHEME OF EXAMINATION:

Total Marks : (Internal 20, External 80) = 100 marks

.

SUGGESTED READINGS:

1. Arthur, M., ‘Career Theory Handbook’. Englewood Cliff, Prentice Hall inc., 1991

2. Belkaoui, A R and Belkaoui, J M., ‘Human Resource Valuation: A Guide to Strategies and

Techniques’, Greenwood, Quorum Books, 1995

3. Dale, B., ‘Total Quality and Human Resources: An Executive Guide’. Oxford, Blackwell, 1992

4. Greenhaus, J H., ‘Career Management’, New York, Dryden, 1987

5. Kavanagh, M J etc., ‘Human Resource Information System: Development and Applications’.

Boston, PWS-Kent, 1993.

6. Mabey, C and Salama, G., ‘Strategic Human Resource Management’. Oxford, Blackwell, 1995

7. Thomson, R and Mabey, C., ‘Developing Human Resources’. Oxford, Butterworth-Heinemann,

1994


ORGANIZATIONAL DEVELOPMENT AND EFFECTIVENESS

COURSE NO. SSSUIMS-FSO 4 Max. Marks (Ext. Exam) : 70


OBJECTIVES:

The objective of this paper is to prepare students as organizational change facilitators using the knowledge

and techniques of behavioural science.

COURSE CONTENTS:

UNIT-I Organization Change – Concept of Change. An Overview; Approaches to Problem

Diagnosis, Pressures for change, Types of change. The change process.

UNIT-II Goals of planned change, Some major Techniques of Planned Change, Resistance to change;

Strategies to overcome Resistance to change.

UNIT-III Steps in OD, General OD Competencies, OD Skills.

UNIT-IV Designing Interventions – Interpersonal, Team, Inter-group and System.

UNIT-V Evaluation of OD, Ethics of OD, Professional, Future of OD.

SUGGESTED READINGS:

1. Abad, Ahmad. Etc., ‘Developing Effective Organization’. New Delhi, Sri Ram Centre for Industrial

Relations.

2. De Nitish., ‘Alternative Designs of Human Organizations’. London, Sage, 1988

3. French, W H and Bell, CH., ‘Organisation Development’. New Delhi, Prentice Hall of India, 1991

4. French, W L etc., ‘Organization Development Theory, Practice and Research’. 3rd

ed. New Delhi,

Universal Book stall, 1990

5. Harvey, D F and Brown, D R., ‘An Experiential Approach to Organization Development’.

Englewood Cliffs, New Jersey, Prentice Hall Inc., 1990

6. Huse, F.E. and Cummings, T. G., ‘Organization, Development and Change’. 3rd

ed. New York,

West, 1985

7. Sinha, Dharani, P. etc., ‘Consultants and Consulting Styles’. New Delhi, Vision, 1982.

8. Sudan & Naveen Kumar, ‘Organization Effictiveness and Change’, Anmol Pub. 2004.

9. Weiss W Joseph, ‘ Organization Behaviour & Change’ , South Westan Pub. Ind. Ed. Vikas Pub.



COURSE CURRICULUM

SESSION 2015 – 2016

SEMESTER – THIRD

SPECIALIZATION - FINANCE


SECURITY ANALYSIS AND INVESTMENT MANAGEMENT

COURSE NO. SSSUTMS-FSF 1 Max. Marks (Ext. Exam): 70


OBJECTIVES:

The objective of this course is to impart knowledge to students regarding the theory and practice of

Security Analysis and Investment Decision Making Process.

COURSE CONTENTS:

UNIT-I Introduction to investments - Nature and scope of investment decision – investment planning

& policy, investment process – Investment alternatives - Govt. Securities -Money market

instruments - equity bonds- mutual funds model derivative instruments - futures - options -

commodity futures, index futures - stock futures -hedge funds. Risk and return, Asset

allocation and security selection. Impact offiscal & monetary policy on investments,

comparison of investment products.

UNIT-II Mechanics of Investing; Markets and Brokers; Investment Companies; Market Indices and

Return; Operations of - mutual fund types – performance evaluation Indian stock market and

Bond markets, new issue market – Book building process - listing - secondary market - online

trading - dematerialization -Depository services - Mechanics of investing

UNIT-III Security Credit Ratings; Objectives of Security Analysis; Investment Alternatives; Valuation

Theories of Fixed and Variable income Securities; The Return to Risk and the Investment

Decision.

UNIT-IV Government Securities; Non-Security Forms of Investment; Real Estate Investment;

Investment Instruments of the Money Market.

UNIT-V Stock Market Analysis – Fundamental and Technical Approach, Efficient Market Theory;

Recent Developments in the Indian Stock Market.

SUGGESTED READINGS :

1. Amling, Frederic. Investment, Englewood Cliffs, New Jersey, Prentice Hall Inc., 1983

2. Bhalla, V K Investment Management: Security Analysis and Portfolio Management., 8th

ed. New

Delhi, S Chand, 2001

3. Fischer, Donald E. and Jordan, Ronald J. Security Analysis and Portfolio Management. 6th

ed. New

Delhi Prentice Hall of India, 1995

4. Fuller, Russell J. and Farrell, James L. Modern investment and Security Analysis. New York,

McGraw Hill, 1993.

5. Haugen, Robert H. modern Investment Theory. Englewood Cliffs, New Jersey, Prentice Hall Inc.,

1987

6. Huang, Stanley S C and Randall, Maury R. Investment Analysis and Management. London, Allyn

and Bacon, London, 1987

7. Sharpe, William F. etc Investment. New Delhi, Prentice Hall of India, 1997


INTERNATIONAL FINANCIAL MANAGEMENT



OBJECTIVES:

The objective of this course is to give students an overall view of the international financial system and

how multinational corporations operate.

COURSE CONTENTS :

UNIT-I Multinational Financial Management – an overview; Evolution of the International Monetary

and Financial System.

UNIT-II Managing short-term assets and liabilities; Long-run Investment Decisions, The Foreign

Investment Decision; Political Risk Management.

UNIT-III Multinational Capital Budgeting, Application and Interpretation.

UNIT-IV Cost of Capital and Capital Structure of the Multinational Firm. Dividend Policy of the

Multinational Firm.

UNIT-V Country Risk Analysis; Long-term Financing. Foreign Exchange Market.

SUGGESTED READINGS :

1. Abdullah, F A Financial Management for the Multinational Firm. Englewood Cliffs, New Jersey,

Prentice Hall Inc., 1987

2. Bhalla, V K International Financial Management 2nd

ed. New Delhi, Anmol, 2001

3. Buckley, Adrian. Multinational Finance. New York, Prentice Hall Inc., 1996

4. Kim, Suk and Kim, Seung. Global Corporate Finance: Text and Cases. 2nd

ed. Miami Florida, Kolb,

1993

5. Shapiro, Alan C. Multinational Financial Management, New Delhi, Prentice Hall of India, 1995

]


MANAGEMENT OF FINANCIAL SERVICES



OBJECTIVES :

The main objective of this course is to help students to learn the various financial services and their role

in the overall financial system.

COURSE CONTENTS:

UNIT-I Introduction to financial Services - characteristics of services - Distinctiveness of financial

services - financial systems and markets - concepts, Nature and Scope in India - Financial

Intermediaries - Corporate financial services - Retail financial services - financial institutions

changing technologies and regulations – The management and development of financial services,

sales and service outlets in

UNIT-II Management of Risk in Financial Services; Stock Exchange Operations; Mutual Funds;

Merchant Banking Services. Managing of issue shares and bonds-Mobilizing of Fixed Deposits-

Inter-Corporate Loans-

UNIT-III Regulatory and supervisory frame work - Role of RBI, SEBI, and Ministry of Finance, Govt. of

India- finance Bill and financial services - supervision and regulation of banking companies in

India - Regulatory/ Institutional / and Environmental constrains.

UNIT-IV Other Financial services- Leasing and Hire Purchase; Debt Securitization; Housing Finance,

Credit Rating; Credit Cards.

UNIT-V Banking and Insurance; Venture Capital, Factoring for Failing and Bill Discounting, Insurance;

SUGGESTED READINGS:

1. Bhalla, V.K. Management of Financial Services, Anmol, New Delhi, 2001

2. Bhalla, V K And Dilbag, Singh International Financial Centres, New Delhi, Anmol, 1997

3. Ennew, C, Trevor Watkins & Mike Wright: Marketing of Financial Services, Heinemann

Professional Publ., 1990

4. Gordan, E and K. Natarajan Emerging Scenario of Financial Services, Himalaya Publishing House,

1997

5. Meidan, Arthur Brennet, M. Option Pricing: Theory & Applications, Toronto, Lexington Books,

1983

6. Kim, Suk and Kim, Seung, Global Corporate Finance: Text and Cases, 2nd

ed., Miami Florida, Kolb,

1993


CORPORATE TAXATION

COURSE NO SSSUTMS-FSF 4 Max. Marks (Ext. Exam): 70


OBJECTIVES:

The objective of this course is to acquaint the participant with the implications of tax structure and

corporate profit planning in operational as well as strategic terms.

COURSE CONTENTS:

UNIT-I Basic Concepts of Income Tax; Residential status of a Company; Computation of Income. Set

off and Carry forward of Losses, Deductions and Exemptions in Additional Tax on

Undistributed Profits.

UNIT-II Computation of Tax Liability; Companies Profit Surtax Act. Meaning and Scope of Tax

Planning and Location of Undertaking.

UNIT-III Tax Planning Regarding Dividends Policy, Issue of Bonus Shares, Inter Corporate Dividends

and Transfers.

UNIT-IV Tax Planning Relating to Amalgamation and Merger of Companies.

UNIT-V Tax Considerations in respect of Specific Managerial Decision like Make or Buy, Own or

Lease, Close or Continue, etc.

SUGGESTED READINGS:

1. Ahuja, G K & Gupta, Ravi Systematic Approach to income Tax. Allahabad, Bharat Law House,

1999

2. Kyengar, A C Sampat Law of Income Tax. Allahabad, Bharat Law House, 1981

3. Kanga, J B and Palkhivala, N A Income Tax. Bombay, Vol. 1.3, N M Tripathi

4. Ranina, H P Corporate Taxation: A Handbook. 2nd

ed., New Delhi, Oriental Law House, 1985

5. Singhania, V K Direct Taxes: Law and Practice. Delhi, Taxman, 1991

6. Srinivas, E A Handbook of Corporate Tax Planning. New Delhi, Tata McGraw Hill, 1986



COURSE CURRICULUM

SESSION 2015 – 2016

SEMESTER – THIRD

SPECIALIZATION – HOSPITAL MANAGEMENT


COURSE NO SSSUTMS-HSF 1 Max. Marks (Ext. Exam): 70


HOSPITAL WASTE MANAGEMENT

OBJECTIVES:

The Objective of the Course is to familiarize the learner with the importance, techniques and the

procedures involved in the management of Hospital Waste.

UNIT I Hospital Hazards: Meaning – Types – Physical–Biological Mechanical – Psychological – Its

Impact on Employees – Preventive measures.

UNIT II Hospital Hazards Management: Meaning – Need – Principles – Purpose.

UNIT III Control of Hospital Acquired Infection: Types of Infection – Common Nosocomial Infection

and their Causative Agents – Prevention of Hospital Acquired Infection – Role of Central

Sterile Supply Department – Infection Control Committee – Monitoring and Control or

Cross-Infection – Staff Health.

UNIT IV Biomedical Waste Management: Meaning – Categories of Biomedical wastes – Disposal of

biomedical waste products – Incineration and its importance – Standards for Waste

Autoclaving, Micro Waving and Deep Burial – Segregation – Packaging – Transportation –

Storage.

UNIT V Human Waste Disposal and Sewage Disposal: Diseases carried from excreta – Sanitation

barrier – Methods of Excreta disposal – Sewage wastes: Meaning – Composition – Aims of

Sewage disposal – Decomposition of Organic Matter – Modern Sewage Treatment –

Drawbacks of improper disposal of wastes – Solid and liquid.

Reference Books:

1. Sharma – Holistic approach to Hospital Waste Management published by Dept. of

Hospital Administration – AIIMS, New Delhi, 2006.




LEGAL AND ETHICAL ISSUES FOR HOSPITALS

OBJECTIVES:

The Hospital being a part of the larger socio political set up the student will be exposed to the legal and

ethical issues pertaining to the Hospitals.

UNIT I Establishment, Registration and Regulation of Health Care Organization: Registration and

Regulation of Healthcare organization under Andhra Pradesh Private Medical Care

Establishment Act 2002; Formation of Health care Organization under Partnerships and

Corporate basis (private and public) and compliance with Medical Council of India Act.

UNIT II Hospitals and Labour Enactments: Hospital as an Industry – Unrest in Hospitals – Dispute

Settlement Mechanism, Arbitration, Conciliations and Adjudication of Disputes; Role of Trade

Unions, Unfair Labour Practices and Victimization – Disciplinary Actions – Requisitions of a

valid disciplinary enquiry – Service Conditions – Retrial benefits – Social Security and

Insurance.

UNIT II Hospital Services and Law: Contractual obligations in Hospital Services – Requisites of a valid

contract – Hospital as a ‘bailee’ – Physicians – Patient relations – duties towards patients by

medical and Para-medical staff – medical ethics and code of conduct to be observed in rendering

hospital services, MCI Guidelines, OATHS.

UNIT IV Medico Legal Issues: Police Investigation – Giving evidence – Court deliberations organ

transplantation – Euthanasia (mercy killing) – Diagnosis, prescriptions and administration of

drugs – Post treatment serves – Anesthesia, Surgery and sale of drugs.

UNIT V Liability of Hospitals: contractual liability – Award of damages and principles relating thereto,

criminal liability and defenses available to hospitals and medical staff. Tortuous liability and

vicarious liability. Legal remedies available to patients. Remedies under contract law, tort,

criminal law and consumer protection act. CP Act, RTI.

References: 1. S.L. Goel, Healthcare Management and Administration, Deep & Deep Publications Pvt. Ltd.

New Delhi, 2010.

2. Srinivasan, A.V. (ed.), Managing a Modern Hospital, Chapter 12, Response Books, New

Delhi, 2009.

3. Encyclopedia of Bio-medical Ethics – Two Volumes.




HEALTH CARE ECONOMICS

OBJECTIVES:

The course is intended to provide an in-depth knowledge about the sources of funds and its

effective utilization to achieve a better quality of health care services within a reasonable cost.

UNIT I Managerial Economics – Introduction – Scope – relevance – hospital resources issues – Demand

Analysis – Demand forecasting – purpose – methods – criteria for a good forecasting method –

consumer durable goods – capital goods – determinants of market demand – law of demand –

demand curve.

UNIT II Concept of resource allocation – cost analysis – concepts – classification – short run – long run

cost functions – Economics of size – economies and dis-economies of scale – input output

analysis

UNIT III Market Structure – pricing policy – pricing under perfect competition – under pure monopoly –

Economic Fluctuations and business – business cycle – business policy – inflation - monetary

and fiscal policies.

UNIT IV Public – Government’s role in different socio-economic systems, Budgets – Allocation of

Medical field – central – state governments – structure – five year plans.

UNIT V Medical Tourism : Role of Medical Tourism, Methods to attract Foreign Medical Tourists,

Facilities available for foreign patients, Role of travel Agencies, Govt. Policy on Medical

Tourism.

Reference Books :

1. Even J. Douglas : Managerial Economics – Theory, Practice and problems, Prentice Hall of India,

2. Dufty N.F. Managerial Economics – Wesley Publishing House, New York, 2007

3. Stills E. Addison : Managerial Economics, Homewood, Illionois, Dersey Press Inc, 2008.

4. Spencer M.H. : Managerial Economics, Homewood, Illinois, Richard C. Irwin Inc, 2009

5. Verma J.C. : Managerial Economics – Concepts and Analysis for Business Decisions in Indian

Environment, Lawrence Publishing House, New Delhi, 2006.

6. Varshey R.L. & Maheswari K.L : Managerial Economics, Sultan Chand & Sons Publishers,

7. Thomas P.C. : Managerial Economics.2005.

8. Salratore Dominick : Managerial Economics in Global Economy, Thomson, 2006.

9. Dean Joel : Managerial Economics, Prentice Hall India, Eastern Economy Edition, 2008

10. Dwivedi D.N : Managerial Economics, Vikas, 2009.




HOSPITAL SERVICES MARKETING

OBJECTIVES:

The objective of this course is to enhance the marketing skills of the student with special

reference to Hospital Services marketing.

UNIT I Core concepts of Marketing – Marketing Environment Analysis – Competition Analysis – The

scope of Hospital Services Marketing.

UNIT II Service Characteristics and their strategic implications, Service Consumer Behaviour – Service

Marketing strategy – Market segmentation – targeting and positioning – Service Marketing Mix

– Service Triangle.

UNIT III Designing health care service products – New Service Development process – PLC – Physical

evidence – Pricing Strategies, Channel management in Hospitals, Franchisee management.

UNIT IV Internal marketing – Importance and Objectives – Roles of a service employee – Internal

marketing strategies ; External marketing – Promotional mix – Promotional campaign design ;

Interactive marketing.

UNIT V Service distribution; Service Demand and Capacity Management; Service Quality Management –

GAP model, SERVQUAL model – Service recovery strategies.

Reference Books :

1. Ramamohana Rao, K., Services Marketing, Pearson Education (Asia),

2. Kotler Philip, Marketing Management (Millennium Edition), PH1, New Delhi, 2006.

3. Zeithaml bitner, Yalarie A., Service Marketing – Cases in Marketing Management, MC Graw Hill,

New York, 2007

4. Srinivasan, R., Services Marketing (The Indian Context), Prentice Hall India, New Delhi, 2006

Bhattacharya. C., Services Marketing, Excel Books, New Delhi, 2006.

5. Ravi Shankar, Services Marketing (Indian Perspective), Excel Books New Delhi, 2004.

6. Christopher Lovelock & Jochen Wirtz, Services Marketing (People, Technology and Strategy),

Pearson Education, New Delhi, 2004.

7. Saxena, Rajan, Marketing Management, Tata McGraw Hill, New Delhi, 2008

8. A.P. Govani, Sales Management PH1, New Delhi, 2007.

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