Post on 23-Jul-2020
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SRI PADMAVATI MAHILA VISVAVIDYALAYAM, TIRUPATI
(Women’s University) DIRECTORATE OF DISTANCE EDUCATION
Programme Project Report MASTER OF BUSINESS ADMINISTRATION (MBA)
Directorate of Distance Education, Sri Padmavati Mahila Visvavidyalayam (Women‟s University), Tirupati (A.P) would like to start Degree
of Master of Business Administration (MBA) through Distance Mode. Master of Business Administration is popularly known as MBA is a
postgraduate professional Inter disciplinary Program which is mostly done by
students after their graduation. The Master of Business Administration
typically requires two years of full-time study. The Curriculum comprises of
courses such as Quantitative techniques for Decision Making, Research
methodology for management research, accounting, Organaisation Behaviour,
Strategic Management, E- business, Operations Management finance, human
resource management, economics, statistics and marketing ,Entrepreneurship
or supply chain management.
MBA Programme Mission:
MBA Program aims at the aspirant women to learn the leadership,
Management and entrepreneurial Knowledge in international as well as
National Business Environment being an premier Institution.
a) Programme Objectives
Providing best learning experience in conceptual, technical and managerial skills to young women.
Fostering innovative, analytical thinking with international outlook and
developing entrepreneurial attitude, coupled with social responsibility and ethical values.
To provide aspirant women with requisite knowledge and skills to become professional managers and entrepreneurs in the emerging competitive
global business environment.
To inculcate management knowledge through research and disseminate it
through publications.
b) Relevance of program with HEIs Mission and Goal :
Our University SPMVV mission is “Emancipation of women through
knowledge”.
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MBA programme is aligning its goal to the SPMVV mission with aim of
producing the aspirant women as leaders, Managers and Entrepreneurs
requisite knowledge with professional ethics and knowledge.
c) Nature of Prospective Target Group of Learners :
The prospective target group are women from rural as well as urban ,
working executives who are having aspirations of becoming efficient
Executives and entrepreneurs to fulfill their dreams of reaching self
actualization needs.
d) Appropriateness of Programme to be conducted in Open and
Distance Learning Mode to Acquire Specific Skills and Competence:
The MBA program offers an opportunity for aspirant graduates to
acquire theoretical as well as real time Business Management knowledge in
global and national environment in different business verticals Operations
Management, Entrepreneurship, Supply chain Management, financial
Management, Marketing Management and Human resource management.
A Master's graduate in Business Administration has the advantage of entering
a career either in academics, research or, CEOs ,Business Analysts, Business
Consultants and Entrepreneurs
(a) Instructional Design:
(i) Curriculum structure of MBA
SEMESTER – I
Code Title Hours (Theory)
Internals+
Externals
Total Marks
Credits
MBA101 Management & Organizational Behavior
4 30+70 100 4
MBA102 Managerial Economics 4 30+70 100 4
MBA103 Accounting for Managers 4 30+70 100 4
MBA104 Business Communication 4 30+70 100 4
MBA105 Business Research Methods
4 30+70 100 4
Total 500 20
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SEMESTER – II
Code Title Hours
(Theory)
Internals+
Externals
Total Marks
Credits
MBA 201
Management Information Systems
4 30+70 100 4
MBA202 Marketing Management 4 30+70 100 4
MBA 203
Financial Management 4 30+70 100 4
MBA 204
Operations Management 4 30+70 100 4
MBA205 Human Resource Management
4 30+70 100 4
Total 500 20
SEMESTER – III
Code Title Hours (Theory)
Internals+ Externals
Externals
Total
Marks
Credits
MBA 301 Business Analytics 4 30+70 100 4
MBA 302 International Business 4 30+70 100 4
MBA 303 Business Laws & Environment
4 30+70 100 4
MBA 304 Elective - I
Elective – II
Elective - III
4 30+70 100 4
MBA 305 4 30+70 100 4
Total 500 20
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Electives:
MBA 304 F
MBA 305 F Elective – I
1. Security Analysis & Portfolio Management
2. Marketing & Financial Services
4 30+70 100 4
MBA 304 H
MBA 305 H Elective – II
1. Industrial Relations
2. Human Resource Planning
4 30+70 100 4
MBA 304 M
MBA 305 M Elective – III
1. Market Research & Consumer Behaviour
2. Sales And Supply Chain Management
4 30+70 100 4
SEMESTER – IV
Code Title Hours (Theory)
Internals+ Externals
Externals
Total
Marks
Credits
MBA 401 Entrepreneurship Development
4 30+70 100 4
MBA 402 Business Policy and Strategic Management
4 30+70 100 4
MBA 403 Industrial Project 4 30+70 100 4
MBA 404 Elective – I
Elective – II
Elective - III
4 30+70 100 4
MBA 405 4 30+70 100 4
Total 500 20
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Electives:
MBA 404 F
MBA 405 F Elective – I
1. International finance
2. Financial Derivatives
4 30+70 100 4
MBA 404 H
MBA 405 H Elective – II
1. Stress Management
2. Organizational Development
4 30+70 100 4
MBA 404 M
MBA 405 M Elective – III
1. Service Marketing
2. Retail Marketing
4 30+70 100 4
Instructional Delivery Mechanism
The programme will be delivered in a blended mode i.e. through resource –
based self – learning, face-to-face academic counseling, workshops, Industry
interaction , teaching practice, faculty- learner interactions (in person or
through online SPMVV Learning Management System) etc.
Media:
Preparation of self-learning material in print will be the major media supported
by audio and video lessons.
Duration of the programme: 4 Semester
Faculty and support staff:
Teaching faculty of the Department is primarily responsible for providing
blended learning environment. The instructions related to programme are
provided by the respective registering units under the overall guidance of the
Department. Faculty from some other Management Institutes and constituent
colleges are also associated with lecture and tutorial work in the Department.
- Faculty:
Dr. J. Katyayani, Professor Dr. B.Vijayalakshmi, Professor
(Assistance Professor on Contract) Dr. N.Sree Rajani, Assistant Professor Dr. G.Latha, Assistant Professor
Dr. V.Bhargavi, Assistant Professor Dr. G. Subhashini, Assistant Professor
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Ms. Y.Suneetha, Assistant Professor
Academic Consultant Ms. A. Parvathi, Academic Consultant
- Support staff: Secretarial Assistant -01, Office Subordinate-01
Instructional Design:
- Self learning study material
- Computer-aided materials
- Contact classes and face to face interaction
- MOOCs
(f) Admission procedures:
(i) Directorate of Distance Education shall adopt the admission procedure laid down by the University by following the rule of reservation as per
the AP reorganization act of 2014. (ii) Eligibility:
(a) Any graduate with 50 per cent marks (SC/ST/B.C candidates with
45% marks) is eligible. Further, she must also have studied Mathematics as one of the subjects at SSC/X class/Intermediate level. The candidate should have appeared for State-wide Entrance
Test (ICET) conducted by APSCHE or any other state or national wide aptitude test for management.
(b) The candidate with professional qualification like MBBS/BDS/CA/ ICWA/ACS/AMIE/AIEME etc., is also eligible.
(c) Candidates with 2 years of work experience in industry and related
sectors after graduation need not appear for Entrance Examination and can seek admission directly.
(iii) Fee Structure: Rs.30,000/- for the course that includes course fee, study material etc.
Curriculum Transaction:
The Contact Programme Classes will be conducted in face to face mode in every Learner Support Centre and Nodal Centre for 10 days in a semester
i.e., 240 hours for 4 semesters.
Evaluation:
(A) Assignments: In the form of periodic assignments which carry a
weightage of 30%. There will be two assignments per subject paper. The
average of the marks obtained in the two assignments will be counted
for the purpose of internal marks.
(B) Year-end Examination: The candidate shall be required to take an
examination at the end of the each academic year as detailed in the
scheme of examination. Each paper of the examination shall unless
otherwise prescribed, be of three hours duration and carry 70 marks.
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(c) Project Report: The Candidate has to do the project in any of the
reputed Company in the second Semester (May-June) and submit the
report for hundred marks under the guide allotted by DDE, SPMVV.
Viva-voce examination
There shall be a Viva-voce examination at the end of First & second years. The
questions will be related to the subjects studied in the respective year as well
as the current industry highlights. The Maximum marks for Viva-voce
examination are 100. A candidate is declared to have passed if she gets a
minimum of 50% of marks in Viva-voce examination.
g) Library and Learning Facilities
The Library has INFIBNET facility, through which it providing access to Science direct, IEEE journals Spinger Journal etc to students.
Newspapers and news magazines
Newsletters of Management professional associations Faculty research
report and publications
Student term papers/research reports/dissertations/thesis
Library catalogues
Relevant audio-visuals such as slide shows, audio and video cassettes and audiovisual equipment such as overhead projectors, slide projector,
television, audio and video cassette players, LCD projector and laptop computer are available for use in class, seminars, and training programmes
Computer, e-mail and internet facilities are available for students, staff and
others
Photocopy facilities are available for students, staff and others
Book bank is facilitated
Library opens at least one hour before the first class and until at least three hours after the classes close, on all the 180 teaching days. Library is open
for extended hours, throughout the year
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Communication Facilities
Phone, fax and email facilities are available, especially for communication with the industries The institution has a website and regularly updates it.
h) Cost Estimation of the Programme and the provisions:
Estimated Expenditure:
Staff Salaries - Salaries shall be paid as per
University regulations
Student Support Services - Rs.2,00,000-00
Material Development - Rs.10,00,000-00 For updating the SLM
To Study Centres (academic activities and - Rs.30% of the learner‟s
administration etc.) fee on prorate basis
Working Expenditure &
Contingencies - Rs.1,00,000-00
i) Quality assurance mechanism and expected programme
outcomes
Quality and professional course material with real time case studies will be prepared with the help of experts. Audio, Visual and advanced technology will be used in teaching the learners which will be
promoted by effective coordinators. It would enhance the Communication Skills and employability skills of the learners.
Career opportunities
Entrepreneurship or Employment in various corporate sectors in the verticals of Finance, production , Marketing , Operations Management Accounts and Taxation departments, Banking sector, Research
Associations, Indian Civil Services, Indian Statistical Services, Indian Economic Services, Insurance Industries and Educational Institutions as executives/CEO.
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DIRECTORATE OF DISTANCE EDUCATION:
SRI PADMAVATI MAHILA VISVAVIDYALAYAM: TIRUPATI MBA – First Semester Syllabus
MBAD1.01 MANAGEMENT AND ORGANISATIONAL BEHAVIOUR
Objectives
To equip the students with Retail Marketing Systems.
To train the student in the field of retail marketing.
UNIT - 1 ROLE OF A MANAGER Task of a Professional Manager - Responsibilities of a Professional Manager - Management Systems and
Processes - Managerial Skills. UNIT - 2 DECISION MAKING Organisational Context of Decisions - Decision
Making Models - Decision Making-Techniques and Processes - Management by Objectives.
UNIT - 3 ORGANISATIONAL CLIMATE AND CHANGE Organisational Structure and Managerial Ethos - Management of Organisational Conflicts - Managing
Change. UNIT - 4 ORGANISATIONAL STRUCTURE AND PROCESSES: Organisational
Structure and Design - Managerial Communication - Planning Process – Controlling - Delegation and Interdepartment Coordination
UNIT - 5 BEHAVIOURAL DYNAMICS: Analysing Interpersonal Relations- Leadership Styles and Influence Process - Group Dynamics.
Reference
1. Stephen P Robbins ORGAIZATIONAL BEHAVIOR ;Pearson education,
New Delhi
2. Aswathappa; ORGANZIATIONAL BEHAVIOR; Himalaya Publishing Co, New Delhi
3. Mirza S Sayadain ; ORGANIZATIONAL BEHAVIOR; Tata McGraw Hill,
New Delhi
4. Robbins and Coulter ; MANAGEMENT; Pearson education, New Delhi
5. Robbins and Decenzo ; MANAGEMENT ;Pearson education, New Delhi
6. Kreitner ; MANAGEMENT (AITBS)
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MBAD1.02 MANAGERIAL ECONOMICS
Objectives
To equip the students with Retail Marketing Systems. To train the student in the field of retail marketing.
UNIT- I INTRODUCTION TO MANAGERIAL ECONOMICS: Scope of Managerial
Economics - The Firm: Stakeholders, Objectives & Decision Issues - Basic Techniques.
UNIT –II DEMAND AND REVENUE ANALYSIS: Demand Concepts and Analysis - Demand Elasticity -Demand Estimation and Forecasting.
UNIT- III PRODUCTION AND COST ANALYSIS: Production Function - Cost Concepts and Analysis I - Cost Concepts and Analysis II -Estimation of
Production and Cost Functions.
UNIT - IV PRICING DECISIONS: Market Structure and Barriers to Entry -
Pricing Under Pure Competition and Pure Monopoly - Pricing Under Monopolistic and Oligopolistic Competition - Pricing Strategies.
UNIT- V COMPREHENSIVE CASES in various Business Domains.
References
1. G.S.Gupta: Managerial Economics (Tata McGraw Hill) 2. Damodaran S., Managerial Economics ( Oxford)
3. H.Craig Peterson, W. Cris Lewis: Managerial Economics (Pearson Education)
4. Keat. P.G., Young. P.Y: Managerial Economics (Pearson Education)
5. Geetika, Ghosh P, Choudhury PR Managerial Economics (Tata McGraw Hill)
6. Mithani D.M: Managerial Economics (Himalaya)
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MBAD1.03 ACCOUNTING FOR MANAGERS
Objectives
To equip the students with Retail Marketing Systems.
To train the student in the field of retail marketing.
UNIT - 1 ACCOUNTING FRAMEWORK: Accounting and its Functions -
Accounting Concepts and Standards - Accounting Information and its Applications.
UNIT - 2 UNDERSTANDING FINANCIAL STATEMENTS: Construction and Analysis of Profit and Loss Account - Construction and Analysis of Balance Sheet - Construction and Analysis of Funds - Flow and Cash Flow Statement
UNIT - 3 COST MANAGEMENT: Understanding and Classifying Costs -
Absorption and Marginal Costing - Cost-Volume-Profit Analysis - Variance Analysis.
UNIT - 4 FINANCIAL AND INVESTMENT ANALYSIS: Financial Management: An Introduction - Ratio Analysis - Leverage Analysis - Budgeting and Budgetary
Control - Investment Appraisal Methods UNIT- 5 FINANCIAL DECISIONS: Management of Working Capital - Capital
Structure - Dividend Decisions References
1. S.N. Maheswari: “Financial Accounting” (Vikas) 2. Jelsy Joseph Kuppapally, “Accounting for Managers” (PHI)
3. Ambrish Guptha, “Financial Accounting for Management”, (Pearson) 4. Jawaharlal :Accounting for Managers (Himalaya) 5. Namrata Agrawal: Financial Accounting on Computers (Dreamtech)
6. Shashi K. Guptha, “Accounting for Managerial Devision” (Kalyani Publishers)
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MBAD 104 – BUSINESS COMMUNICATION
Objectives
practice in oral and written communication in the context of Business Management
UNIT – I Foundations of Business Communication – Nature and Scope –
Communication Process – Communication media – Barriers to Communication
– Significance to managers
UNIT – II Oral Communication – Importance – Business Presentations and
Public Speaking – Effective Listening – Meetings and Conferences – Group
Discussions and Team Presentations. Types of interviews – preparing for
interviews
UNIT – III Written Communication – Importance – Reading and Writing Skills –
Business Letters – Business Reports and Proposals –Resume Building ; E-mail
– Circulars and Notices. Speed reading, and time management.
UNIT – IV Non-Verbal Communication – Significance – Types of Non-verbal
Communication – Interpersonal Communication: Transactional Analysis –
Johari Window – Group Communication
UNIT – V Corporate Communication – Principles of effective organizational
communication - Ethics in Business Communication – Technology based
Communication Tools – Cross Cultural Communication , Business Etiquette.
References:
1. Bovee C.L., Thill J.V. and Chatterjee A: “Business Communication Today”
(Pearson) 2. Meenakshi Raman and Prakash Singh: “Business Communication”
(Oxford) 3. Lesikar V.R., and Flatley M.E. : “Basic Business Communication” (Tata
McGraw Hill)
4. Krizan et al.: “Business Communication” (Thomson) 5. Scot Ober: “Contemporary Business Communication” (Biztantra)
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MBAD 105- BUSINESS RESEARCH METHODS Objectives
To develop basic skills to apply mathematical and statistical techniques
for solving business problems
To help students understand quantitative and for management decision making and research.
UNIT –I Research – concept – Value of research – Bayesian analysis – Research methodologies: explorative, descriptive and causal – Research process and
Limitations – Problems definition – Setting research objectives – Hypothesis formulation – Data sources : Primary and secondary.
UNIT – II Instruments of research – Questionnaire – Interview – panel research – Scale construction – Attitude scales such as Liker scale –Multidimensional
scaling – Sampling techniques - Conjoint measurement UNIT – III Testing of Hypothesis – Type-I error-Type –II error–Parametric
Analysis- Testing of means , proportion, and Variance – Correlation – Regression analysis- Non Parametric Analysis- Chi square test –Reliability Test-
Simple problems UNIT – IV Multivariate analysis concepts and applications – Factor analysis –
Multiple regression analysis–Cluster analysis UNIT- V Report writing :- Significance-layout of Reports – Types of Reports -
.mechanics of writing reports & presentation – Norms for using Index and bibliography.
Reference 1. Levin ; INTROUCTION TO STATISTICS ;Prentice Hall, New Delhi.
2. Green and Tull ; MARKETING RESEARCH ;Prentice Hall, New Delhi.
3. Akar and Day; Marketing Research ;Willey and sons.
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MBAD 201 – MANAGEMENT INFORMATION SYSTEMS
Objectives
To equip the students with the systems knowledge
To train them in designing and utilizing information systems for effective
decisions
UNIT –I Information and systems concepts, Types of Information systems on
organizations, Decision making process, Individual vs. organization models,
Managing H/W, S/W and data resources, I.T. Infrastructure for the
organization, the digital firm.
UNIT –II MIS design: importance of MIS, Approaches for the MIS design:
Traditional and Modern approaches, MIS growth model.
UNIT – III Management support systems: Decision support systems, expert
systems, Concepts of Data mining, Data warehousing and OLAP.
UNIT – IV Functional Information systems: Marketing, Manufacturing,
Financial and Human resource Information systems.
UNIT – V Information systems security and control: vulnerability and abuse,
Fire walls and systems audit, Managing global Information systems.
References:
1. Kenneth C. Lauadon and Jane. P. Lauadon : Management Information
Systems (Pearson Education)
2. Robest Sehutheis and Mary Sumner : Management Information Systems
(Tata McGraw Hill)
3. James A O „Brien : Management Information Systems (Tata McGraw Hill)
4. Murthy CSV : Management Information Systems ( Himalaya)
5. Dharminder Kumar & Sangeeta Gupta: Management Information
Systems ( Excel)
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MBAD 202 - MARKETING MANAGEMENT
Objectives:
To familiarize the students to the key concepts, role and tools of
marketing and
To train the students to become future marketing managers with
industry orientation
Unit - I Marketing – Definition – Marketing concepts – Marketing Management
and Environment – Challenges to Marketing: Consumerism – CRM –
globalization & E-marketing – Marketing research and information systems –
organizing for marketing
Unit - II Consumer Behavior – Factors influencing consumer behavior –
Market Segmentation – Targeting – Positioning – Marketing mix elements –
Marketing plan, Ethics in Marketing Management.
Unit - III Product Management – Levels of product – Types of products –New
product Development - Product life cycle - Branding and Packaging – Product
line and mix strategies – Pricing policy – objectives –– Methods of pricing
Unit - IV Distribution – Functions - Channel types and factors influencing
selection of channels – Logistics and supply chain management – Promotion
mix – Factors affecting promotion mix - Promotion budgets - Advertising
Management
Unit - V Trends in Marketing- Social Media in marketing - Direct marketing –
Telemarketing – Network marketing - Green Marketing
References:
1. Philip Kotler ; MARKETING MANAGEMENT ANALYSIS, PLANNING AND
CONTROL ;Pearson Education, New Delhi
2. Ramaswamy and Namakumari ; MARKETING MANGMENT (MacMillan),
3. Rajan Sexana ; MARKETING MANAGEMENT ;Tata McGraw Hill, New
Delhi
4. William J Stanton, Michel J Etzel, Bruce J Walker ;
FUNDAMENTALS OF MARKETING, McGraw Hill, New Delhi
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MBAD 203 – FINANCIAL MANAGEMENT
Objectives:
To familiarize the student with the key concepts of financial Management
To develop the application skills of Financial Management for business
UNIT – I Introduction, meaning of finance – Functions of finance – Objectives
of financial management Profit Vs Wealth maximization – Organization of
finance function – Role of the financial manager. (Theory only)
UNIT – II Capital Structure, Leverages and Cost of Capital: Theories of capital
structure – NI, NOI, Traditional and MM Theories – Operating and Financial
Leverages - Computation of Leverages – Specific cost of capital – Determination
of weighted average cost of capital. (Theory and Problems)
UNIT – III Management of Working Capital: Concepts – Need for working
capital – Operating cycle – Estimation of working capital requirements –
Management of cash, receivables and inventory (Theory and Problems).
UNIT – IV Capital Budgeting: Concept - Significance – Process – Techniques of
capital budgeting – Payback period (PB), Accounting Rate of Return (ARR), Net
Present Value (NPV), Internal Rate of Return (IRR) and Profitability Index (PI)–
Capital rationing. (Theory and Problems).
UNIT – V Dividend Policy: Types of dividends – Factors influencing the dividend
policy – Forms of dividend – Cash dividend - Bonus shares – share repurchase
– methods of share repurchase - stock split Theories of dividends – Walter,
Gordon and MM Hypothesis (Theory only).
References:
1. James and C Van Horne; FINANCIAL MANAGEMENT AND
POLICY;Pearson Education, New Delhi
2. Prasanna Chandra; FINANCIAL MANAGEMENT; Tata McGraw hill 2007, New Delhi
3. I M Pandey, FINANCIAL MANAGEMENT (Vikas publishing) 2008
4. R.Charles Moyer; CONTEMPORARY FINANCIAL MANAGEMENT ;Thomson Learning, New Delhi
5. M.y.Khan& P.K.Jain ; Financial Management (TMH), 2008.
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MBAD 204 – OPERATIONS MANAGEMENT
Objectives:
To train students with basic principles and techniques of operations management
To educate the students about the significant of Operations management to organizational decision making
UNIT – I Concept and significance of OM – Goals and Key decision areas – Systems
approach – Operation Strategy Framework – Manufacturing Architecture – Service
Strategy - Contemporary challenges – Ethics in Production Management
UNIT – II Process Design – Influencing Factors – Types – Choosing The Right Design
– Capacity Planning – Economies Of Scale – Economies Of Scope – Location –
Significance – Layout-Types.
UNIT – III Services operations planning & Scheduling – Quasi – Manufacturing –
production planning and control for mass, Batch and job shop production –
Scheduling techniques – Sequence rules – Johnson‟s rules – Work Study – Work
Measurement Techniques.
UNIT – IV Quality management – Significance – Techniques – simple problems as
control charts (X-R chart, NP Chart C-chart) Plant maintenance – Preventive Vs break
down maintenance – Simple Problems.
UNIT – V MATERIALS MANAGEMENT:-Purchase System and Procedure - Stores
Management - Standardisation, Codification and Variety Reduction - Waste
Management.-Inventory management – Techniques – ABC analysis- EOQ – just in
time – Simple problem on EOQ-
References:
1. Alan Muhlemann, “PRODUCTION / OPERATIONS MANAGEMENT; Pearson Education, New Delhi
2. M.Norman Gaither and Greg frazier, ; OPERATIONS MANAGEMENT ; Thamson
Asia, New Delhi 3. K.Aswathappa and K.Frither Behtt, ; “PRODUCTION/OPERATIONS
MANAGEMENT Himalaya), New Delhi 4. SN Chary, - “PRODUCTION/OPERATIONS MANAGEMENT ;TataMcGraw Hill,
New Delhi
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MBAD 205. HUMAN RESOURCE MANAGEMENT
Objectives:
To develop Human Resource Management skills of management students
To orient them to Human issues in business and problem solving
UNIT - I
Human Resource Management – Concept – Nature – Significance – objectives and
functions, Process- Strategic role of HRM- Corporate Level Strategies– environmental
forces and challenges – Organization of HRM functions – Contemporary HR trends.
UNIT - II
Human Resource planning – Inventorying – Forecasting – Job analysis methods: Job
description and specification – Recruitment– sources of recruitment – selection
process and Selection tests – Placement and induction- Career Planning and
development methods.
UNIT - III
Performance appraisal – Objectives – Importance – Methods – Reward management –
Job evaluation Wage and salary compensation – Fringe benefits – Bonus- Reviewing
& managing performance-performance management and strategic planning.
UNIT - IV
Human Resource Development (HRD) – Objectives – Determining training needs,
Methods of Training – Designing, Organizing and evaluating T&D programs.
UNIT - V
International HRM – Objectives – Morgans Model of IHRM – Challenges of IHRM –
Cross cultural management -Building a high performance culture-,Rewards- Human
Resource Audit- Ethics in HRM.
References:
1. Dessler Gary, HUMAN RESOURCE MANAGEMEN; Pearson Education, New
Delhi
2. Ashwathappa ; HUMAN RESOURCE AND PERSONNEL MANAGEMENT; Tata
McGraw Hill, New Delhi
3. P.Subba Rao; PERSONNEL AND HUMAN RESOURCE MANAGEMENT
;Himalaya Publications, New Delhi
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MBAD 301: BUSINESS ANALYTICS
Objectives:
To familiarize the student with business analytic tools and data science tools
To train the students in using digital marketing with reference to business
applications
UNIT – I Data Visualization for Managers: Visualization Imperative – Message to
Charts – Visual Perception– Grammar for Graphics (using R) – Component level
design of tables and graphs – Storytelling using Visualization.
UNIT – II Data Science using R: Exploratory Data Analysis – data mugging /
scraping/ sampling/ cleaning – handling big data – automation of data analytics
solutions.
UNIT – III Business Data Mining: Best practices in data analytics and business
intelligence – clustering – decision tree – neural networks – associations / market
basket analysis – Text Mining.
UNIT – IV Product Management – Marketing – Mix Allocation – Customer
management.
UNIT – V Digital Marketing – Evolution of digital marketing –– search engine
marketing – PPC and online advertising – Social media marketing –Email marketing –
CRM & CX in digital marketing –– web analytics – social media analytics – mobile
marketing
References:
1. FUNDAMENTALS OF BUSINESS ANALYTICSby R.N.Prasad and Seema
Acharya
2. Business Analytics with Management Science Models and Methods First
Edition by (Arben Asllani)
3. Business Analytics Using R - A Practical Approach by Umesh Apress
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MBAD 302. INTERNATIONAL BUSINESS
Objectives:
To acquaint the students with basic knowledge on international Business
management
To train the students according to the global scenario
UNIT – I International Business: An overview - Types of International Business;
The External Environment- The Economic and Political Environment - The
Human Cultural Environment - Influence on Trade and Investment Patterns -
Trade theories.
UNIT – II World trade regulatory frame work - Tariff and Non-Tariff Barriers -
WTO, Regional Blocks - International production- Internationalization of
Service Firms - Operation Management in International Firms.
UNIT – III World Financial Frame Work - Balance of payment - Foreign
Exchange Market Mechanism-Determinants of Exchange Rates - Euro-
currency Market - Offshore Financial centers – Export Management .
UNIT – IV International Financial Institutions and Liquidity – IMF –
International Liquidity and SDRs - IBRD – IDA – IFC – MIGA – Non-Banking
Financial service firms.
UNIT – V Country risk analysis: International rating agencies- sovereign and
currency ratings, their influence on FDI and FIIs. FDI policy, benefits.
Reference:
1. Alworth Julian S.The Finance, Investment and Taxation Decision of
Multinationals, London, Basil Blackwell, 1988.
2. Bhalla, V K and S. Shivaramu.International Business Environment and
Business,New Delhi,Anmol,1995.
3. Bhalla,V K International Economy Liberalization Process. New Delhi,
Anmol, 1993.
4. Daniel, John D and Readebangh, Lee H International Business. 5th ed.,
New York, Addision Westey, 1989.
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MBAD 303. BUSINESS LAWS & ENVIRONMENT
Objectives:
To acquaint the students with fundamental knowledge Business
environment.
To train the students to know the business law and application in
Management.
UNIT –I Law of Contract – Contract and its Essentials – Different types of
contracts – Offer and acceptance – Capacity of parties to contract –
Consideration – Consent – Coercion – Undue influence – Misrepresentation –
Fraud – Mistake – Legality of Objects – Unlawful and illegal agreements – Quasi
contracts – performance of contract – Breach of contract.
UNIT –II Law of partnership-formation-kinds of partners-Authorities-rights and
liabilities-dissolution of firm - Duties and responsibilities - Negotiable
instrument act- Dishonor of instruments
UNIT –III Company Law - Formation of companies – Kinds of companies –
Doctrine of Ultra Virus – Memorandum of Association – Articles of Association –
Prospectus – Share Capital
UNIT- IV Business Environment - Concept and Significance kinds of
Environment – Role of IMF – World Trade Organization.
UNIT – V Intellectual Property Rights (IPR)-Understanding Patents- Patenting
in India - Patent Protection - Amendment to Patent Law - Trademarks -
Copyright – GATT.
References:
1. SS Gulshan and G.K Kapoor, Busuness Law ,New Age International
Publishers(p)Ltd. New Delhi.
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MBAD 304 F: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Objectives:
To acquaint the students with fundamental knowledge of security
analysis and portfolio management.
To train the students in the real environment of stock market.
UNIT – I Investment : Investment objectives – Elements of investment –– Types
of investments - Financial investments – Non-financial investments – Risk and
Return – Types of risks - Measurement of risk and return (Theory only).
UNIT – II Securities analysis: Objectives of securities analysis – Fundamental
analysis – Technical analysis – Dow theory – Technical indicators - Efficient
market theory – Random walk theory . (Theory only).
UNIT – III Valuation of securities: Valuation of equity shares – Equity risk and
return – Valuation of debt securities – Yield curves – Macaulay‟s duration
(Theory and Problems)
UNIT – IV Portfolio theory: Markowitz theory -Capital market theory –Capital
market line – Portfolio selection – Capital Asset Pricing Model (CAPM) –
Assumptions – Security Market Line (SML) – Arbitrage Pricing Theory (APT)
(Theory and Problems).
UNIT – V Portfolio evaluation Techniques of portfolio evaluation –Sharpe‟s
performance index – Treynor‟s performance index – Jensen‟s Performance
Index. (Theory and Problems).
Reference
1. Prasanna Chandra : Analysis and Portfolio Management, Tata Mc Graw
Hill Co. Ltd., New Delhi.
2. Avadani V.A. : Security Analysis and Portfolio Management, Himalaya
Publishing House, New Delhi, 2009.
3. Prethi Singh, Investment Management, Security Analysis and Portfolio
Management, Himalaya Publishing House, New Delhi, 2005.
4. Punithvathi Pandian, Security Analysis and Portfolio Management, Vikas
Publications Private Ltd.,
23
MBAD 306F – MANAGEMENT OF FINANCIAL SERVICES
Objectives:
To familiarize the students with the key concepts of managing Merchant
Banking
To equip the students with the techniques like factoring. Depository services in
India and aboard, venture capital schemes and other Financial Services.
UNIT – I Merchant banking: Nature and scope – Management of public issues –
support services – Drafting of prospectus –broking services– sponsoring of issues –
Securities underwriting – corporate advisory services – organization of merchant
banking – SEBI guidelines relating to merchant banking.
UNIT –II Factoring: concept and forms of factoring – factoring vs. bills discounting –
functions of a factor– evaluation of factoring – Credit rating: Objectives – Types –
Credit rating agencies – methodology.
UNIT – III Depositions – Depository services in India and abroad – stock holding
corporation of India – other depository institutions
UNIT – IV Venture Capital – Concept and characteristics – Origin and growth –
financial agencies - finances of venture capital firms – venture capital schemes –
trends in venture capital financing– guidelines
UNIT – V Lease Financing: Concept- Lease finance Vs hire purchase- Kinds of lease-
Benefits-Limitations- Regulatory framework- Evaluation- Tax Implications.
Reference
1. Khan, M.Y., Financial Services, Tata Mc Graw Hill, New Delhi.
2. Siddaiah T, Financial Services, Pearson Education, new Delhi.
3. Gordon, E., and Natarajan, K., Financial Markets and Services, Himalaya
Publications, Mumbai.
4. Bhatia, B.S., and Gupta G.S., Management of Financial Services, Deep and
Deep, New Delhi.
24
MBAD 306H – HUMAN RESOURCE PLANNING
Objectives:
To make the students to understand the importance of HRM.
To make the students to plan personnel for the organizations.
UNIT – I Significance of Human Resource Planning – Process – Systems approach –
Macro Level Human Resource Planning – Trends in Employment Markets
UNIT – II Human Resource Inventory methods – Stock taking – work flow mapping –
age, caste and grade distribution – Man power planning : Models and techniques -
Manpower demands & Supply forecasting Methods.
UNIT – III Employee Acquisition – Job analysis (Job description and job specification
– Recruitment sources – methods – Campus selections – Job fairs –e-recruitment –
Preparation of employment ads for print and website media – body shopping
agencies- selection process – techniques like tests, interviews, GD etc.. Placement &
Induction – Training for new employees– Handling of Probation.
UNIT – IV Retention – Attrition rates – Characteristics of job hoppers – Strategies for
retention – Career planning & Stages – Downsizing: Job cuts and VRS – Exit
interviews – Redeployment and Retaining Strategies.
UNIT – V Performance management Methods- Feedback Plans- Performance
Improvement Plans-Individual development plans & Methods – Human Resource
Information Systems– HR Accounting – HR auditing- Strategic HRM.
References:
1. Gorden McBeath ; Organization MAN POWER Planning (Business books)
2. Agarwal and Dharmvir ; MAN POWER PLANNING, SELECTION TRAINING AND
DEVELOPMENT (Deep and Deep)
3. Thorneas H Pattern ; MAN POWER PLANNING AND DEVELOPMENT OF
HUMAN RESOURCES (Willey)
25
MBAD 305H – INDUSTRIAL RELATIONS
Objectives:
To enhance the students towards the industrial relations
To create awareness to the students about the trade unions and so as.
UNIT – I Industrial Relations – Concept and significance – Directive principles
of State policy – Role of Government in IR - Role of Industrial Relations Officer.
UNIT – II Concept of types of Trade Unions – Role of Trade Unions –
Recognition of Trade unions – Pitfalls and suggestions to improve Trade
unions- Trade Union Act 1926.
UNIT – III Industrial disputes – Causes – Types – Consequences – Strikes and
lockouts – Retrenchment and Lay-off – Discharge – Laws related to Employee
Relations - Methods of Prevention: Works committee – Joint Management
Council – Standing Orders – Code of Discipline – Code of Conduct.
UNIT – IV Methods of settlement : Negotiation – Conciliation – Arbitration –
Adjudication - Discipline and misconduct; Grievance Handling Procedure -
Discipline and process of Domestic enquiry.
UNIT – V Collective Bargaining (CB)- Objectives – Methods – Process of CB
– Present status – Suggestions to improve Collective Bargaining.
References
1. Arun Monappa : Industrial Relations McGraw Hill , New Delhi
2. Subba Rao P : Human Reasource & Management & Industrial
Relations ; Himalaya, New Delhi
3. Venkata Rathnam C.S : Industrial Relations ( Oxford)
26
MBAD 304M .MARKETING RESEARCH AND CONSUMER BEHAVIOR
Objectives:
To acquaint the students with fundamental knowledge marketing
research
To train the students for the practical application of marketing
research & consumer behavior
UNIT – I Marketing Research – Concept –Significance – Scope - Marketing
Information System– Limitations of Marketing Research – Approaches to
Research
UNIT – II Marketing Information Systems – Decision Support Systems – Data
Mining – Marketing Research Process – Problem Formulation –Research
problem –Research Report Preparation and Presentation.
UNIT – III Research agencies in India – Client – agency relationship – Ethics in
research – Research project Management – Planning – Design – coordination
and Control
UNIT – IV Consumer in Indian market – Characteristics – Consumer Decision
Process – Models of Consumer Behavior – Process of Perception – Attitudes and
Learning of Consumer Behavior and their Limitations
UNIT – V Reference groups – Process and Measurement of Opinion Leadership
– Impact of Social and Cultural Factors on buying and their bearing on
marketing – Motivation research – Consumer movement in India –Consumer
protection
References:
1. Leon G.Schiffman and Leslie Lazar Kanuk CONSUMER
BEHAVIOR;Pearson Education, New Delhi
2. Malhotra; MARKETING RESEARCH;Pearson Education; New Delhi
3. Ramesh Kumar ; CONCEPTUAL ISSUES IN CONSUMER BEHAVIOR,
THE INDIAN CONTEXT Pearson Education, New Delhi.
27
MBAD 305M. SALES AND SUPPLY CHAIN MANAGEMENT
Objectives:
To familiarize the students to know the key concepts, planning and
benefits of sales and supply chain management
To train the students to become future marketing managers with sales
orientation
UNIT - I Sales Management – Significance – Goals –Diversity Of Personal
Selling Situations – Sales Planning – Market Potential – Sales Potential and
Sales Volume
UNIT- II Selling process – Stages in the Selling Process – Organizing the Sales
Effort – Sales Forecasting and Budgeting – Sales Territories – Routing and
Setting Sales Quotas – Sales Contests.
UNIT - III Sales force management – Recruitment – Selection systems and tests
– Training methods – compensating sales personnel – Motivating sales
personnel – Evaluation of sales personnel performance – Sales analysis –Sales
expense control and Sales Audit.
UNIT - IV Supply Chain In Domestic and Global Environment – Benefits- Value
Chain In Selling And Procurement – Supply Chain Forecasting – Purchase and
Supply Chain – Production and Supply Chain – Financial Issues.
UNIT - V Information systems – Customer Services – Coordination – Inter –
functional Coordination – Inter corporate coordination – Measuring
performance.
References:
1. Still, Cundiff and Govoni : SAKES MANAGEMENT ;Prentice Hall, New
Delhi
2. John, T.Mentzer: SUPPLY CHIAN MANAGEMENT; (Response Books)
3. Taylor - SUPPLY CHAINS ;Pearson Education, New Delhi
4. Chopra Meindl ; SUPPLY CHAIN MANAGEMENT – STRATEGY,
PLANNING AND OPERATION, Pearson Education, New Delhi
28
MBAD 401: ENTREPRENEURSHIP DEVELOPMENT
Objectives:
To educate the students about the need of empowerment.
To encourage the students to start their own enterprise.
UNIT–I Entrepreneur and entrepreneurship: Characteristics – Functions - Types, Ethics and Social Responsibilities of an Entrepreneur. Entrepreneurship: Importance - Growth and Role of Entrepreneurship in
Economic Development – EDPs in India.
UNIT–II Indian Models in entrepreneurship – Overview of entrepreneurship, India‟s start up revolution – Trends, Imperatives, benefits; the players involved in the
ecosystem, Business Incubators – Rural entrepreneurship, social entrepreneurship, women entrepreneurs,
UNIT- III Women Entrepreneurship – Reasons for growth of women entrepreneurs – Problems faced by women entrepreneurs – Government role in supporting women
entrepreneurship - Future of women entrepreneurship in India - MSME: Definition of Micro, Small and Medium Enterprises - Characteristics - Role of Small Enterprise in
Economic
Unit - IV Starting a new enterprise- Business opportunity identification- Market survey and demand analysis – Feasibility analysis- Preparation of project report for submission to funding organizations- Choice of forms of organization (sole trader,
partnership, cooperatives and joint stock company) – Location & Layout decisions
Unit - V Designing and Configuring Business Models: Introduction to Business Models – Designing/Understanding customer segmentation and value proposition-
choosing channels and customer relationships to serve the customer-
REFERENCE: 1. Vasant Desai: The Dynamics of Entrepreneurial Development and Management
(Himalaya Publishing House)
2. Dr. S.S.Khanka: Entrepreneurial Development (S.Chand)
29
MBA 402- BUSINESS POLICY AND STRATEGIC MANAGEMENT
Objectives
To make the student to understand Strategic process.
To make the students to formulate effective strategies.
UNIT –I Strategic Management – Concept – Levels – Importance –Challenges in
Globalization and other Trends- Strategy formulation- Mission-Goals-SWOT analysis-
Environmental Scanning - Organizational Analysis – SWOT analysis
.UNIT –II Tools of strategy – BCG matrix – GEC Grid –– PLC analysis – Mckinsey
Seven S frame-work – Corporate Culture – Grand Strategies – Integration –
Diversification and Turnaround-Retrenchment- Mergers and acquisitions –- Strategic
Intent-Attributes-process.
UNIT –III Strategy formulation at SBU level-Goal setting-Strategies for earning
capacity, profitability and liquidity – Marketing Strategies –-Michael Porter‟s Five
forces model of competitive Strategy –Generic Strategies - Cost Leadership –
Differentiation – Focus strategies.
UNIT –IV Strategy Activation-Structure- Dimensions- Policies- Resource
management- Behavioral dimensions- Power and Politics - Role of top
management -Board of Directors
Unit - V Strategic Leadership: Building and leveraging advantage-sensing and seizing
opportunities-Control -& Evaluation of Strategy.- policies- techniques- Corporate
Governance models .
References:
1. Wheelen and Hunger; BUSINESS POLICY& STRATEGIC MANAGEMENT
;Pearson Education, New Delhi
2. Fred R David ;STRATEGIC MANAGEMENT ;Pearson Education, New Delhi
3. S .Shiva Ramu ; CORPORATE CRISIS MANAGEMENT (Response Books)
30
MBA 403. INDUSTRY PROJECT COURSE
Soon after the completion of 2nd semester end examinations, students are
required to visit the industrial units of their choice, prepare and submit project
report on the concerned units at the end of the 4th semester but before the
commencement of semester end examinations. After the completion of 4th
semester end examinations, the students are required to take viva-voce
examination. The viva-voce shall be conducted by a committee consisting of the
Head of the Department of Commerce, Chairman, BOS and one external
examiner in case of regular course.
31
MBAD 404 F - INTERNATIONAL FINANCE
Objectives:
To impart knowledge in the International finance
To train the student in the field of international finance
UNIT- I An overview of International Finance – Financial Management in a Global
Perspective -Trends in International Trade and Cross Boarder Financial Flow- India
in the Global Economy – Recent Developments in Global Financial Markets –
Challenges in International financial management.
UNIT-II The rate of exchange and its determination -Parity Conditions- Mint parity
theory - Purchasing power parity theory - Balance of payment theory – International
Fisher Effect - Fixed and flexible exchange options.
UNIT-III Foreign exchange markets: Methods of quoting rates - spot and forward
markets – Buying and selling rates in foreign trade – Foreign exchange futures
market - Foreign exchange options markets -speculative influences.
UNIT –IV Foreign exchange risk management: Hedging against foreign exchange
exposure - Financial swaps - Interest rate swaps - Currency swaps – cross currency
swaps – Hedging through currency of invoicing.
UNIT –V Euro Currency Market – Growth of Euro currency Market – Euro issues –
ADR & GDR -External Commercial Borrowings International Bond Markets – Indian
Euro issues – RBI Guide lines.
References
1. Alan c. Shapiro MULTINATIONAL FINANCIAL MANAGEMENT Prentice Hall,
New Delhi
2. V.K.Bhalla ; INTERNATIONAL FINANCIAL ANAGEMENT (Anmol Publications)
3. P.G.Apte - INTERNATIONAL FINANCIAL MANAGEMENT Tata McGraw- Hill,
32
MBAD 405 F - FINANCIAL DERIVATIVES
Objectives:
To impart knowledge in the financial derivative
To train the student in the field of present stock market
UNIT – I Introduction to derivatives- Evolution of Derivatives- Factors Contributing to the Growth of Derivative Markets- Types of Derivatives- Forwards Contract- Futures Contracts-
UNIT – II Introduction to option contracts - characteristics of options- mechanics
of option trading- determinants of option value - option position and strategies.
UNIT – III Option pricing - principles of option pricing- Binominal model of option pricing- Black & schools model of option pricing
UNIT – IV Types of traders- Hedgers, speculators- Arbitragers - warrants and
convertibles -
UNIT- V Financial Swaps- Currency Swaps- Interest Rate Swaps-Equity Swaps-Price and Valuation-Swaptions
References:
1. John Hull ; OPTIONS, FUTURES &OTHER DERIVATIVES ;Pearson
Education), New Delhi
2. Franklin Edwards and Cindy Ma ; FUTURES AND OPTIONS, Tata
McGraw Hill, New Delhi
3. Redhead FINANCIAL DERIVATIVES: AN INTRODUCTION TO
FUTURES, FORWARDS, OPTIONS AND SWAPS Prentice Hall of India,
New Delhi
4. Robert A. Strong ; DERIVATIVES, Thomson Learning, New Delhi
33
MBAD 404 H – STRESS MANAGEMENT
Objectives:
To empower the students what is stress how to avoid the stress and
how to avoid the stress
To make the students to understand what are the causes of stress &
coping strategies
UNIT – I Stress meaning, concept stress – Distress – Eustress – Sources of
stress –Individual Level-Group -Level-Organizational Level-Extra organizational
- Variety of stresses.
UNIT-II Symptoms of Stress- Impact of Stress in the short- run and long- run -Stress
severity-Conflict and Stress.
UNIT III Stress and Organization: The concept of role stress – Measurement of role
stress – correlates of role stress – role stress and back ground factors – stress and
productivity
UNIT-IV Role stress in special groups: occupational stress - Executive health and
stress-public sector vs private sector executives stress – Role stress among Bank
professionals – Computer professionals stress - Supervisors stress – Working women
stress – Entrepreneurs stress
UNIT-V Management of Stress - Individual Strategies - Social Networking Assertive
Management – personality type A and B – developing type B behaviour Organizational
strategies - relaxation techniques –– Exercises - time management – professional
counseling- Healthy mind – Spiritual Outlook and wellness
References:
1. D M Peston Jee ; STRESS AND COPING ;Sage publications, New Delhi
2. Gold Berger L and Breznitz S – HAND BOOK OF STRESS McMillan Publishing
Co., New Delhi
34
MBAD 405H – ORGANIZATIONAL DEVELOPMENT
Objectives:
To make the students how to develop the organizations by make use of
different intervention strategies.
UNIT - I Organization development – Meaning – Values – assumptions – Beliefs
– Managing OD ProcessAction research
UNIT - II OD interventions – team interventions – diagnostic meeting – Team
building meeting – Process consultation – Gestalt approach – force field
analysis – visioning – Inter group interventions – Third party peacemaking –
Organization mirroring – partnering
UNIT - III Comprehensive interventions - Survey feedback – System I – 4T – Grid
OD Structural interventions – Socio technical systems – Work redesign – MBO
Appraisal – Quality circles – Quality of work life – TQM – Reengineering.
UNIT – IV Training experiences – T- Groups – Life and Career planning –
Coaching and mentoring- Peer coaching model- Managing traits - creating
coaching culture- Employee Engagement.
UNIT – V Power and politics in OD – Facets of power – Power, leadership,
management – Ethical issues about political behaviour - Consultant role and
client issues.
References
1. French WL and Bell JR CH – ORGANIZATION DEVELOPMENT Prentice Hall, New Delhi
2. Wood cock M – TEAM DEVELOPMENT (University Associate)
35
MBAD 404 M- SERVICES MARKETING
Objectives:
To impart training in Services Marketing Management
To train the student in the field of service marketing
UNIT – I The growth of services – Nature of difference of service provider and
service seeker – classification of services – evolution of services marketing –
Future of services marketing.
UNIT – II Marketing effort for services – Marketing planning process – Service
based business plans – Developing an effective service mission – consumer
behavior – market segmentation – positioning and differentiation of services
UNIT – III Developing Services marketing mix – the service product – Pricing the
service – the cost of quality and return on quality – place: service location and
channels
UNIT – IV Promotion and Communications of services – People in services:
Employee empowerment – processes – implications of technology
UNIT - V Consumer orientation – customer service quality measurement –
relationship marketing Programme – Listening to Customer: Methods of listening
– Complaint management – Measuring customer satisfaction – Designing and
analyzing customer satisfaction survey feedback.
References :
1. Ram Mohan Rao – SERVICES MARKETING, Pearson Education, New
Delhi 2. S.M.Jha, SERVICES MARKETING Himalaya Publishing House New Delhi
36
MBAD 405M - RETAIL MARKETING
Objectives:
To equip the students with Retail Marketing Systems.
To train the student in the field of retail marketing.
UNIT – I An overview of Retail Management: Introduction, Concept and
Significance – Types of Retailers– Strategic planning in Retailing.
UNIT – II Retail site location – Factors influencing the location – Financial
strategy in Retailing – Marketing Management issues in retailing – Human
Resource Management in Retailing.
UNIT – III Merchandise Management: Forcasting sales, Developing an assortment
plan, Merchandise planning systems, Buying Merchandise – Retail Pricing.
UNIT – IV Retailing and Information Technology Support Systems – Supply Chain
management- Importance of customer service and quality management –
Customer Relationship Management.
UNIT – V Store Management: Managing the store, Store layout, Design and Visual
merchandising – Retailing in India; Changes impacting retailing, Common woes
in Retailing – Research for Retailing.
References:
1. Chetan Bajaj, Rajnish Tuli and Srivatsva : Retail Management (Oxford)
2. Barry Berman & Joel R Evans: Retail Management A Strategic Approach
(Pearson)
3. Levy, Weitz: Retailing Management (Tata McGraw Hill)
4. Suja Nair: Retail Management (Himalaya)
BOS Chairperson Department of Business Management
Sri Padmavati Mahila Visvavidyalayam