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SRI PADMAVATI MAHILA VISVAVIDYALAYAM, TIRUPATI

(Women’s University) DIRECTORATE OF DISTANCE EDUCATION

Programme Project Report MASTER OF BUSINESS ADMINISTRATION (MBA)

Directorate of Distance Education, Sri Padmavati Mahila Visvavidyalayam (Women‟s University), Tirupati (A.P) would like to start Degree

of Master of Business Administration (MBA) through Distance Mode. Master of Business Administration is popularly known as MBA is a

postgraduate professional Inter disciplinary Program which is mostly done by

students after their graduation. The Master of Business Administration

typically requires two years of full-time study. The Curriculum comprises of

courses such as Quantitative techniques for Decision Making, Research

methodology for management research, accounting, Organaisation Behaviour,

Strategic Management, E- business, Operations Management finance, human

resource management, economics, statistics and marketing ,Entrepreneurship

or supply chain management.

MBA Programme Mission:

MBA Program aims at the aspirant women to learn the leadership,

Management and entrepreneurial Knowledge in international as well as

National Business Environment being an premier Institution.

a) Programme Objectives

Providing best learning experience in conceptual, technical and managerial skills to young women.

Fostering innovative, analytical thinking with international outlook and

developing entrepreneurial attitude, coupled with social responsibility and ethical values.

To provide aspirant women with requisite knowledge and skills to become professional managers and entrepreneurs in the emerging competitive

global business environment.

To inculcate management knowledge through research and disseminate it

through publications.

b) Relevance of program with HEIs Mission and Goal :

Our University SPMVV mission is “Emancipation of women through

knowledge”.

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MBA programme is aligning its goal to the SPMVV mission with aim of

producing the aspirant women as leaders, Managers and Entrepreneurs

requisite knowledge with professional ethics and knowledge.

c) Nature of Prospective Target Group of Learners :

The prospective target group are women from rural as well as urban ,

working executives who are having aspirations of becoming efficient

Executives and entrepreneurs to fulfill their dreams of reaching self

actualization needs.

d) Appropriateness of Programme to be conducted in Open and

Distance Learning Mode to Acquire Specific Skills and Competence:

The MBA program offers an opportunity for aspirant graduates to

acquire theoretical as well as real time Business Management knowledge in

global and national environment in different business verticals Operations

Management, Entrepreneurship, Supply chain Management, financial

Management, Marketing Management and Human resource management.

A Master's graduate in Business Administration has the advantage of entering

a career either in academics, research or, CEOs ,Business Analysts, Business

Consultants and Entrepreneurs

(a) Instructional Design:

(i) Curriculum structure of MBA

SEMESTER – I

Code Title Hours (Theory)

Internals+

Externals

Total Marks

Credits

MBA101 Management & Organizational Behavior

4 30+70 100 4

MBA102 Managerial Economics 4 30+70 100 4

MBA103 Accounting for Managers 4 30+70 100 4

MBA104 Business Communication 4 30+70 100 4

MBA105 Business Research Methods

4 30+70 100 4

Total 500 20

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SEMESTER – II

Code Title Hours

(Theory)

Internals+

Externals

Total Marks

Credits

MBA 201

Management Information Systems

4 30+70 100 4

MBA202 Marketing Management 4 30+70 100 4

MBA 203

Financial Management 4 30+70 100 4

MBA 204

Operations Management 4 30+70 100 4

MBA205 Human Resource Management

4 30+70 100 4

Total 500 20

SEMESTER – III

Code Title Hours (Theory)

Internals+ Externals

Externals

Total

Marks

Credits

MBA 301 Business Analytics 4 30+70 100 4

MBA 302 International Business 4 30+70 100 4

MBA 303 Business Laws & Environment

4 30+70 100 4

MBA 304 Elective - I

Elective – II

Elective - III

4 30+70 100 4

MBA 305 4 30+70 100 4

Total 500 20

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Electives:

MBA 304 F

MBA 305 F Elective – I

1. Security Analysis & Portfolio Management

2. Marketing & Financial Services

4 30+70 100 4

MBA 304 H

MBA 305 H Elective – II

1. Industrial Relations

2. Human Resource Planning

4 30+70 100 4

MBA 304 M

MBA 305 M Elective – III

1. Market Research & Consumer Behaviour

2. Sales And Supply Chain Management

4 30+70 100 4

SEMESTER – IV

Code Title Hours (Theory)

Internals+ Externals

Externals

Total

Marks

Credits

MBA 401 Entrepreneurship Development

4 30+70 100 4

MBA 402 Business Policy and Strategic Management

4 30+70 100 4

MBA 403 Industrial Project 4 30+70 100 4

MBA 404 Elective – I

Elective – II

Elective - III

4 30+70 100 4

MBA 405 4 30+70 100 4

Total 500 20

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Electives:

MBA 404 F

MBA 405 F Elective – I

1. International finance

2. Financial Derivatives

4 30+70 100 4

MBA 404 H

MBA 405 H Elective – II

1. Stress Management

2. Organizational Development

4 30+70 100 4

MBA 404 M

MBA 405 M Elective – III

1. Service Marketing

2. Retail Marketing

4 30+70 100 4

Instructional Delivery Mechanism

The programme will be delivered in a blended mode i.e. through resource –

based self – learning, face-to-face academic counseling, workshops, Industry

interaction , teaching practice, faculty- learner interactions (in person or

through online SPMVV Learning Management System) etc.

Media:

Preparation of self-learning material in print will be the major media supported

by audio and video lessons.

Duration of the programme: 4 Semester

Faculty and support staff:

Teaching faculty of the Department is primarily responsible for providing

blended learning environment. The instructions related to programme are

provided by the respective registering units under the overall guidance of the

Department. Faculty from some other Management Institutes and constituent

colleges are also associated with lecture and tutorial work in the Department.

- Faculty:

Dr. J. Katyayani, Professor Dr. B.Vijayalakshmi, Professor

(Assistance Professor on Contract) Dr. N.Sree Rajani, Assistant Professor Dr. G.Latha, Assistant Professor

Dr. V.Bhargavi, Assistant Professor Dr. G. Subhashini, Assistant Professor

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Ms. Y.Suneetha, Assistant Professor

Academic Consultant Ms. A. Parvathi, Academic Consultant

- Support staff: Secretarial Assistant -01, Office Subordinate-01

Instructional Design:

- Self learning study material

- Computer-aided materials

- Contact classes and face to face interaction

- MOOCs

(f) Admission procedures:

(i) Directorate of Distance Education shall adopt the admission procedure laid down by the University by following the rule of reservation as per

the AP reorganization act of 2014. (ii) Eligibility:

(a) Any graduate with 50 per cent marks (SC/ST/B.C candidates with

45% marks) is eligible. Further, she must also have studied Mathematics as one of the subjects at SSC/X class/Intermediate level. The candidate should have appeared for State-wide Entrance

Test (ICET) conducted by APSCHE or any other state or national wide aptitude test for management.

(b) The candidate with professional qualification like MBBS/BDS/CA/ ICWA/ACS/AMIE/AIEME etc., is also eligible.

(c) Candidates with 2 years of work experience in industry and related

sectors after graduation need not appear for Entrance Examination and can seek admission directly.

(iii) Fee Structure: Rs.30,000/- for the course that includes course fee, study material etc.

Curriculum Transaction:

The Contact Programme Classes will be conducted in face to face mode in every Learner Support Centre and Nodal Centre for 10 days in a semester

i.e., 240 hours for 4 semesters.

Evaluation:

(A) Assignments: In the form of periodic assignments which carry a

weightage of 30%. There will be two assignments per subject paper. The

average of the marks obtained in the two assignments will be counted

for the purpose of internal marks.

(B) Year-end Examination: The candidate shall be required to take an

examination at the end of the each academic year as detailed in the

scheme of examination. Each paper of the examination shall unless

otherwise prescribed, be of three hours duration and carry 70 marks.

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(c) Project Report: The Candidate has to do the project in any of the

reputed Company in the second Semester (May-June) and submit the

report for hundred marks under the guide allotted by DDE, SPMVV.

Viva-voce examination

There shall be a Viva-voce examination at the end of First & second years. The

questions will be related to the subjects studied in the respective year as well

as the current industry highlights. The Maximum marks for Viva-voce

examination are 100. A candidate is declared to have passed if she gets a

minimum of 50% of marks in Viva-voce examination.

g) Library and Learning Facilities

The Library has INFIBNET facility, through which it providing access to Science direct, IEEE journals Spinger Journal etc to students.

Newspapers and news magazines

Newsletters of Management professional associations Faculty research

report and publications

Student term papers/research reports/dissertations/thesis

Library catalogues

Relevant audio-visuals such as slide shows, audio and video cassettes and audiovisual equipment such as overhead projectors, slide projector,

television, audio and video cassette players, LCD projector and laptop computer are available for use in class, seminars, and training programmes

Computer, e-mail and internet facilities are available for students, staff and

others

Photocopy facilities are available for students, staff and others

Book bank is facilitated

Library opens at least one hour before the first class and until at least three hours after the classes close, on all the 180 teaching days. Library is open

for extended hours, throughout the year

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Communication Facilities

Phone, fax and email facilities are available, especially for communication with the industries The institution has a website and regularly updates it.

h) Cost Estimation of the Programme and the provisions:

Estimated Expenditure:

Staff Salaries - Salaries shall be paid as per

University regulations

Student Support Services - Rs.2,00,000-00

Material Development - Rs.10,00,000-00 For updating the SLM

To Study Centres (academic activities and - Rs.30% of the learner‟s

administration etc.) fee on prorate basis

Working Expenditure &

Contingencies - Rs.1,00,000-00

i) Quality assurance mechanism and expected programme

outcomes

Quality and professional course material with real time case studies will be prepared with the help of experts. Audio, Visual and advanced technology will be used in teaching the learners which will be

promoted by effective coordinators. It would enhance the Communication Skills and employability skills of the learners.

Career opportunities

Entrepreneurship or Employment in various corporate sectors in the verticals of Finance, production , Marketing , Operations Management Accounts and Taxation departments, Banking sector, Research

Associations, Indian Civil Services, Indian Statistical Services, Indian Economic Services, Insurance Industries and Educational Institutions as executives/CEO.

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DIRECTORATE OF DISTANCE EDUCATION:

SRI PADMAVATI MAHILA VISVAVIDYALAYAM: TIRUPATI MBA – First Semester Syllabus

MBAD1.01 MANAGEMENT AND ORGANISATIONAL BEHAVIOUR

Objectives

To equip the students with Retail Marketing Systems.

To train the student in the field of retail marketing.

UNIT - 1 ROLE OF A MANAGER Task of a Professional Manager - Responsibilities of a Professional Manager - Management Systems and

Processes - Managerial Skills. UNIT - 2 DECISION MAKING Organisational Context of Decisions - Decision

Making Models - Decision Making-Techniques and Processes - Management by Objectives.

UNIT - 3 ORGANISATIONAL CLIMATE AND CHANGE Organisational Structure and Managerial Ethos - Management of Organisational Conflicts - Managing

Change. UNIT - 4 ORGANISATIONAL STRUCTURE AND PROCESSES: Organisational

Structure and Design - Managerial Communication - Planning Process – Controlling - Delegation and Interdepartment Coordination

UNIT - 5 BEHAVIOURAL DYNAMICS: Analysing Interpersonal Relations- Leadership Styles and Influence Process - Group Dynamics.

Reference

1. Stephen P Robbins ORGAIZATIONAL BEHAVIOR ;Pearson education,

New Delhi

2. Aswathappa; ORGANZIATIONAL BEHAVIOR; Himalaya Publishing Co, New Delhi

3. Mirza S Sayadain ; ORGANIZATIONAL BEHAVIOR; Tata McGraw Hill,

New Delhi

4. Robbins and Coulter ; MANAGEMENT; Pearson education, New Delhi

5. Robbins and Decenzo ; MANAGEMENT ;Pearson education, New Delhi

6. Kreitner ; MANAGEMENT (AITBS)

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MBAD1.02 MANAGERIAL ECONOMICS

Objectives

To equip the students with Retail Marketing Systems. To train the student in the field of retail marketing.

UNIT- I INTRODUCTION TO MANAGERIAL ECONOMICS: Scope of Managerial

Economics - The Firm: Stakeholders, Objectives & Decision Issues - Basic Techniques.

UNIT –II DEMAND AND REVENUE ANALYSIS: Demand Concepts and Analysis - Demand Elasticity -Demand Estimation and Forecasting.

UNIT- III PRODUCTION AND COST ANALYSIS: Production Function - Cost Concepts and Analysis I - Cost Concepts and Analysis II -Estimation of

Production and Cost Functions.

UNIT - IV PRICING DECISIONS: Market Structure and Barriers to Entry -

Pricing Under Pure Competition and Pure Monopoly - Pricing Under Monopolistic and Oligopolistic Competition - Pricing Strategies.

UNIT- V COMPREHENSIVE CASES in various Business Domains.

References

1. G.S.Gupta: Managerial Economics (Tata McGraw Hill) 2. Damodaran S., Managerial Economics ( Oxford)

3. H.Craig Peterson, W. Cris Lewis: Managerial Economics (Pearson Education)

4. Keat. P.G., Young. P.Y: Managerial Economics (Pearson Education)

5. Geetika, Ghosh P, Choudhury PR Managerial Economics (Tata McGraw Hill)

6. Mithani D.M: Managerial Economics (Himalaya)

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MBAD1.03 ACCOUNTING FOR MANAGERS

Objectives

To equip the students with Retail Marketing Systems.

To train the student in the field of retail marketing.

UNIT - 1 ACCOUNTING FRAMEWORK: Accounting and its Functions -

Accounting Concepts and Standards - Accounting Information and its Applications.

UNIT - 2 UNDERSTANDING FINANCIAL STATEMENTS: Construction and Analysis of Profit and Loss Account - Construction and Analysis of Balance Sheet - Construction and Analysis of Funds - Flow and Cash Flow Statement

UNIT - 3 COST MANAGEMENT: Understanding and Classifying Costs -

Absorption and Marginal Costing - Cost-Volume-Profit Analysis - Variance Analysis.

UNIT - 4 FINANCIAL AND INVESTMENT ANALYSIS: Financial Management: An Introduction - Ratio Analysis - Leverage Analysis - Budgeting and Budgetary

Control - Investment Appraisal Methods UNIT- 5 FINANCIAL DECISIONS: Management of Working Capital - Capital

Structure - Dividend Decisions References

1. S.N. Maheswari: “Financial Accounting” (Vikas) 2. Jelsy Joseph Kuppapally, “Accounting for Managers” (PHI)

3. Ambrish Guptha, “Financial Accounting for Management”, (Pearson) 4. Jawaharlal :Accounting for Managers (Himalaya) 5. Namrata Agrawal: Financial Accounting on Computers (Dreamtech)

6. Shashi K. Guptha, “Accounting for Managerial Devision” (Kalyani Publishers)

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MBAD 104 – BUSINESS COMMUNICATION

Objectives

practice in oral and written communication in the context of Business Management

UNIT – I Foundations of Business Communication – Nature and Scope –

Communication Process – Communication media – Barriers to Communication

– Significance to managers

UNIT – II Oral Communication – Importance – Business Presentations and

Public Speaking – Effective Listening – Meetings and Conferences – Group

Discussions and Team Presentations. Types of interviews – preparing for

interviews

UNIT – III Written Communication – Importance – Reading and Writing Skills –

Business Letters – Business Reports and Proposals –Resume Building ; E-mail

– Circulars and Notices. Speed reading, and time management.

UNIT – IV Non-Verbal Communication – Significance – Types of Non-verbal

Communication – Interpersonal Communication: Transactional Analysis –

Johari Window – Group Communication

UNIT – V Corporate Communication – Principles of effective organizational

communication - Ethics in Business Communication – Technology based

Communication Tools – Cross Cultural Communication , Business Etiquette.

References:

1. Bovee C.L., Thill J.V. and Chatterjee A: “Business Communication Today”

(Pearson) 2. Meenakshi Raman and Prakash Singh: “Business Communication”

(Oxford) 3. Lesikar V.R., and Flatley M.E. : “Basic Business Communication” (Tata

McGraw Hill)

4. Krizan et al.: “Business Communication” (Thomson) 5. Scot Ober: “Contemporary Business Communication” (Biztantra)

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MBAD 105- BUSINESS RESEARCH METHODS Objectives

To develop basic skills to apply mathematical and statistical techniques

for solving business problems

To help students understand quantitative and for management decision making and research.

UNIT –I Research – concept – Value of research – Bayesian analysis – Research methodologies: explorative, descriptive and causal – Research process and

Limitations – Problems definition – Setting research objectives – Hypothesis formulation – Data sources : Primary and secondary.

UNIT – II Instruments of research – Questionnaire – Interview – panel research – Scale construction – Attitude scales such as Liker scale –Multidimensional

scaling – Sampling techniques - Conjoint measurement UNIT – III Testing of Hypothesis – Type-I error-Type –II error–Parametric

Analysis- Testing of means , proportion, and Variance – Correlation – Regression analysis- Non Parametric Analysis- Chi square test –Reliability Test-

Simple problems UNIT – IV Multivariate analysis concepts and applications – Factor analysis –

Multiple regression analysis–Cluster analysis UNIT- V Report writing :- Significance-layout of Reports – Types of Reports -

.mechanics of writing reports & presentation – Norms for using Index and bibliography.

Reference 1. Levin ; INTROUCTION TO STATISTICS ;Prentice Hall, New Delhi.

2. Green and Tull ; MARKETING RESEARCH ;Prentice Hall, New Delhi.

3. Akar and Day; Marketing Research ;Willey and sons.

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MBAD 201 – MANAGEMENT INFORMATION SYSTEMS

Objectives

To equip the students with the systems knowledge

To train them in designing and utilizing information systems for effective

decisions

UNIT –I Information and systems concepts, Types of Information systems on

organizations, Decision making process, Individual vs. organization models,

Managing H/W, S/W and data resources, I.T. Infrastructure for the

organization, the digital firm.

UNIT –II MIS design: importance of MIS, Approaches for the MIS design:

Traditional and Modern approaches, MIS growth model.

UNIT – III Management support systems: Decision support systems, expert

systems, Concepts of Data mining, Data warehousing and OLAP.

UNIT – IV Functional Information systems: Marketing, Manufacturing,

Financial and Human resource Information systems.

UNIT – V Information systems security and control: vulnerability and abuse,

Fire walls and systems audit, Managing global Information systems.

References:

1. Kenneth C. Lauadon and Jane. P. Lauadon : Management Information

Systems (Pearson Education)

2. Robest Sehutheis and Mary Sumner : Management Information Systems

(Tata McGraw Hill)

3. James A O „Brien : Management Information Systems (Tata McGraw Hill)

4. Murthy CSV : Management Information Systems ( Himalaya)

5. Dharminder Kumar & Sangeeta Gupta: Management Information

Systems ( Excel)

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MBAD 202 - MARKETING MANAGEMENT

Objectives:

To familiarize the students to the key concepts, role and tools of

marketing and

To train the students to become future marketing managers with

industry orientation

Unit - I Marketing – Definition – Marketing concepts – Marketing Management

and Environment – Challenges to Marketing: Consumerism – CRM –

globalization & E-marketing – Marketing research and information systems –

organizing for marketing

Unit - II Consumer Behavior – Factors influencing consumer behavior –

Market Segmentation – Targeting – Positioning – Marketing mix elements –

Marketing plan, Ethics in Marketing Management.

Unit - III Product Management – Levels of product – Types of products –New

product Development - Product life cycle - Branding and Packaging – Product

line and mix strategies – Pricing policy – objectives –– Methods of pricing

Unit - IV Distribution – Functions - Channel types and factors influencing

selection of channels – Logistics and supply chain management – Promotion

mix – Factors affecting promotion mix - Promotion budgets - Advertising

Management

Unit - V Trends in Marketing- Social Media in marketing - Direct marketing –

Telemarketing – Network marketing - Green Marketing

References:

1. Philip Kotler ; MARKETING MANAGEMENT ANALYSIS, PLANNING AND

CONTROL ;Pearson Education, New Delhi

2. Ramaswamy and Namakumari ; MARKETING MANGMENT (MacMillan),

3. Rajan Sexana ; MARKETING MANAGEMENT ;Tata McGraw Hill, New

Delhi

4. William J Stanton, Michel J Etzel, Bruce J Walker ;

FUNDAMENTALS OF MARKETING, McGraw Hill, New Delhi

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MBAD 203 – FINANCIAL MANAGEMENT

Objectives:

To familiarize the student with the key concepts of financial Management

To develop the application skills of Financial Management for business

UNIT – I Introduction, meaning of finance – Functions of finance – Objectives

of financial management Profit Vs Wealth maximization – Organization of

finance function – Role of the financial manager. (Theory only)

UNIT – II Capital Structure, Leverages and Cost of Capital: Theories of capital

structure – NI, NOI, Traditional and MM Theories – Operating and Financial

Leverages - Computation of Leverages – Specific cost of capital – Determination

of weighted average cost of capital. (Theory and Problems)

UNIT – III Management of Working Capital: Concepts – Need for working

capital – Operating cycle – Estimation of working capital requirements –

Management of cash, receivables and inventory (Theory and Problems).

UNIT – IV Capital Budgeting: Concept - Significance – Process – Techniques of

capital budgeting – Payback period (PB), Accounting Rate of Return (ARR), Net

Present Value (NPV), Internal Rate of Return (IRR) and Profitability Index (PI)–

Capital rationing. (Theory and Problems).

UNIT – V Dividend Policy: Types of dividends – Factors influencing the dividend

policy – Forms of dividend – Cash dividend - Bonus shares – share repurchase

– methods of share repurchase - stock split Theories of dividends – Walter,

Gordon and MM Hypothesis (Theory only).

References:

1. James and C Van Horne; FINANCIAL MANAGEMENT AND

POLICY;Pearson Education, New Delhi

2. Prasanna Chandra; FINANCIAL MANAGEMENT; Tata McGraw hill 2007, New Delhi

3. I M Pandey, FINANCIAL MANAGEMENT (Vikas publishing) 2008

4. R.Charles Moyer; CONTEMPORARY FINANCIAL MANAGEMENT ;Thomson Learning, New Delhi

5. M.y.Khan& P.K.Jain ; Financial Management (TMH), 2008.

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MBAD 204 – OPERATIONS MANAGEMENT

Objectives:

To train students with basic principles and techniques of operations management

To educate the students about the significant of Operations management to organizational decision making

UNIT – I Concept and significance of OM – Goals and Key decision areas – Systems

approach – Operation Strategy Framework – Manufacturing Architecture – Service

Strategy - Contemporary challenges – Ethics in Production Management

UNIT – II Process Design – Influencing Factors – Types – Choosing The Right Design

– Capacity Planning – Economies Of Scale – Economies Of Scope – Location –

Significance – Layout-Types.

UNIT – III Services operations planning & Scheduling – Quasi – Manufacturing –

production planning and control for mass, Batch and job shop production –

Scheduling techniques – Sequence rules – Johnson‟s rules – Work Study – Work

Measurement Techniques.

UNIT – IV Quality management – Significance – Techniques – simple problems as

control charts (X-R chart, NP Chart C-chart) Plant maintenance – Preventive Vs break

down maintenance – Simple Problems.

UNIT – V MATERIALS MANAGEMENT:-Purchase System and Procedure - Stores

Management - Standardisation, Codification and Variety Reduction - Waste

Management.-Inventory management – Techniques – ABC analysis- EOQ – just in

time – Simple problem on EOQ-

References:

1. Alan Muhlemann, “PRODUCTION / OPERATIONS MANAGEMENT; Pearson Education, New Delhi

2. M.Norman Gaither and Greg frazier, ; OPERATIONS MANAGEMENT ; Thamson

Asia, New Delhi 3. K.Aswathappa and K.Frither Behtt, ; “PRODUCTION/OPERATIONS

MANAGEMENT Himalaya), New Delhi 4. SN Chary, - “PRODUCTION/OPERATIONS MANAGEMENT ;TataMcGraw Hill,

New Delhi

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MBAD 205. HUMAN RESOURCE MANAGEMENT

Objectives:

To develop Human Resource Management skills of management students

To orient them to Human issues in business and problem solving

UNIT - I

Human Resource Management – Concept – Nature – Significance – objectives and

functions, Process- Strategic role of HRM- Corporate Level Strategies– environmental

forces and challenges – Organization of HRM functions – Contemporary HR trends.

UNIT - II

Human Resource planning – Inventorying – Forecasting – Job analysis methods: Job

description and specification – Recruitment– sources of recruitment – selection

process and Selection tests – Placement and induction- Career Planning and

development methods.

UNIT - III

Performance appraisal – Objectives – Importance – Methods – Reward management –

Job evaluation Wage and salary compensation – Fringe benefits – Bonus- Reviewing

& managing performance-performance management and strategic planning.

UNIT - IV

Human Resource Development (HRD) – Objectives – Determining training needs,

Methods of Training – Designing, Organizing and evaluating T&D programs.

UNIT - V

International HRM – Objectives – Morgans Model of IHRM – Challenges of IHRM –

Cross cultural management -Building a high performance culture-,Rewards- Human

Resource Audit- Ethics in HRM.

References:

1. Dessler Gary, HUMAN RESOURCE MANAGEMEN; Pearson Education, New

Delhi

2. Ashwathappa ; HUMAN RESOURCE AND PERSONNEL MANAGEMENT; Tata

McGraw Hill, New Delhi

3. P.Subba Rao; PERSONNEL AND HUMAN RESOURCE MANAGEMENT

;Himalaya Publications, New Delhi

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MBAD 301: BUSINESS ANALYTICS

Objectives:

To familiarize the student with business analytic tools and data science tools

To train the students in using digital marketing with reference to business

applications

UNIT – I Data Visualization for Managers: Visualization Imperative – Message to

Charts – Visual Perception– Grammar for Graphics (using R) – Component level

design of tables and graphs – Storytelling using Visualization.

UNIT – II Data Science using R: Exploratory Data Analysis – data mugging /

scraping/ sampling/ cleaning – handling big data – automation of data analytics

solutions.

UNIT – III Business Data Mining: Best practices in data analytics and business

intelligence – clustering – decision tree – neural networks – associations / market

basket analysis – Text Mining.

UNIT – IV Product Management – Marketing – Mix Allocation – Customer

management.

UNIT – V Digital Marketing – Evolution of digital marketing –– search engine

marketing – PPC and online advertising – Social media marketing –Email marketing –

CRM & CX in digital marketing –– web analytics – social media analytics – mobile

marketing

References:

1. FUNDAMENTALS OF BUSINESS ANALYTICSby R.N.Prasad and Seema

Acharya

2. Business Analytics with Management Science Models and Methods First

Edition by (Arben Asllani)

3. Business Analytics Using R - A Practical Approach by Umesh Apress

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MBAD 302. INTERNATIONAL BUSINESS

Objectives:

To acquaint the students with basic knowledge on international Business

management

To train the students according to the global scenario

UNIT – I International Business: An overview - Types of International Business;

The External Environment- The Economic and Political Environment - The

Human Cultural Environment - Influence on Trade and Investment Patterns -

Trade theories.

UNIT – II World trade regulatory frame work - Tariff and Non-Tariff Barriers -

WTO, Regional Blocks - International production- Internationalization of

Service Firms - Operation Management in International Firms.

UNIT – III World Financial Frame Work - Balance of payment - Foreign

Exchange Market Mechanism-Determinants of Exchange Rates - Euro-

currency Market - Offshore Financial centers – Export Management .

UNIT – IV International Financial Institutions and Liquidity – IMF –

International Liquidity and SDRs - IBRD – IDA – IFC – MIGA – Non-Banking

Financial service firms.

UNIT – V Country risk analysis: International rating agencies- sovereign and

currency ratings, their influence on FDI and FIIs. FDI policy, benefits.

Reference:

1. Alworth Julian S.The Finance, Investment and Taxation Decision of

Multinationals, London, Basil Blackwell, 1988.

2. Bhalla, V K and S. Shivaramu.International Business Environment and

Business,New Delhi,Anmol,1995.

3. Bhalla,V K International Economy Liberalization Process. New Delhi,

Anmol, 1993.

4. Daniel, John D and Readebangh, Lee H International Business. 5th ed.,

New York, Addision Westey, 1989.

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MBAD 303. BUSINESS LAWS & ENVIRONMENT

Objectives:

To acquaint the students with fundamental knowledge Business

environment.

To train the students to know the business law and application in

Management.

UNIT –I Law of Contract – Contract and its Essentials – Different types of

contracts – Offer and acceptance – Capacity of parties to contract –

Consideration – Consent – Coercion – Undue influence – Misrepresentation –

Fraud – Mistake – Legality of Objects – Unlawful and illegal agreements – Quasi

contracts – performance of contract – Breach of contract.

UNIT –II Law of partnership-formation-kinds of partners-Authorities-rights and

liabilities-dissolution of firm - Duties and responsibilities - Negotiable

instrument act- Dishonor of instruments

UNIT –III Company Law - Formation of companies – Kinds of companies –

Doctrine of Ultra Virus – Memorandum of Association – Articles of Association –

Prospectus – Share Capital

UNIT- IV Business Environment - Concept and Significance kinds of

Environment – Role of IMF – World Trade Organization.

UNIT – V Intellectual Property Rights (IPR)-Understanding Patents- Patenting

in India - Patent Protection - Amendment to Patent Law - Trademarks -

Copyright – GATT.

References:

1. SS Gulshan and G.K Kapoor, Busuness Law ,New Age International

Publishers(p)Ltd. New Delhi.

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MBAD 304 F: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

Objectives:

To acquaint the students with fundamental knowledge of security

analysis and portfolio management.

To train the students in the real environment of stock market.

UNIT – I Investment : Investment objectives – Elements of investment –– Types

of investments - Financial investments – Non-financial investments – Risk and

Return – Types of risks - Measurement of risk and return (Theory only).

UNIT – II Securities analysis: Objectives of securities analysis – Fundamental

analysis – Technical analysis – Dow theory – Technical indicators - Efficient

market theory – Random walk theory . (Theory only).

UNIT – III Valuation of securities: Valuation of equity shares – Equity risk and

return – Valuation of debt securities – Yield curves – Macaulay‟s duration

(Theory and Problems)

UNIT – IV Portfolio theory: Markowitz theory -Capital market theory –Capital

market line – Portfolio selection – Capital Asset Pricing Model (CAPM) –

Assumptions – Security Market Line (SML) – Arbitrage Pricing Theory (APT)

(Theory and Problems).

UNIT – V Portfolio evaluation Techniques of portfolio evaluation –Sharpe‟s

performance index – Treynor‟s performance index – Jensen‟s Performance

Index. (Theory and Problems).

Reference

1. Prasanna Chandra : Analysis and Portfolio Management, Tata Mc Graw

Hill Co. Ltd., New Delhi.

2. Avadani V.A. : Security Analysis and Portfolio Management, Himalaya

Publishing House, New Delhi, 2009.

3. Prethi Singh, Investment Management, Security Analysis and Portfolio

Management, Himalaya Publishing House, New Delhi, 2005.

4. Punithvathi Pandian, Security Analysis and Portfolio Management, Vikas

Publications Private Ltd.,

23

MBAD 306F – MANAGEMENT OF FINANCIAL SERVICES

Objectives:

To familiarize the students with the key concepts of managing Merchant

Banking

To equip the students with the techniques like factoring. Depository services in

India and aboard, venture capital schemes and other Financial Services.

UNIT – I Merchant banking: Nature and scope – Management of public issues –

support services – Drafting of prospectus –broking services– sponsoring of issues –

Securities underwriting – corporate advisory services – organization of merchant

banking – SEBI guidelines relating to merchant banking.

UNIT –II Factoring: concept and forms of factoring – factoring vs. bills discounting –

functions of a factor– evaluation of factoring – Credit rating: Objectives – Types –

Credit rating agencies – methodology.

UNIT – III Depositions – Depository services in India and abroad – stock holding

corporation of India – other depository institutions

UNIT – IV Venture Capital – Concept and characteristics – Origin and growth –

financial agencies - finances of venture capital firms – venture capital schemes –

trends in venture capital financing– guidelines

UNIT – V Lease Financing: Concept- Lease finance Vs hire purchase- Kinds of lease-

Benefits-Limitations- Regulatory framework- Evaluation- Tax Implications.

Reference

1. Khan, M.Y., Financial Services, Tata Mc Graw Hill, New Delhi.

2. Siddaiah T, Financial Services, Pearson Education, new Delhi.

3. Gordon, E., and Natarajan, K., Financial Markets and Services, Himalaya

Publications, Mumbai.

4. Bhatia, B.S., and Gupta G.S., Management of Financial Services, Deep and

Deep, New Delhi.

24

MBAD 306H – HUMAN RESOURCE PLANNING

Objectives:

To make the students to understand the importance of HRM.

To make the students to plan personnel for the organizations.

UNIT – I Significance of Human Resource Planning – Process – Systems approach –

Macro Level Human Resource Planning – Trends in Employment Markets

UNIT – II Human Resource Inventory methods – Stock taking – work flow mapping –

age, caste and grade distribution – Man power planning : Models and techniques -

Manpower demands & Supply forecasting Methods.

UNIT – III Employee Acquisition – Job analysis (Job description and job specification

– Recruitment sources – methods – Campus selections – Job fairs –e-recruitment –

Preparation of employment ads for print and website media – body shopping

agencies- selection process – techniques like tests, interviews, GD etc.. Placement &

Induction – Training for new employees– Handling of Probation.

UNIT – IV Retention – Attrition rates – Characteristics of job hoppers – Strategies for

retention – Career planning & Stages – Downsizing: Job cuts and VRS – Exit

interviews – Redeployment and Retaining Strategies.

UNIT – V Performance management Methods- Feedback Plans- Performance

Improvement Plans-Individual development plans & Methods – Human Resource

Information Systems– HR Accounting – HR auditing- Strategic HRM.

References:

1. Gorden McBeath ; Organization MAN POWER Planning (Business books)

2. Agarwal and Dharmvir ; MAN POWER PLANNING, SELECTION TRAINING AND

DEVELOPMENT (Deep and Deep)

3. Thorneas H Pattern ; MAN POWER PLANNING AND DEVELOPMENT OF

HUMAN RESOURCES (Willey)

25

MBAD 305H – INDUSTRIAL RELATIONS

Objectives:

To enhance the students towards the industrial relations

To create awareness to the students about the trade unions and so as.

UNIT – I Industrial Relations – Concept and significance – Directive principles

of State policy – Role of Government in IR - Role of Industrial Relations Officer.

UNIT – II Concept of types of Trade Unions – Role of Trade Unions –

Recognition of Trade unions – Pitfalls and suggestions to improve Trade

unions- Trade Union Act 1926.

UNIT – III Industrial disputes – Causes – Types – Consequences – Strikes and

lockouts – Retrenchment and Lay-off – Discharge – Laws related to Employee

Relations - Methods of Prevention: Works committee – Joint Management

Council – Standing Orders – Code of Discipline – Code of Conduct.

UNIT – IV Methods of settlement : Negotiation – Conciliation – Arbitration –

Adjudication - Discipline and misconduct; Grievance Handling Procedure -

Discipline and process of Domestic enquiry.

UNIT – V Collective Bargaining (CB)- Objectives – Methods – Process of CB

– Present status – Suggestions to improve Collective Bargaining.

References

1. Arun Monappa : Industrial Relations McGraw Hill , New Delhi

2. Subba Rao P : Human Reasource & Management & Industrial

Relations ; Himalaya, New Delhi

3. Venkata Rathnam C.S : Industrial Relations ( Oxford)

26

MBAD 304M .MARKETING RESEARCH AND CONSUMER BEHAVIOR

Objectives:

To acquaint the students with fundamental knowledge marketing

research

To train the students for the practical application of marketing

research & consumer behavior

UNIT – I Marketing Research – Concept –Significance – Scope - Marketing

Information System– Limitations of Marketing Research – Approaches to

Research

UNIT – II Marketing Information Systems – Decision Support Systems – Data

Mining – Marketing Research Process – Problem Formulation –Research

problem –Research Report Preparation and Presentation.

UNIT – III Research agencies in India – Client – agency relationship – Ethics in

research – Research project Management – Planning – Design – coordination

and Control

UNIT – IV Consumer in Indian market – Characteristics – Consumer Decision

Process – Models of Consumer Behavior – Process of Perception – Attitudes and

Learning of Consumer Behavior and their Limitations

UNIT – V Reference groups – Process and Measurement of Opinion Leadership

– Impact of Social and Cultural Factors on buying and their bearing on

marketing – Motivation research – Consumer movement in India –Consumer

protection

References:

1. Leon G.Schiffman and Leslie Lazar Kanuk CONSUMER

BEHAVIOR;Pearson Education, New Delhi

2. Malhotra; MARKETING RESEARCH;Pearson Education; New Delhi

3. Ramesh Kumar ; CONCEPTUAL ISSUES IN CONSUMER BEHAVIOR,

THE INDIAN CONTEXT Pearson Education, New Delhi.

27

MBAD 305M. SALES AND SUPPLY CHAIN MANAGEMENT

Objectives:

To familiarize the students to know the key concepts, planning and

benefits of sales and supply chain management

To train the students to become future marketing managers with sales

orientation

UNIT - I Sales Management – Significance – Goals –Diversity Of Personal

Selling Situations – Sales Planning – Market Potential – Sales Potential and

Sales Volume

UNIT- II Selling process – Stages in the Selling Process – Organizing the Sales

Effort – Sales Forecasting and Budgeting – Sales Territories – Routing and

Setting Sales Quotas – Sales Contests.

UNIT - III Sales force management – Recruitment – Selection systems and tests

– Training methods – compensating sales personnel – Motivating sales

personnel – Evaluation of sales personnel performance – Sales analysis –Sales

expense control and Sales Audit.

UNIT - IV Supply Chain In Domestic and Global Environment – Benefits- Value

Chain In Selling And Procurement – Supply Chain Forecasting – Purchase and

Supply Chain – Production and Supply Chain – Financial Issues.

UNIT - V Information systems – Customer Services – Coordination – Inter –

functional Coordination – Inter corporate coordination – Measuring

performance.

References:

1. Still, Cundiff and Govoni : SAKES MANAGEMENT ;Prentice Hall, New

Delhi

2. John, T.Mentzer: SUPPLY CHIAN MANAGEMENT; (Response Books)

3. Taylor - SUPPLY CHAINS ;Pearson Education, New Delhi

4. Chopra Meindl ; SUPPLY CHAIN MANAGEMENT – STRATEGY,

PLANNING AND OPERATION, Pearson Education, New Delhi

28

MBAD 401: ENTREPRENEURSHIP DEVELOPMENT

Objectives:

To educate the students about the need of empowerment.

To encourage the students to start their own enterprise.

UNIT–I Entrepreneur and entrepreneurship: Characteristics – Functions - Types, Ethics and Social Responsibilities of an Entrepreneur. Entrepreneurship: Importance - Growth and Role of Entrepreneurship in

Economic Development – EDPs in India.

UNIT–II Indian Models in entrepreneurship – Overview of entrepreneurship, India‟s start up revolution – Trends, Imperatives, benefits; the players involved in the

ecosystem, Business Incubators – Rural entrepreneurship, social entrepreneurship, women entrepreneurs,

UNIT- III Women Entrepreneurship – Reasons for growth of women entrepreneurs – Problems faced by women entrepreneurs – Government role in supporting women

entrepreneurship - Future of women entrepreneurship in India - MSME: Definition of Micro, Small and Medium Enterprises - Characteristics - Role of Small Enterprise in

Economic

Unit - IV Starting a new enterprise- Business opportunity identification- Market survey and demand analysis – Feasibility analysis- Preparation of project report for submission to funding organizations- Choice of forms of organization (sole trader,

partnership, cooperatives and joint stock company) – Location & Layout decisions

Unit - V Designing and Configuring Business Models: Introduction to Business Models – Designing/Understanding customer segmentation and value proposition-

choosing channels and customer relationships to serve the customer-

REFERENCE: 1. Vasant Desai: The Dynamics of Entrepreneurial Development and Management

(Himalaya Publishing House)

2. Dr. S.S.Khanka: Entrepreneurial Development (S.Chand)

29

MBA 402- BUSINESS POLICY AND STRATEGIC MANAGEMENT

Objectives

To make the student to understand Strategic process.

To make the students to formulate effective strategies.

UNIT –I Strategic Management – Concept – Levels – Importance –Challenges in

Globalization and other Trends- Strategy formulation- Mission-Goals-SWOT analysis-

Environmental Scanning - Organizational Analysis – SWOT analysis

.UNIT –II Tools of strategy – BCG matrix – GEC Grid –– PLC analysis – Mckinsey

Seven S frame-work – Corporate Culture – Grand Strategies – Integration –

Diversification and Turnaround-Retrenchment- Mergers and acquisitions –- Strategic

Intent-Attributes-process.

UNIT –III Strategy formulation at SBU level-Goal setting-Strategies for earning

capacity, profitability and liquidity – Marketing Strategies –-Michael Porter‟s Five

forces model of competitive Strategy –Generic Strategies - Cost Leadership –

Differentiation – Focus strategies.

UNIT –IV Strategy Activation-Structure- Dimensions- Policies- Resource

management- Behavioral dimensions- Power and Politics - Role of top

management -Board of Directors

Unit - V Strategic Leadership: Building and leveraging advantage-sensing and seizing

opportunities-Control -& Evaluation of Strategy.- policies- techniques- Corporate

Governance models .

References:

1. Wheelen and Hunger; BUSINESS POLICY& STRATEGIC MANAGEMENT

;Pearson Education, New Delhi

2. Fred R David ;STRATEGIC MANAGEMENT ;Pearson Education, New Delhi

3. S .Shiva Ramu ; CORPORATE CRISIS MANAGEMENT (Response Books)

30

MBA 403. INDUSTRY PROJECT COURSE

Soon after the completion of 2nd semester end examinations, students are

required to visit the industrial units of their choice, prepare and submit project

report on the concerned units at the end of the 4th semester but before the

commencement of semester end examinations. After the completion of 4th

semester end examinations, the students are required to take viva-voce

examination. The viva-voce shall be conducted by a committee consisting of the

Head of the Department of Commerce, Chairman, BOS and one external

examiner in case of regular course.

31

MBAD 404 F - INTERNATIONAL FINANCE

Objectives:

To impart knowledge in the International finance

To train the student in the field of international finance

UNIT- I An overview of International Finance – Financial Management in a Global

Perspective -Trends in International Trade and Cross Boarder Financial Flow- India

in the Global Economy – Recent Developments in Global Financial Markets –

Challenges in International financial management.

UNIT-II The rate of exchange and its determination -Parity Conditions- Mint parity

theory - Purchasing power parity theory - Balance of payment theory – International

Fisher Effect - Fixed and flexible exchange options.

UNIT-III Foreign exchange markets: Methods of quoting rates - spot and forward

markets – Buying and selling rates in foreign trade – Foreign exchange futures

market - Foreign exchange options markets -speculative influences.

UNIT –IV Foreign exchange risk management: Hedging against foreign exchange

exposure - Financial swaps - Interest rate swaps - Currency swaps – cross currency

swaps – Hedging through currency of invoicing.

UNIT –V Euro Currency Market – Growth of Euro currency Market – Euro issues –

ADR & GDR -External Commercial Borrowings International Bond Markets – Indian

Euro issues – RBI Guide lines.

References

1. Alan c. Shapiro MULTINATIONAL FINANCIAL MANAGEMENT Prentice Hall,

New Delhi

2. V.K.Bhalla ; INTERNATIONAL FINANCIAL ANAGEMENT (Anmol Publications)

3. P.G.Apte - INTERNATIONAL FINANCIAL MANAGEMENT Tata McGraw- Hill,

32

MBAD 405 F - FINANCIAL DERIVATIVES

Objectives:

To impart knowledge in the financial derivative

To train the student in the field of present stock market

UNIT – I Introduction to derivatives- Evolution of Derivatives- Factors Contributing to the Growth of Derivative Markets- Types of Derivatives- Forwards Contract- Futures Contracts-

UNIT – II Introduction to option contracts - characteristics of options- mechanics

of option trading- determinants of option value - option position and strategies.

UNIT – III Option pricing - principles of option pricing- Binominal model of option pricing- Black & schools model of option pricing

UNIT – IV Types of traders- Hedgers, speculators- Arbitragers - warrants and

convertibles -

UNIT- V Financial Swaps- Currency Swaps- Interest Rate Swaps-Equity Swaps-Price and Valuation-Swaptions

References:

1. John Hull ; OPTIONS, FUTURES &OTHER DERIVATIVES ;Pearson

Education), New Delhi

2. Franklin Edwards and Cindy Ma ; FUTURES AND OPTIONS, Tata

McGraw Hill, New Delhi

3. Redhead FINANCIAL DERIVATIVES: AN INTRODUCTION TO

FUTURES, FORWARDS, OPTIONS AND SWAPS Prentice Hall of India,

New Delhi

4. Robert A. Strong ; DERIVATIVES, Thomson Learning, New Delhi

33

MBAD 404 H – STRESS MANAGEMENT

Objectives:

To empower the students what is stress how to avoid the stress and

how to avoid the stress

To make the students to understand what are the causes of stress &

coping strategies

UNIT – I Stress meaning, concept stress – Distress – Eustress – Sources of

stress –Individual Level-Group -Level-Organizational Level-Extra organizational

- Variety of stresses.

UNIT-II Symptoms of Stress- Impact of Stress in the short- run and long- run -Stress

severity-Conflict and Stress.

UNIT III Stress and Organization: The concept of role stress – Measurement of role

stress – correlates of role stress – role stress and back ground factors – stress and

productivity

UNIT-IV Role stress in special groups: occupational stress - Executive health and

stress-public sector vs private sector executives stress – Role stress among Bank

professionals – Computer professionals stress - Supervisors stress – Working women

stress – Entrepreneurs stress

UNIT-V Management of Stress - Individual Strategies - Social Networking Assertive

Management – personality type A and B – developing type B behaviour Organizational

strategies - relaxation techniques –– Exercises - time management – professional

counseling- Healthy mind – Spiritual Outlook and wellness

References:

1. D M Peston Jee ; STRESS AND COPING ;Sage publications, New Delhi

2. Gold Berger L and Breznitz S – HAND BOOK OF STRESS McMillan Publishing

Co., New Delhi

34

MBAD 405H – ORGANIZATIONAL DEVELOPMENT

Objectives:

To make the students how to develop the organizations by make use of

different intervention strategies.

UNIT - I Organization development – Meaning – Values – assumptions – Beliefs

– Managing OD ProcessAction research

UNIT - II OD interventions – team interventions – diagnostic meeting – Team

building meeting – Process consultation – Gestalt approach – force field

analysis – visioning – Inter group interventions – Third party peacemaking –

Organization mirroring – partnering

UNIT - III Comprehensive interventions - Survey feedback – System I – 4T – Grid

OD Structural interventions – Socio technical systems – Work redesign – MBO

Appraisal – Quality circles – Quality of work life – TQM – Reengineering.

UNIT – IV Training experiences – T- Groups – Life and Career planning –

Coaching and mentoring- Peer coaching model- Managing traits - creating

coaching culture- Employee Engagement.

UNIT – V Power and politics in OD – Facets of power – Power, leadership,

management – Ethical issues about political behaviour - Consultant role and

client issues.

References

1. French WL and Bell JR CH – ORGANIZATION DEVELOPMENT Prentice Hall, New Delhi

2. Wood cock M – TEAM DEVELOPMENT (University Associate)

35

MBAD 404 M- SERVICES MARKETING

Objectives:

To impart training in Services Marketing Management

To train the student in the field of service marketing

UNIT – I The growth of services – Nature of difference of service provider and

service seeker – classification of services – evolution of services marketing –

Future of services marketing.

UNIT – II Marketing effort for services – Marketing planning process – Service

based business plans – Developing an effective service mission – consumer

behavior – market segmentation – positioning and differentiation of services

UNIT – III Developing Services marketing mix – the service product – Pricing the

service – the cost of quality and return on quality – place: service location and

channels

UNIT – IV Promotion and Communications of services – People in services:

Employee empowerment – processes – implications of technology

UNIT - V Consumer orientation – customer service quality measurement –

relationship marketing Programme – Listening to Customer: Methods of listening

– Complaint management – Measuring customer satisfaction – Designing and

analyzing customer satisfaction survey feedback.

References :

1. Ram Mohan Rao – SERVICES MARKETING, Pearson Education, New

Delhi 2. S.M.Jha, SERVICES MARKETING Himalaya Publishing House New Delhi

36

MBAD 405M - RETAIL MARKETING

Objectives:

To equip the students with Retail Marketing Systems.

To train the student in the field of retail marketing.

UNIT – I An overview of Retail Management: Introduction, Concept and

Significance – Types of Retailers– Strategic planning in Retailing.

UNIT – II Retail site location – Factors influencing the location – Financial

strategy in Retailing – Marketing Management issues in retailing – Human

Resource Management in Retailing.

UNIT – III Merchandise Management: Forcasting sales, Developing an assortment

plan, Merchandise planning systems, Buying Merchandise – Retail Pricing.

UNIT – IV Retailing and Information Technology Support Systems – Supply Chain

management- Importance of customer service and quality management –

Customer Relationship Management.

UNIT – V Store Management: Managing the store, Store layout, Design and Visual

merchandising – Retailing in India; Changes impacting retailing, Common woes

in Retailing – Research for Retailing.

References:

1. Chetan Bajaj, Rajnish Tuli and Srivatsva : Retail Management (Oxford)

2. Barry Berman & Joel R Evans: Retail Management A Strategic Approach

(Pearson)

3. Levy, Weitz: Retailing Management (Tata McGraw Hill)

4. Suja Nair: Retail Management (Himalaya)

BOS Chairperson Department of Business Management

Sri Padmavati Mahila Visvavidyalayam