Spreading a New VirusPart 2

The Marketing Prescription

that Gives You a Buzz

Rumsfeld’s Rules

Some of the Names You’ll Hear

• Steve Jurvetson and Tim Draper– Pioneered Viral Marketing

• Malcom Gladwell– The Tipping Point

• Seth Godin– The Idea Virus

• Steve O’Keefe– The Complete Guide to Internet Publicity

• Richard Laermer– Full Frontal PR

More Names

• Jay Conrad Levinson– “The Father of Guerrilla Marketing”

• Mitch Meyerson– Guerrilla Marketing Coaching Program

• Erik Hauser– Guerrilla Marketing, Swivel Media

• Michael Levin– Guerrilla PR Wire

Handouts

www.CornerBarPR.com/Presentations/StLouis1.ppt

www.CornerBarPR.com/Presentations/StLouis2.ppt

www.CornerBarPR.com/Presentations/marketing.cfm

www.TellAFriend.biz

Have a Drink - Tell a Friend - Get that Buzz!

Rich Barger, ABC, APR

Chief Curmudgeon

CornerBarPR.com

Rich@CornerBarPR.com

866-272-2777