Spreading a New Virus Part 2 The Marketing Prescription that Gives You a Buzz.

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Spreading a New Virus Part 2 The Marketing Prescription that Gives You a Buzz

Transcript of Spreading a New Virus Part 2 The Marketing Prescription that Gives You a Buzz.

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Spreading a New VirusPart 2

The Marketing Prescription

that Gives You a Buzz

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Rumsfeld’s Rules

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Some of the Names You’ll Hear

• Steve Jurvetson and Tim Draper– Pioneered Viral Marketing

• Malcom Gladwell– The Tipping Point

• Seth Godin– The Idea Virus

• Steve O’Keefe– The Complete Guide to Internet Publicity

• Richard Laermer– Full Frontal PR

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More Names

• Jay Conrad Levinson– “The Father of Guerrilla Marketing”

• Mitch Meyerson– Guerrilla Marketing Coaching Program

• Erik Hauser– Guerrilla Marketing, Swivel Media

• Michael Levin– Guerrilla PR Wire

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Handouts

www.CornerBarPR.com/Presentations/StLouis1.ppt

www.CornerBarPR.com/Presentations/StLouis2.ppt

www.CornerBarPR.com/Presentations/marketing.cfm

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www.TellAFriend.biz

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Have a Drink - Tell a Friend - Get that Buzz!

Rich Barger, ABC, APR

Chief Curmudgeon

CornerBarPR.com

[email protected]

866-272-2777