Sports Analytics & the Second Screen ExperienceAlex Gault, VP Product Development & Client Services

What is the “Second Screen”?

Create a DestinationBring all you marketing and advertising together

TV is being complemented by the Web & Mobile, NOT displaced

What’s Next: Smart Remote Control

Nielsen Cross-Platform Report ,Q4 2012

Two Emerging Trends

Social TV Increase in the number of people watching TV shows and

commenting about them

Catch Up TV and Binge Viewing More and more people recording shows and watching them

later

What does this mean for the future of Broadcast & Cable TV? Live event programming

Sports, Awards shows & News

What’s Next: Stream Capture ACR

What’s Next: Smart Remote Control

What’s Next: Smart Remote Control

Social Media Drives TV Viewership

In 2012, 7 of the Top 10 TV shows most popular on Social Media were Sports events

Second Screen Engagement: UK TrendsSky Network Research, Sept 2012

5 Days Before the Super Bowl

What’s Next: Smart Remote Control

What’s Next: Smart Remote Control

Social Activity per Minute

What’s Next: Smart Remote Control

What’s Next: Smart Remote Control

What’s Next: Smart Remote Control

Mobovivo Second Screen Apps

AXS TV Fights

The Race (Hollywood Reporter)

Soccer (ESPN)

Hannibal (Sony)

Alex GaultMobovivowww.mobovivo.comalex@mobovivo.com