Post on 23-Jun-2015
description
Spooky Website Problems!
Sean Rose - Vice President, Marketing
Session Overview
Part 1: Process / Procedures
Part 2: Editorial Calendar
Part 3: Test & Use Your Data
Part 4: How Demosphere Can Help!
Demosphere Knows Youth Sports!
1,300+ customers.
25 years of experience.
9+ years of experience personally.
Your Website Today
When thinking about your site today…
…I’m scared of what I might find.
…work is too centralized.
…people are not informed.
Your Site In The Future
When thinking about your website in the future…
…we continue to optimize and provide great service.
…work is delegated.
…people are informed!
Process/Procedures
Process/Procedures
Processes already in place for other tasks…
Field Closures
Registration Timeline
Uniform Distribution
Online Processes
Example: Field Closures
When will it be done?
Who will check the field(s)?
How will they update the status?
How will families be notified?
Online Processes
Another Example: Registration Timeline
When does it actually open/close?
When will it be announced?
When will information be posted?
Who will check?
How will it be promoted?
Online Processes
Online Processes That Should Be Documented
Content Publishing / Approval
Overall chain of command
Editorial Calendar
Others?
Chain Of Command
Who is responsible?
What is the chain of command for the site?
Caretaker
Where will these resources be accessible?
Editorial Calendar
When Is Content Posted?When do events happen?
Meetings
Registration
Special Camps, etc.
Who will post them?
Take Into Account…
Holidays
Seasonal Deadlines
Staff Vacations
“Busy” Periods
Time Those Posts!
Post @ specific dates/times
Website
Social Media
Buffer / other
Test It!
When Publishing New Content…
Text formatting
Picture layout/formatting
Video embedding
How does it reflect on the organization if something’s incorrect?
When Publishing New Content…
Consider end user:
Were do they want to go next?
Using Analytics?
Take Advantage Of Data
Where are users spending time?
What do you want/need them to see?
How can you give them a better experience?
Take Advantage Of Data
Tons of data - challenge is finding & using the right data.
Past Maximize Sessions
Consider Mobile Usage
25+% of visitors coming via mobile devices.
How is the experience?
Demosphere Can Help!
Professional, integrated design
Easy-to-use interface
Ultimate flexibility
Peace of mind
Bonuses
Recommendations & Best Practices based on 25+ years of experience
Best-in-class Support + Learning Tools
Positioned on the cutting edge.
Investment
$500/$1,000 Design
$500 or $1,500/yr
Wrap Up
Questions? support@demosphere.com
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