Presented by: Soumitra Kisku

What is Sponsorship?

• Sponsorship is the financial or in-kind support of an activity, used primarily to reach specified business goals.

Types of Sponsorship

• Event Sponsorship

Event sponsors receive an impressive set of perks that no other presenters or exhibitor receives.

Title Sponsorship

Activity Sponsorship

Media Sponsorship

Educational Sponsorship

Developing a sponsorship program

• Analyze the current situation•  Define the sponsorship objectives• Agree the strategy•  Develop the tactics• Define the target audience• Consider what resources are needed to make

the sponsorship a success

Why sponsorship?

• Enhancing Image/Shaping Consumer Attitudes• Driving Sales• Creating positive publicity/heightening

visibility• Differentiating from competitors• Helping with good "Corporate Citizen" role• Enhancing business, consumer and VIP

relations