Salesmen Sponsorship Program
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Transcript of Salesmen Sponsorship Program
![Page 1: Salesmen Sponsorship Program](https://reader033.fdocuments.in/reader033/viewer/2022060118/558a20a6d8b42aee448b46c3/html5/thumbnails/1.jpg)
Salesmen Sponsorship Program
April, 2014
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…without water there is no life ..without sales there is no business
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….because SALES is like a beautiful bride who can’t execute her dream wedding without meeting her groom
….mmm they should meet!
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….and Advertising is like a handsome groom waiting to meet his bride to accelerate growth
….mmm they’re getting closer
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….and finally they’ve met since they can never be created in isolation
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Result
Sales Advertising Bride Groom
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Key Highlights • Country’s largest electronics retail network with more than
123 showrooms
• Country’s largest salesmen network with more than 900 salesman
• Country’s largest footfall centers with more than 6 figures crowd a year
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Shop has an annual footfall of more than 100 k visitors
Maracana Stadium Capacity: 78838 visitors
Shop 1 : 0 Maracana Stadium
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So what are we talking about?
• To develop a new advertising revenue streamline through 900+ Salesmen T-shirt branding
• To Invest partial amount of the above revenue in a weekly and/or monthly Sales Tournament to identify new sales opportunities
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Barcelona T-shirt in 1960 Today
Shop T-shirt in 2014 Soon
Shop 0 : 1 Barcelona
Branding Competition
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• To harmonize Advertising and Sales efforts• Identify potential sales• Increase brand awareness• Increase salesmen product knowledge • Help brands compete to increase budgets• Help salesmen advance toward their sales target• Associate sales force feelings with products and brands
Why branding the salesmen T-shirt in parallel with aSales competition?
![Page 13: Salesmen Sponsorship Program](https://reader033.fdocuments.in/reader033/viewer/2022060118/558a20a6d8b42aee448b46c3/html5/thumbnails/13.jpg)