Specialized Units

What is a Specialized Unit and why to start it

When and how can I start SUs in my entity?

Brazilian Specialized Units GCP

Objectives of the session

Specialized Unit

City or Campus based entity

Dependent of an LC

Focus on 1 or 2 Exchange programs

Results

Revenue Relevance

Why do organizations expand

How organizations expand

AI+MC

AI+MC+LC

AI+MC+LC+SU

Why Specialized Units?

Stay University based SU

Become City based SU

Become City based LC

The Future of any SU

Expanding your reach:

AIESEC AmbassadorFirst stage of an SU

First Approach

University salesSocial media

Physical promotion

Selected EP

Students Promotion

Social mediaPhysical promotion

Virtual Delivery

How to start

New market approach: university sales and

students promotion (OGCDP)

AIESEC ambassador selection

1st cycle virtual delivery

Reintegration

Specialized Unit

Who will lead every SU?

•Lack operational & strategic AIESEC knowledge

•Needs to be integrated into AIESEC’s culture

•Can easily loose drive to work

Challenges

Challenges faced with Non-AIESECers

•Why of AIESEC & SUs•Strategic & operational knowledge•Plan & timeline

SU summits

•Experienced member, leader or recent alumnus from the LC•Day to day communication•Supports in planning & implementation

SU coach

•LC meetings•Conferences attendance•Interns interaction

Communication channels

•Track different SUs•SUPs or SU coaches report to him

Have LCVP SUD

How to fix those challenges?

In small entities SUs could report to MC

Different reporting systems

In big entities SUs should report to LCs

In both cases an MC SU responsible is recommended e.g MC manager

Different LC reporting systems

SU StructureExample

SUVP TM SUVP Comm.SUVP OGCDP

SUP

SU Coach(from LC)

SUVP IGIP

MC managers

Re-integration!

Use SU as a framework

LC Expansions

Finance

You don’t need a finance VP

Simplicity!!

General considerations

SUs wanting to become LCs when they can’tUniversity RelationsConcrete time line & follow up planFinal responsibleOGX SUs interaction with LC internsFollow the expansion drivers

AIESEC in Brazil GCP

22

AIESEC in Maringá

2 Specialized Units

50% of GIPi results

Number of entities

What has changed?

Support Customization

Standardization

Time (more maturity)

Network consolidation

Conferences and CEED Programs

Thank you!

E-mail: leonardo.lopes@aiesec.net