SPECIALIZED UNITS AS AN EXPANSION STRATEGY

BRUNO LACERDA

AGENDA 1. Specialized Units: what and why?

2. Managing your SUs

3. Expansion Good Cases

4. Doubts

SUs: What and Why?

“A Specialized Unit (SU) is a proactive

expansion strategy to provide and increase the

number of ELD Experiences at Local and

National level. SU are an opportunity to reach

more markets”.

WHAT?

Old Expansion Mechanism: IG -> MC/LC -> Feasibility

study -> Extensor LC selection -> approval at national

conference -> legalization -> operation -> development

Main Problems:

bureaucratic, time consuming, centralized

“How to grow consistently, reducing the bureaucracy of

the expansion process?”

SUs! @

SU

SU

SU

SU

WHY?

Allow focus

Simplified expansion

process

LCs power to expand

Expanding out of our current framework’s

reach

SU strategy: Main Benefits

- Agility

- Flexibility for proactive approaches

- Expansion Criteria

- Expansion as a national focus

- Decentralization: LCs responsible for Networks’

Expansion

WHY?

IMPACT

EXPAND

OUR

RESULTS

Managing your SUs

City-based SU

University-based SU

- Define a local Expansion Manager on your LC

- Evolve the SUs on your strategic planning

- Define support standards, together with the SU leader and your

local Expansion Manager (specific and trainings, visits, events, etc)

- Integrate SU EB on your local communication channels

HOW TO MANAGE AN OU?

MAIN GAPS OF SU STRUCTURE

Support Tracking &

Mgmt.

Communication

Investments

MAIN GAPS

1. SUPPORT - It’s not the LC focus, they have different local priorities, it’s wasn’t

planned, they are not truly committed

2. COMMUNICATION - It takes too long to receive an answer (sense of urgency), they’re

not available to clarifications, strategies are not designed together

3. INVESTMENTS, TRAINING AND VISITS - Insufficient number of visits, low knowledge of local reality, generic trainings

4. MANAGEMENT - low level of autonomy for decision making.

Strategic Investment

Focus

Planning Local

Structure

2015 Vision

HOW TO MANAGE AN SU?

Expansion Good Cases

2015 (projection)

70 Official Entities

Around 3 Years to develop 32 new Official Entities

2011 - 2012

LCs – 34 Extensions – 4 EIs – 4 OUs – 28

Official Entities: 38 Total Entities: 70

Low bureaucracy National focus

2015 Vision

2005

LCs – 15 Extensions – 3

Official Entities: 18 Total Entities: 18

No LTP for Expansion Reactive Demand

2010

LCs – 32 Extensions – 1

Official Entities: 33 Total Entities: 33

2010 Vision “rapidly growing network”

Expansion Criteria

CASE: BRAZIL

CASE: CHINA

~ 50% of all

results come

from SUs!

How about Colombia?

CASE: COLOMBIA

CASE: COLOMBIA

DOUBTS?

THANK YOU!

:)

bruno.lacerda@aiesec.net

MORE INFO Bruno Lacerda

SMS / : +55 98 8195.9592