Spaa digital content strategy pj presentation

Post on 12-May-2015

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Presentation given to SPAA (Screen Producers Association of Australia) on Digital Content Strategy for Movie Network Channels

Transcript of Spaa digital content strategy pj presentation

PETER JENETSKY

GENERAL MANAGER CONTENT STRATEGY & MARKETING

“WE ARE ON THE CUSP OF

UNPRECEDENTED CONSUMER ACCESS

TO PREMIUM CONTENT- BOTH

CURRENT AND PAST SEASONS’ TV

PROGRAMS ALONG WITH ARCHIVED

NEW-RELEASE MOVIES”

WILL RICHMOND

A leading provider of movies to Australian subscription television audiences for over a decade

OWNED AND OPERATED BY A PARTNERSHIP OF HOLLYWOOD’S BIGGEST STUDIOS

WITH EXCLUSIVE PARTNERSHIPS AND OUTPUT FROM MANY MORE

BROADCAST & VOD PLATFORMS

AUSTRALIA’S FIRST SUBSCRIPTION

ON DEMAND MOVIE CHANNEL

AVAILABLE ON:

DIGITAL PLATFORMS

BRANDED SITES

3

rd PARTY SITES

CONTENT

COMMISSIONED TV SERIES

• $13M investment. Fully funded by Movie Network Channels

• A programming and marketing platform for FMC and FOXTEL

• Genuine multi-platform initiative creating a vehicle for audience engagement across a variety of platforms

• Conspiracy 365 presents as a potential franchise opportunity with subsequent series and spin-offs.

COMMISSIONED TV SERIES

LIVE & LOCAL SPECIAL EVENTS

DIGITAL CONTENT

competition winner

87,750 views

Mollusks Livin with Steve

3 additional series commissioned

COMMISSIONED CONTENT

LOCALLY PRODUCED CONTENT

ACQUIRED CONTENT

850,000

views

930,000

views

WHERE DOES ONLINE CONTENT FIT INTO

OUR BUSINESS?

US MARKETING SATELLITE PENETRATION 89%

EVOLVE & EMBRACE

INNOVATE & EXPERIMENT

EMBRACE CONSUMER BEHAVIOUR:

PLATFORM POLYGAMY

BRAND & CONTENT DISCOVERY

WWW.MNC.TV