Sourcing Strategy Kellogg MBA Operations Strategy - Spring 2015

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Transcript of Sourcing Strategy Kellogg MBA Operations Strategy - Spring 2015

Sourcing StrategyArnon Kraft

Senior Director for Strategic Sourcing, Microsoft

arkraft@microsoft.com

arnon@arnonkraft.com

Background & Journey

Strategy

Essentials

Key Takeaways

Questions

Sourcing Strategy

AG

END

A

Background & Journey

Strategy

Essentials

Key Takeaways

Questions

Sourcing Strategy

AG

END

A

VP Ops & TechnologySanDisk (2006-2008)

54321

54321VP Operationsmodu mobile (2008-2010)

54321Ops & Mgmt Consultant(2011)

54321Sr. Director of SourcingMicrosoft (2012-Present)

Background & Journey

Strategy

Essentials

Key Takeaways

Questions

Sourcing Strategy

AG

END

A

strat·e·gy /ˈstrætɪdʒi/ Show Spelled [strat-i-jee]

1. Also, strategics. the science or art of combining and employing the

means of war in planning and directing large military movements and

operations.

2. the use or an instance of using this science or art.

3. skillful use of a stratagem: The salesperson's strategy was to seem

always to agree with the customer.

4. a plan, method, or series of maneuvers or stratagems for obtaining a

specific goal or result: a strategy for getting ahead in the world.

Strategy

Strategy

Purpose

Strategy – simplicity and clarity

”a profound quote about sourcing” *

Sourcing

Sourcing Strategy

Develop a World Class OrganizationHire, Develop & Retain

Aggressive Cost Management

Effectively Deliver Product / Services to Market

Cost• A total cost of ownership approach: should-cost,

cost of quality/inventory/flexibility, cost curves

• Leverage industry expertise and relationships: book of business, scale, technology trends

• Provide best solution at right value: industry expertise, influence design, market trends

• Manage both risks and opportunities

Supply• Design for supply

• Know your category - identifying market trends, understanding your agreements

• Proactive risk mitigation plans: buffer inventory, pre-buys, multi source, joint ventures, M&A

Scale• Long term thinking: fire drills vs. long term

technology trends

• How to build the org for long term success: people, processes, tools, culture

• One product line multiple product lines

• One location multiple sites

Quality & Compliance

• Tradeoff with design for cost?

• Consumer vs. Industrial vs. Military

• Over-engineering

• Supplier quality management approach

Background & Journey

Strategy

Essentials

Key Takeaways

Questions

Sourcing Strategy

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Flexibility• Adjust supply chain to meet changes and shifts

in the market

• Partners footprint

• Sole/Single/Dual/Multi Source

• Multi source tradeoffs

Agility• Build a supply base that will allow quick

response times to short-term changes in demand or supply

• Flow of information to suppliers

• Buffer inventory strategy

• Contingency plans

Alignment• Sourcing org considerations: structure & location

• Align interests, create incentives

• Know your limitations

• Share risks, costs, gains

• Potential to scale

• Culture, costing, inventory, MOQ’s etc

Partnerships• Internal: not us vs. them, care about their problems

more than they do.

• Strategy or Rules, Restrictions and Control?

• Escalations: who’s credibility is it building?

• External: your reputation in the industry

• Fair game

Background & Journey

Strategy

Essentials

Key Takeaways

Questions

Sourcing Strategy

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1. Prepare for negotiations. 80% of work is internal. Know your should cost.

3. Build partnerships. Reach out, contribute to the success of others, build your credibility.

2. Own your space. Know industry trends and dynamic better than anyone.

Call To Action

Extra CreditGetting to YesRoger Fisher and William UryKnow what to expect

Social PhysicsAlex PentlandHow to leverage ideas of others

www.chinasolved.comChinese Negotiation Strategies Balance of powers

www.steveblank.comHow to engage others – partner development

www.scmblog.comSome interesting reviews and analysis

OutliersMalcolm GladwellBeing relentless, power of dedication

Background & Journey

Strategy

Essentials

Key Takeaways

Questions

Sourcing Strategy

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END

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arkraft@microsoft.com

arnon@arnonkraft.com

www.linkedin.com/pub/arnon-kraft

www.facebook.com/arnon.kraft

www.slideshare.net/ArnonK

Sourcing Strategy – Q&AArnon Kraft

Senior Director for Strategic SourcingMicrosoft