SoundPrint Platform Increases Customer Interaction With TV

SoundPrint Platform Increases Customer Interaction With TV

Frank SunFrank Sun

Telephone Social TV Social Net Working Social TV APP

The Development Of Customer Interaction With TVThe Development Of Customer Interaction With TV

one of the natural characters of our human being is sharing information with others.

Social TV creates the cyber-living-room and cyber-bar to enable increased interactivity around shared programming both live and time-shifted.

The social networking start to popularize after Facebook and Twitter comes out.

Miso and GetGlue started to use the idea of check-in to encourage customer interaction with TV.

SoundPrint Platform was innovated by IntoNow in 2011.

What is SoundPrint Platform?What is SoundPrint Platform?

SoundPrint is what’s known as a “fingerprinting” technology. Now the SoundPrint platform is IntoNow’s patented indexing technology. With SoundPrint platform, IntoNow can identify what’s being watched, down to the individual episode, within seconds.

How can that be used?How can that be used?

Via using SoundPrint platform, IntoNow can recognize a show even if it's airing live for the first time.

IntoNow also have an index that covers more than 140 million minutes of previously aired shows. That’s the equivalent of 266 years of video!

And what’s more, after the sound identify, the IntoNow combine “what you are looking” “what the relative news are” and “what your friends are discussion” together, which definitely improve the customer interaction with TV.

Customer Interaction With TV are improved!

Why customer’s interaction with TV means a lot? Why customer’s interaction with TV means a lot?

1, we love television---the last super bowel attracted 114 million spectators!

2, A Deloitte survey found that 42% of Americans surf the web while watching television, 29% talk on their phones while the TV is on and 26% of consumers are texting or sending IMs.

3, According to the data released in Q2, 2011, from Nielsen, 40% of whom use their smart or tablet while watching TV on a daily basis, and in fact, only 12% of tablet owners and 13% of smartphone owners say they have never used those devices while watching TV.

Amazing data, by the end of super bowel game, 12,333 TPS (tweets per second) are generated. !

SoundPrint Platform Integrated With Marketing CampaignSoundPrint Platform Integrated With Marketing Campaign

Advertising is more implicit

Advertising effect is more measurable

Potential usage in other industries?Potential usage in other industries?

Ebusiness ModelInfrastructure

Cooperation with TV,product marketer,networking etc.

FinanceAdvertising agency

Product innovationSoundPrint Platform

Customer RelationshipTarget smartphon, laptop etc. users

BUSINESS MODELBUSINESS MODEL

find out what their friends are watching

and engage in

discussion,

discover what shows they have in

common with others

and which of them are on air right now

get relevant and more personal

recommendations

learn more about what’s on through show info and other

info

Virtue Of SoundPrint PlatformVirtue Of SoundPrint Platform

Improving Customer Interaction

Fails

No smartphone

etc.

Unscheduled program

Recorded sports game

Flaw Of SoundPrint PlatformFlaw Of SoundPrint Platform

FutureFuture

Horizontal

Vertical

1

2

Similar platforms become on platform

Value chain consideration integration

3

4

Expanding

Merge and Integration