Sound print platform increases customer interaction with tv
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Transcript of Sound print platform increases customer interaction with tv
SoundPrint Platform Increases Customer Interaction With TV
SoundPrint Platform Increases Customer Interaction With TV
Frank SunFrank Sun
Telephone Social TV Social Net Working Social TV APP
The Development Of Customer Interaction With TVThe Development Of Customer Interaction With TV
one of the natural characters of our human being is sharing information with others.
Social TV creates the cyber-living-room and cyber-bar to enable increased interactivity around shared programming both live and time-shifted.
The social networking start to popularize after Facebook and Twitter comes out.
Miso and GetGlue started to use the idea of check-in to encourage customer interaction with TV.
SoundPrint Platform was innovated by IntoNow in 2011.
What is SoundPrint Platform?What is SoundPrint Platform?
SoundPrint is what’s known as a “fingerprinting” technology. Now the SoundPrint platform is IntoNow’s patented indexing technology. With SoundPrint platform, IntoNow can identify what’s being watched, down to the individual episode, within seconds.
How can that be used?How can that be used?
Via using SoundPrint platform, IntoNow can recognize a show even if it's airing live for the first time.
IntoNow also have an index that covers more than 140 million minutes of previously aired shows. That’s the equivalent of 266 years of video!
And what’s more, after the sound identify, the IntoNow combine “what you are looking” “what the relative news are” and “what your friends are discussion” together, which definitely improve the customer interaction with TV.
Customer Interaction With TV are improved!
Why customer’s interaction with TV means a lot? Why customer’s interaction with TV means a lot?
1, we love television---the last super bowel attracted 114 million spectators!
2, A Deloitte survey found that 42% of Americans surf the web while watching television, 29% talk on their phones while the TV is on and 26% of consumers are texting or sending IMs.
3, According to the data released in Q2, 2011, from Nielsen, 40% of whom use their smart or tablet while watching TV on a daily basis, and in fact, only 12% of tablet owners and 13% of smartphone owners say they have never used those devices while watching TV.
Amazing data, by the end of super bowel game, 12,333 TPS (tweets per second) are generated. !
SoundPrint Platform Integrated With Marketing CampaignSoundPrint Platform Integrated With Marketing Campaign
Advertising is more implicit
Advertising effect is more measurable
Potential usage in other industries?Potential usage in other industries?
Ebusiness ModelInfrastructure
Cooperation with TV,product marketer,networking etc.
FinanceAdvertising agency
Product innovationSoundPrint Platform
Customer RelationshipTarget smartphon, laptop etc. users
BUSINESS MODELBUSINESS MODEL
find out what their friends are watching
and engage in
discussion,
discover what shows they have in
common with others
and which of them are on air right now
get relevant and more personal
recommendations
learn more about what’s on through show info and other
info
Virtue Of SoundPrint PlatformVirtue Of SoundPrint Platform
Improving Customer Interaction
Fails
No smartphone
etc.
Unscheduled program
Recorded sports game
Flaw Of SoundPrint PlatformFlaw Of SoundPrint Platform
FutureFuture
Horizontal
Vertical
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2
Similar platforms become on platform
Value chain consideration integration
3
4
Expanding
Merge and Integration